Innovation and the threat of  status quo The Chicago New Media Summit  September 15, 2008 Greg Koerner Chief Sales Officer
WIFM
WIFM?
Otto Frederick Rohwedder
“ The Greatest Thing Since Sliced Bread”
“ Xerox this, please.”
 
John Sweeney  “Innovation at The Speed of Laughter”
A-11
 
TRUE OR FALSE? “ The Internet Is the First Medium Born Since  Cable Television!” FALSE
Cable TV! (Nudity) Akron, Ohio c. 1977
Ok, Smart guy…so help me innovate!
Inventory Management Cross-Media Metrics And Reports
Integrated Analytics Dashboard   Customized dashboard User-defined “dashlets” to measure any metric Dynamic cross channel ...
Educate and create value for your brand!
MBA|X™  Analysis Toolset:  Comprehensive Reporting  of KPIs and Actionable  Analytics Workflow & Internal Systems On-Site ...
Your content A-11 (Everyone’s Eligible) A1 A2 A3 A4 A5 A6
Your content A-11 (All Are Eligible) A1 A2 A3 A4 A5 A6 Portal
Client-Defined Cross-Media Metrics And Reports
“ When you get stuck, go to the store.  The Customer has all the answers”
 
WIFM
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Innovation and the threat of status quo by Greg Koerner, Media Bank

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Innovation and the threat of status quo by Greg Koerner at The Chicago New Media Summit, Sept 15-16, 2008

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  • Innovation and the threat of status quo by Greg Koerner, Media Bank

    1. Innovation and the threat of status quo The Chicago New Media Summit September 15, 2008 Greg Koerner Chief Sales Officer
    2. WIFM
    3. WIFM?
    4. Otto Frederick Rohwedder
    5. “ The Greatest Thing Since Sliced Bread”
    6. “ Xerox this, please.”
    7.  
    8. John Sweeney “Innovation at The Speed of Laughter”
    9. A-11
    10.  
    11. TRUE OR FALSE? “ The Internet Is the First Medium Born Since Cable Television!” FALSE
    12. Cable TV! (Nudity) Akron, Ohio c. 1977
    13. Ok, Smart guy…so help me innovate!
    14. Inventory Management Cross-Media Metrics And Reports
    15. Integrated Analytics Dashboard Customized dashboard User-defined “dashlets” to measure any metric Dynamic cross channel and multi-media views
    16. Educate and create value for your brand!
    17. MBA|X™ Analysis Toolset: Comprehensive Reporting of KPIs and Actionable Analytics Workflow & Internal Systems On-Site Marketing Outside Providers Marketing Holistic Media Analytics Portal <ul><li>Extract </li></ul><ul><li>Cleanse </li></ul><ul><li>Normalize </li></ul><ul><li>Model </li></ul><ul><li>Present </li></ul>Data Process
    18. Your content A-11 (Everyone’s Eligible) A1 A2 A3 A4 A5 A6
    19. Your content A-11 (All Are Eligible) A1 A2 A3 A4 A5 A6 Portal
    20. Client-Defined Cross-Media Metrics And Reports
    21. “ When you get stuck, go to the store. The Customer has all the answers”
    22.  
    23. WIFM

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