Après-midi - Track 3 - S3 - Company building Keeping your startup DNA when you grow your business Cette session vous a plû ? Si c'est le cas, n'hésitez pas à vous inscrire à notre Summit !

1. Keeping Your
Zubin Chagpar, Venture Capital Business
Development, Amazon Web Services
@phylosopher

3. Company Building

4. And yet…

6. Total # AirBnB Guests
9MUp by over 5 million since the
beginning of the 2013

7. Brian
“What is the single most important piece of advice
for us?”
Peter
“Don’t ‘mess’ up the Culture”
https://medium.com/working-life/597cde9ee9d4

8. The culture is what creates the
foundation for all future innovation. If
you break the culture, you break the
machine that creates your products.”
Brian Chesky, Founder
https://medium.com/working-life/597cde9ee9d4

9. “The product is the product.
The culture is the next hundred products””
Phil Libin, CEO
www.fastcompany.com/3012870/dialed/evernotes-quest-to-become-a-100-year-old-startup

10. How do you keep Startup DNA??
How do you build it into your Culture as
you scale your business??

11. When you get started

12. Biggest Challenge = Finding People
# 1 Customer Pitch Deck
# 2 Employee Pitch Deck
# 3 Investor Pitch Deck

13. Existing Values
“Adventure”
“Living in the Stretch”
Culture
as an Asset

14. ABH
‘Always Be Hiring’

15. http://erickschonfeld.com/2013/04/23/vinod-khosla-demo-mobile-2/
"A company becomes the people it hires,
not what it plans."
Vinod Khosla

17. When you are scaling

18. “Good culture creates an environment
where people can do their best work”
Mike Curtis, VP Engineering, Airbnb
http://nerds.airbnb.com/engineering-culture-airbnb/

19. Organization
Structured teams, fluid responsibilities

20. Process
Example: Code Review Process

21. When you are at scale

22. customer obsession
ownership
invent and simplify
right, a lot
hire and develop the best
insist on highest standards
think big
bias for action
frugality
vocally self critical
earn trust
dive deep
have backbone; disagree & commit
deliver results
amazon leadership principles

23. Ownership
Leaders are owners. They think long term and don’t sacrifice
long-term value for short-term results. They act on behalf of the
entire company, beyond just their own team. They never say
“that’s not my job."

24. DevOps

25. two pizzas teams
www.dilbert.com

26. dive deep
Leaders operate at all levels, stay connected to the details, and audit
frequently. No task is beneath them.

27. Amazon has a very metrics-driven culture
Weekly ops metric meetings
a scorecard for each service team
a graph for every metric that customers care about
each graph has a line…fitness function
Correction of Error (COE) process

28. “We noticed that you
experienced poor
video playback. We’re
sorry for the
inconvenience and
have issued you a
refund for $3.99”
http://consumerist.com/2013/05/02/amazon-notices-our-streaming-video-was-glitchy-proactively-issues-refund/

29. customer obsession
Leaders start with the customer and work backwards. They work
vigorously to earn and keep customer trust. Although leaders pay
attention to competitors, they obsess over customers.

30. Press release to capture the customer
perspective1
FAQ to answer any questions a customer
might have2
Start finding the right ‘primitives’3
Launch, then iterate fast & often4

31. Rate of Experimentation

33. 11.6s
Average time
between
deployments
(weekday)
1,079
Max number of
deployments in a
single hour
(or approx every
3 seconds)
30,000
Max number of
instances
simultaneously
receiving a
deployment
Speed of Deployments at Amazon.com
May 2011

34. Culture
Mechanisms
Organization
Architecture
Startup DNA

35. Thank You

36. Inscrivez-vous gratuitement à l’adresse :
aws.amazon.com/fr/summits/paris