Innovation and the threat of status quo by Greg Koerner at The Chicago New Media Summit, Sept 15-16, 2008

1. Innovation and the threat of status quo The Chicago New Media Summit September 15, 2008 Greg Koerner Chief Sales Officer

2. WIFM

3. WIFM?

4. Otto Frederick Rohwedder

5. “ The Greatest Thing Since Sliced Bread”

6. “ Xerox this, please.”

8. John Sweeney “Innovation at The Speed of Laughter”

9. A-11

11. TRUE OR FALSE? “ The Internet Is the First Medium Born Since Cable Television!” FALSE

12. Cable TV! (Nudity) Akron, Ohio c. 1977

13. Ok, Smart guy…so help me innovate!

14. Inventory Management Cross-Media Metrics And Reports

15. Integrated Analytics Dashboard Customized dashboard User-defined “dashlets” to measure any metric Dynamic cross channel and multi-media views

16. Educate and create value for your brand!

18. Your content A-11 (Everyone’s Eligible) A1 A2 A3 A4 A5 A6

19. Your content A-11 (All Are Eligible) A1 A2 A3 A4 A5 A6 Portal

20. Client-Defined Cross-Media Metrics And Reports

21. “ When you get stuck, go to the store. The Customer has all the answers”

23. WIFM