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Innovation and the threat of status quo by Greg Koerner, Media Bank

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Innovation and the threat of status quo by Greg Koerner at The Chicago New Media Summit, Sept 15-16, 2008

Innovation and the threat of status quo by Greg Koerner at The Chicago New Media Summit, Sept 15-16, 2008

Published in: Technology, Economy & Finance

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    • 1. Innovation and the threat of status quo The Chicago New Media Summit September 15, 2008 Greg Koerner Chief Sales Officer
    • 2. WIFM
    • 3. WIFM?
    • 4. Otto Frederick Rohwedder
    • 5. “ The Greatest Thing Since Sliced Bread”
    • 6. “ Xerox this, please.”
    • 7.  
    • 8. John Sweeney “Innovation at The Speed of Laughter”
    • 9. A-11
    • 10.  
    • 11. TRUE OR FALSE? “ The Internet Is the First Medium Born Since Cable Television!” FALSE
    • 12. Cable TV! (Nudity) Akron, Ohio c. 1977
    • 13. Ok, Smart guy…so help me innovate!
    • 14. Inventory Management Cross-Media Metrics And Reports
    • 15. Integrated Analytics Dashboard Customized dashboard User-defined “dashlets” to measure any metric Dynamic cross channel and multi-media views
    • 16. Educate and create value for your brand!
    • 17. MBA|X™ Analysis Toolset: Comprehensive Reporting of KPIs and Actionable Analytics Workflow & Internal Systems On-Site Marketing Outside Providers Marketing Holistic Media Analytics Portal
      • Extract
      • Cleanse
      • Normalize
      • Model
      • Present
      Data Process
    • 18. Your content A-11 (Everyone’s Eligible) A1 A2 A3 A4 A5 A6
    • 19. Your content A-11 (All Are Eligible) A1 A2 A3 A4 A5 A6 Portal
    • 20. Client-Defined Cross-Media Metrics And Reports
    • 21. “ When you get stuck, go to the store. The Customer has all the answers”
    • 22.  
    • 23. WIFM