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social recruiting summit - minneapolis - quick hit

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social recruiting summit - minneapolis - quick hit

  1. 1. srs quick hit with jessica lee
  2. 2. success stories abound.
  3. 3. and my glass is usually half full. but…
  4. 5. just because you build…
  5. 6. …and “stuff” will happen.
  6. 7. an example of “stuff”…
  7. 8. <ul><li>are social networks homogenous? </li></ul><ul><li>how do i work with my marketing/PR/comms team? </li></ul><ul><li>what if some recruiters i work with are completely resistant? </li></ul><ul><li>how do i get buy in from senior leadership? </li></ul><ul><li>how do i measure social recruiting success? </li></ul><ul><li>how do i respond to negativity/criticism + escalate issues? </li></ul><ul><li>how do i manage my time on social networks? </li></ul><ul><li>how do i stay on top of the latest and greatest with social media? </li></ul><ul><li>how do I ensure messages stay consistent? </li></ul><ul><li>who owns the community? </li></ul>
  8. 9. the social recruiting puzzle. <ul><li>employment branding </li></ul>sourcing candidates building community 2 1 3
  9. 10. slides for the breakout.
  10. 11. <ul><li>are social networks homogenous? </li></ul><ul><li>how do i work with my marketing/PR/comms team? </li></ul><ul><li>what if some recruiters i work with are completely resistant? </li></ul><ul><li>how do i get buy in from senior leadership? </li></ul><ul><li>how do i measure social recruiting success? </li></ul><ul><li>how do i respond to negativity/criticism + escalate issues? </li></ul><ul><li>how do i manage my time on social networks? </li></ul><ul><li>how do i stay on top of the latest and greatest with social media? </li></ul><ul><li>how do I ensure messages stay consistent? </li></ul><ul><li>who owns the community? </li></ul>
  11. 12. the social recruiting puzzle. <ul><li>employment branding </li></ul>sourcing candidates building community 2 1 3
  12. 16. <ul><li>Household income $75K+ </li></ul><ul><li>Facebook — 41.74 percent MySpace — 32.38 percent LinkedIn — 58.35 percent Twitter — 43.34 percent </li></ul><ul><li>Household income under $50K Facebook — 28.42 percent MySpace — 37.13 percent LinkedIn — 17.34 percent Twitter — 28.36 percent </li></ul><ul><li>Female users Facebook — 56.33 percent MySpace — 56.69 percent LinkedIn — 48.11percent Twitter — 53.59 percent </li></ul><ul><li>Users aged 18 to 24 Facebook — 10.27 percent MySpace — 15.46 percent LinkedIn — 3.99 percent Twitter — 9.51percent </li></ul><ul><li>Users aged 35 to 49 Facebook — 31.54 percent MySpace — 29.09 percent LinkedIn — 43.64 percent Twitter — 34.02 percent </li></ul>
  13. 17. be ready to duke it out
  14. 18. metrics
  15. 19. <ul><li>qualitative </li></ul><ul><ul><li>candidate satisfaction </li></ul></ul><ul><ul><li>engagement + participation in conversation </li></ul></ul><ul><li>quantitative </li></ul><ul><ul><li>traffic to website </li></ul></ul><ul><ul><li>re-tweets + forwards </li></ul></ul><ul><ul><li>source of hire </li></ul></ul><ul><ul><li>number of fans/friends </li></ul></ul>what to measure?
  16. 20. backlash, issue escalation
  17. 21. it’s hard keeping up.
  18. 22. brand cohesion, part 1
  19. 23. cohesion + synchronicity
  20. 24. time management
  21. 25. TMI. <ul><li>you could: </li></ul><ul><ul><li>learn too much about candidates including race, age, religion, etc. </li></ul></ul><ul><ul><li>see false/fake information about a candidate </li></ul></ul><ul><ul><li>exclude some populations or groups of people </li></ul></ul><ul><ul><li>be too exposed/too accessible + be barraged by candidates </li></ul></ul>
  22. 26. i always feel like, somebody’s watching me…
  23. 27. <ul><li>you can contact jessica lee via email at: </li></ul><ul><li>[email_address] </li></ul><ul><li>and you should visit her online to learn more at: </li></ul><ul><li>www.fistfuloftalent.com </li></ul><ul><li>www.twitter.com/jessica_lee </li></ul><ul><li>www.twitter.com/APCOjobs </li></ul><ul><li>www.facebook.com/joinAPCO </li></ul>

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