Domino's Pizza Chain, Research

1. Amity International Business School
BY : BBA-IB Sec- “A”
• Sunil Kr. Ahirwar Faculty
neal_404@rediffmail.com Ms.Priyanka Malik

2. Amity International Business School
Introduction
• Founded in 1960 by Tom Monaghan
• Second largest Pizza chain in US
• 10000 corporate and franchised stores in 70 countries
Domino’s outlet in India opened in 1996
• Jubilant Food Works Limited, a Jubilant Bhartia Group
company holds the Master Franchise rights for India,
Nepal, Sri Lanka and Bangladesh
AIBS BBA-IB-III Sec-A

3. Amity International Business School
Problem
Motivational Issues:
• Communication Problem between employees
• Employee getting demotivated
AIBS BBA-IB-III Sec-A

4. Amity International Business School
Problem Introduction
• The major problem identified is Motivation.
This is the factor that keeps the
employees work efficiently and effectively.
Motivation affects the operations or tasks
carried out in the company and hence it
plays very significant role in any
organisation.
AIBS BBA-IB-III Sec-A

5. Amity International Business School
Objective
• The aim of this research is to identify the common
business problems which in this case is the motivational
issues as it is affecting the company negatively.
• To keep the crew or workforce highly motivated and
keep on training them with new skills which will improve
productivity.
• Also motivate them on an individual level to help them
accomplish their personal and company goals or aims.
• To apply and relate motivation theories to the staff or
employees and make production efficient.
AIBS BBA-IB-III Sec-A

6. Amity International Business School
Review of Literature
AIBS BBA-IB-III Sec-A
• We got detailed through internet search about Dominos Pizza we
found out about their vision, mission, food safety and many more
crucial information about it which would help me in my research. It
explains its culture and how things work in Domino`s Pizza.
We will be using Maslow's Hierarchy of Needs as every person has
different needs and they go from physiological or basics needs
going upwards towards self-actualization. Most employees in the
company are still on the physiological or safety needs as most these
employees are part-time workers. Only few employees are full time
employees in different branches of Domino` Pizza. Therefore job
security is not really there because if there was cost cutting to take
place then the part-time employees will be the first ones to be layoff.
Which implies that the employees are not motivated and they are
always looking for another job and they are sticking to this job just to
satisfy their basic needs.

7. Amity International Business School
Vision & Mission DOMINO’S
VISION
“Exceptional people on a mission to be the best
pizza delivery company in the world”
MISSION
“Domino’s Pizza is the Pizza specialist who
consistently delights the customer with great
taste and choices in pizza with friendly,
courteous team members providing prompt,
safe delivery service”
AIBS BBA-IB-III Sec-A

8. Amity International Business School
Research Methodology
• We have used secondary data or literature review by using
the internet to get some details of the company`s goals,
missions and values. Such as going to the official website of
the company which is to have some information about the
company.
• We have prepared questionnaire which include questions
that help us to know more about the problem in the
organisation. We have asked such questions which tells us
about the real environment of the organisation and what
problem employee are facing while working in the
organisation.
AIBS BBA-IB-III Sec-A

9. Amity International Business School
Product Offerings DOMINOS
Pizzas
Pastas
Breadsticks
Cheese Dips
Beverages (tie-up with Coca
Cola)
Chocó Lava Cake
Chicken Wings
AIBS BBA-IB-III Sec-A

10. Amity International Business School
SWOT OF DOMINOS
AIBS BBA-IB-III Sec-A

11. Amity International Business School
Conclusion
• After the methodology, the results & discussion the problem has
been identified and in his we will provide the possible solutions
to overcome the problem. These problems have been identified
and confirmed by the interview, questionnaire and observation.
The manager does not provide the long term plans which they
should provide. They should provide both short-term and long-
term plans so that the employees know what is going on in the
company. The employees need to be motivated so that the use
their full potential as the managers want. The purpose of this
research is to overcome the problems which are affecting the
performance and this research is mainly based on the
motivational factors which is one of the major part of
productivity. If the employees are not motivated then they will
not put any effort in their work and this can lead to low quality
production.
AIBS BBA-IB-III Sec-A

12. Amity International Business School
AIBS BBA-IB-III Sec-A