1. social
media
for
your
growth
+
development
as
an
HR
pro.
jessica
lee
APCO
Worldwide
+
FisAul
of
Talent
march
2010
–
HRA|NCA

2. nov
2007
apr
2008
feb
2009
july
2009
nov
09
mar
2008
june
2008
june
2009
aug
2009

3. about
my
company
-­‐
global
firm.
PR/communica?ons
consul?ng.
500+
ees,
$115k
mill
in
revenue.
HR
team
of
15.
highly
compe??ve
environment.

5. no
one
wants
to
be
stuck
in
the
ice
age.
and
it
sucks
to
be
a
dinosaur.

7. social
media
=
the
great
equalizer.
we
can
go
up
against
the
big
boys.

9. trust
is
everything.
we
trust
people
and
brands
who
have
web
presences.

10. oh
the
places
you’ll
with
go…
social
media

12. LURK
just
read
stuff
first…

13. Are
job
I’m
hiring
an
intern!
START
or
onversa?on
JOIN
boards
dying?
Which
are
you
Referrals?
using?
a
c
Have
you
ever
heard
I
need
a
(interact)
of
the
trainer
John
Spence?
Any
good?
turnover
Someone
make
I
hate
calculator!
me
laugh.
It’s
been
a
hard
day.
monster.com
I
love
my
&
cancelled
I
read
this
really
company.
Free
good
ar?cle
on
my
contract
employee
pizza
and
beer
engagement!
every
too!
Thursday!

14. DECIDE
begin
as
an
organizaTon
jump
in
as
an
individual

15. your
own
brand…
(share
knowledge)

16. but
where
do
we
really
start?

17. • website
dedicated
to
topic
or
theme
• links
point
to
other
resources
• single
or
mul?ple
authors
• frequent
entries
(5x
a
week)
• indexed
by
categories
• readers
comment
to
interact
• personality-­‐driven

18. • don’t
have
?me
to
read
100
blogs
daily?
this
tool
solves
that
issue
• automa?cally
updates
• subscribe
to
blogs
and
news
sources
via
RSS,
and
pick
Google
reader
as
your
delivery
source
• result
–
you
go
to
one
source
to
stay
informed,
rather
than
100’s

19. subscrip?on
list
part
1:
fis_ul
of
talent
rehaul
HR
capitalist
HR
bartender
renegade
HR
recruiter
guy

20. subscrip?on
list
part
2:
mashable
web
strategist
chris
brogan
seth
godin

21. reader
–
advanced
level
considera?ons…
• google
reader
for
iPhone,
Blackberry
• seangs
–
you
can
manage
defaults
for
how
your
start
page
looks,
how
items
are
treated,
advanced
subscrip?on
stuff,
folders,
import/
export,
using
Reader
offline,
etc.

22. • social
networking
with
biz
twist
• “who
do
you
know”,
“who
do
you
trust”
• connec?ons
equal
power,
influence
• viral
growth
• huge
upside
for
recrui?ng
new
talent
• pro
version
available
for
recrui?ng
• company
X-­‐Ray
tools

23. • basics:
create
a
profile,
connect
w/
candidates,
post
jobs
• intermediate:
involve
yourself
in
groups,
talk
about
your
company
&
industry
• advanced:
build
a
community
for
your
industry,
communicate
w/
candidates

24. • microblogging
–
Twiher
140
characters
or
less…
• pick
who
you
want
to
follow..
• link
sharing
rules
the
day…
• who
you
follow
has
to
be
consistent
with
your
philosophy
on
how
to
use…

25. • basics:
create
an
account,
tweet
about
yourself,
your
company
&/or
industry,
link
to
job
pos?ngs
• intermediate:
communicate
w/
candidates,
use
hashtags
• advanced:
company
specific
account
–
toggle
between
personal/company
account

26. 4
fundamental
social
media
principles

27. 1.
parTcipaTon
and
conversaTon

28. 2.
popularity
doesn’t
necessarily
maher

29. 3.
let
go
of
control.
influence
or
lead.

30. 4.
authen?city
mahers.

31.
regardless
the
or
social
network,
four
steps

32. LURK
just
read
stuff
first…

33. Are
job
I’m
hiring
an
intern!
START
or
onversa?on
JOIN
boards
dying?
Which
are
you
Referrals?
using?
a
c
Have
you
ever
heard
I
need
a
(interact)
of
the
trainer
John
Spence?
Any
good?
turnover
Someone
make
I
hate
calculator!
me
laugh.
It’s
been
a
hard
day.
monster.com
I
love
my
&
cancelled
I
read
this
really
company.
Free
good
ar?cle
on
my
contract
employee
pizza
and
beer
engagement!
every
too!
Thursday!

34. DECIDE
begin
as
an
organizaTon
jump
in
as
an
individual

35. your
own
brand…
(share
knowledge)