Herbert Frederick Lubalin was an American graphic designer, typographer, and type designer born in 1918 in New York. He established his own design firm in 1964 and revolutionized advertising design by pushing boundaries in magazine formats and content. Some of his most notable work includes designing the typefaces ITC Avant Garde Gothic, Ronda, Lubalin Graph, and ITC Serif Gothic. He also designed groundbreaking publications including Eros, Fact, and Avant-Garde magazines. Lubalin had a significant influence on graphic design and typography through his innovative and nonconformist work.

1. Sunil Talekar- M. Sc.

2. BACKGROUND
His name was pronounced Looball-in, with the accent on the loo.
Herbert Frederick
Born 17. 3. 1918 in New York,
USA.
He was left handed and colour
blind, very quiet.
Herb one of twin son.
Work as a graphic designer,
typographer, type designer,
teacher.
He was political designer but never
radically so.
Died in 1981.

4. MOVEMENT
Both of his parents was musical talented, his mother
was a singer and his father is trumpet player in a
orchestra.
The onset of the 1930s children should seek financially
secure profession.
Herb was rejected on account of his extremely low
grades. After showing aptitude of art Herb instead at a
free art school.
He success in the calligraphy class.
He was one of the best student and began his
professional career working for small studio and
advertising agency.

5. STYLE : ARTISTIC
Truly was a modern
graphic designer in his
time.
Developed the idea of the
designer as an author.
Nonconformist
Lubalin’s best work in “
Frozen in a Moment ”
between the modernism of
the 1960s and the art
deco revival of the 1970s

6. WORK
Worked a lot in advertising
He loved to write headlines
Designed 4 typefaces:
ITC Avant Garde Gothic
(1970)
Ronda (1970)
Lubalin Graphic (1974)
ITC Serif Gothic (1974)

7. PUBLICATIONS
EROS (1962)
FACT (1964)
AVANT GARDE
(1968)

8. EROS
"Black and White" on Eros magazine.

9. FACT:

10. Avant
grade

11. HERBERT F. (HERB) LUBALIN
Lubalin established his own
design firm, Herb Lubalin, Inc.,
in 1964. He not only
revolutionized the norm of
traditional copy-driven
advertising but also pushed
beyond the limits that inhibited
existing magazines, both in
form and content. He created
groundbreaking corporate
identities for LSC&P, Mother &
Child, Marriage and Families,
and the highly influential
typeface, ITC Avant Garde.

12. HERBERT F. (HERB) LUBALIN
onts: ITC Avant Garde Gothic®
(with Carnase, Gschwind,
Gürtler, Mengelt, 1970–77),
Ronda® (1970), Lubalin Graph®
(1974), ITC Serif Gothic® (with
Tony DiSpigna, 1974).

13. HERBERT F. (HERB) LUBALIN
Publications
include: Gertrude
Snyder, Alan
Peckolick "Herb
Lubalin. Art Director,
Graphic Designer
and Typographer",
New York 1985.

14. HERBERT F. (HERB) LUBALIN
* TYPOGRAPHY – An
Encyclopedic Survey of
Type Design and
Techniques Throughout
History by Friedrich Friedl,
Nicolaus Ott (Editor),
Bernard Stein, published by
Könemann
Verlagsgesellschaft mbH.

15. HERBERT F. (HERB) LUBALIN
Most people recognize the name Herb
Lubalin in association with the typeface
Avant Garde. And he was the typographer
and designer behind its creation, after the
success of Avant Garde Magazine and its
typographic logo. But, his career spanned
a much wider scope than that. One of the
people behind the culture-shocking
magazines Avant-Garde, Eros and Fact, he
was a constant boundary breaker on both
a visual and social level. Part of the
founding team of the International
Typeface Corporation (ITC) and the
principal of Herb Lubalin, Inc it was hard to
escape the reach of Herb during the 1960s
and 70s.

16. ACCOMPLISHMENT
Advertising art director starting in the 1940’s : Reiss
Advertising, and Sudler and Hennessey.
Elected to New York Art Director Club Hall of Fame in
1977, awarded 62nd AIGA Medal in 1981.
Awarded the TDC Medal, the award from the Type
Directors Club in 1984.
Publications designers, Saturday post, Eros, Avant
Garde, Upper and Lower Case (U&Ic) magazines.
Typographic designers. Avant Garde Gothic, Busorama,
Lubalin Graph, Ronda, Serif Gothic.

17. CONTRIBUTION
He is inspirational today to
designers desiring to create
truly modern and inventive
design.
The design and typefaces
Lubalin created were
incredibly inventive.
The Herb Lubalin Study
Center of Design and
Typography at the Cooper
Union is named for him.

18. HERBERT F. (HERB) LUBALIN

19. Thanks