Innovation and the threat of status quo The Chicago New Media Summit September 15, 2008 Greg Koerner Chief Sales Officer

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WIFM?

Otto Frederick Rohwedder

“ The Greatest Thing Since Sliced Bread”

“ Xerox this, please.”

John Sweeney “Innovation at The Speed of Laughter”

A-11

TRUE OR FALSE? “ The Internet Is the First Medium Born Since Cable Television!” FALSE

Cable TV! (Nudity) Akron, Ohio c. 1977

Ok, Smart guy…so help me innovate!

Inventory Management Cross-Media Metrics And Reports

Integrated Analytics Dashboard Customized dashboard User-defined “dashlets” to measure any metric Dynamic cross channel and multi-media views

Educate and create value for your brand!

MBA|X™ Analysis Toolset: Comprehensive Reporting of KPIs and Actionable Analytics Workflow & Internal Systems On-Site Marketing Outside Providers Marketing Holistic Media Analytics Portal Extract Cleanse Normalize Model Present Data Process

Extract

Cleanse

Normalize

Model

Present

Your content A-11 (Everyone’s Eligible) A1 A2 A3 A4 A5 A6

Your content A-11 (All Are Eligible) A1 A2 A3 A4 A5 A6 Portal

Client-Defined Cross-Media Metrics And Reports

“ When you get stuck, go to the store. The Customer has all the answers”

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