What do Millennials want in their news media anyway?

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Jane Hirt, Managing Editor, Chicago Tribune: The Talk: What do Millennials want in their news media anyway? And how has RedEye been able to turn a dead-tree medium into such a dramatic success with Chicago's electronic, mobile generation? Tribune managing editor Jane Hirt, formerly the founding editor of RedEye, reveals editorial lessons learned and the challenges that lie ahead.

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What do Millennials want in their news media anyway?

  1. 1. RedEye Chicago Jane Hirt [email_address]
  2. 2. Born: Oct. 2002
  3. 3. 2006
  4. 4. 2007 2007
  5. 6. Pop culture
  6. 7. Commuters
  7. 8. Brevity and utility
  8. 9. Socially active
  9. 10. Geek culture
  10. 11. Gay community
  11. 12. Bold visuals
  12. 15. Convenient and FREE
  13. 16. RedEye Mobile Push
  14. 17. RedEye Mobile Push
  15. 18. RedEye Mobile Push
  16. 19. RedEye Mobile Push
  17. 20. RedEye Mobile Push
  18. 21. <ul><li>The future </li></ul><ul><li>Whatever our target audience wants </li></ul><ul><li>Wherever they want it </li></ul><ul><li>Whenever they want it </li></ul><ul><li>However they want it </li></ul>
  19. 22. TheMash

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