jumping into social media: for HR pros + recruiters. the basics!

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jumping into social media: for HR pros + recruiters. the basics!

  1. 1. Jumping into Social Media, for HR Pros. April 9, 2009 Jessica Lee APCO Worldwide + Fistful of Talent
  2. 2. MY social media timeline
  3. 3. CLOSE YOUR EYES.
  4. 4. here’s what i see. +
  5. 5. but here’s what MANY see. +
  6. 6. Recruiting Community -Industry - Source candidates -Peers, fellow HR pros -Relationship building for what though? Professional Personal Development Branding
  7. 7. social media’s fundamental principles
  8. 8. participation and conversation
  9. 9. i have 826 friends.
  10. 10. let go of control. influence or lead.
  11. 11. social media principles. • Participation + conversation matters • Popularity doesn’t matter. • You can’t control; you can influence. • Authenticity rules.
  12. 12. Recruiting Community -Industry - Source candidates -Peers, fellow HR pros -Relationship building for what though? Professional Personal Development Branding
  13. 13. begin as an organization jump in as an individual
  14. 14. social media starter pack
  15. 15. • basics: create an account, tweet about yourself, your company &/or industry, link to job postings • intermediate: communicate w/ candidates, use hashtags • advanced: company specific account – toggle between personal/company account
  16. 16. • basics: create a personal profile, add company name + industry + position, connect w/ candidates • intermediate: find and participate in groups • advanced: create a business page for your careers or industry
  17. 17. • basics: create a profile, connect w/ candidates, post jobs • intermediate: involve yourself in groups, talk about your company & industry • advanced: build a community for your industry, communicate w/ candidates
  18. 18. • basics: read other blogs • intermediate: read many blogs, use Google reader, participate in the community • advanced: start your own blog, build a community

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