A short journey: the past, present and  future  of media Chris Bernard, Microsoft David Wolf, Cynergy
The good old days.
 
 
 
 
 
106  million people…
106  million people… … watched the last episode of Mash in 1983
98  million people…
98  million people… … watched the Super Bowl last February
 
 
114   million people…
114   million people… … watched the Olympics on TV in US
“ The  future  is already here—it’s just unevenly distributed.” William Gibson
 
253  million people…
253  million people… … use the internet in China
We need ideas that  scale
 
 
 
 
 
17   days…
1.3  billion page views
50+   million unique visitors
70   million unique visitors
10  million hours of video watched
35   million mobile page views
50,000 +   clips viewed every day
 
 
Today
Three  trends
Technology
 
Business
 
You!
 
 
We are on a collision  course
Risk  needs friends
 
 
 
Collisions are the new  black
In  media
In  marketing
In  conversations
Our  culture
We’re  just   getting started
 
 
 
Tomorrow
Dave Wolf
 
ben
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A short journey: the past, present and future of media by Chris Bernard, Microsoft and David Wolf, Cynergy

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Join Chris and David for a journey into the past, present and future of media. Starting with the (recent) past and one of the biggest milestones in digital media. The streaming of over 3200 hours of live and on demand content of the 2008 Olympics in the US via NBC. We’ll then take a look in the present and see how advances in digital imaging are going to have a profound influence on the social and community-driven experiences that are driving current revolutions on the Web. Finally, we’ll look at the convergence of technology through “ben': A prototype for Democracy in the 21st Century" that demonstrates what the future of media could look like when social-networking platforms, services and media converge.

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