Barb EdsonSr. Director of MarketingWindows Embedded<br />Connecting Your Business to Devices and Customers with Windows Em...
“Microsoft’s vision is to help retailers build lasting customer relationships by connecting people, processes and technolo...
Windows Embedded Mission…<br />Extend the value of Windows and the full potential of the cloud to the world of specialized...
POS<br />Handheld Terminals <br />Digital Signs<br />
Digital Sign OS Market <br />70%<br />Microsoft products<br />Market Share<br />Returning Customers<br />Handheld OS Marke...
1)  Knew his audience <br />Pragmatic early adoption<br />2)  Technical superiority<br />1888<br />
1894<br />1895<br />1896<br />1897<br />1908<br />
Introduction<br />
116 year old problems<br />1993<br />2011<br />Catalog closed<br />
Digital SignsKiosksHandheld Devices Self-Checkout Registers<br />In-store walk thru<br />
What's selling<br />When it's selling<br />What's working<br />
Getting Smart <br />Real time<br />Effectiveness<br />Trackable<br />
Getting Smart <br />Target gender<br />Target height<br />Target ads<br />
2010   2 million signs<br />2015  7 million signs<br />Source:  NSR, May, 2009<br />
Brand awareness effectiveness: 47.7%<br />Average purchase amount:  29.5%<br />Overall sales volumes: 31.8%<br />Repeat...
Millions saved everyday<br />Restaurant x $100<br />Source:  STRATACACHE case study.  “Retailers Save Millions with STRATA...
Easy to upgrade <br />Powerful  |  Immersive  | High Definition<br />
Improve in-store automation<br />Gather business intelligence<br />IT as a sourceof profit<br />Better customer experience...
SMG Sioux Falls Arena<br />Source:  Sioux Falls Arena case study.  “Sioux Falls Arena Boosts Food & Beverage Sales with Al...
POSReady 7<br />Security  |   Compatibility  |  Hardware  |  Interoperability <br />VIDEO<br />
Check in-store selection<br />
<ul><li>Monitor warehouse inventory
Manage logistics
Process payments</li></li></ul><li><ul><li>Prepare shipment
Manage delivery schedule</li></li></ul><li>
Windows Embeddedis pleased to announce…<br />
Windows Embedded<br />Handheld 6.5<br />Security<br />Line-of-business apps<br />Lifecycle support<br />Remote management ...
Intermec<br />SNEAK PEEK<br />
Better Customer Engagement<br />Early<br />Often<br />Completely<br />
Booth 836  www.WindowsEmbedded.com/Retail<br />
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Connecting Your Business to Devices and Customers with Windows Embedded

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Barb Edson, senior director of marketing for Windows Embedded's presentation from NRF 2011. Focusing on three key embedded devices retailers can use in-store right now, as well as the concrete benefits of an end-to-end, in-store solutions.

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Connecting Your Business to Devices and Customers with Windows Embedded

  1. 1.
  2. 2. Barb EdsonSr. Director of MarketingWindows Embedded<br />Connecting Your Business to Devices and Customers with Windows Embedded<br />
  3. 3. “Microsoft’s vision is to help retailers build lasting customer relationships by connecting people, processes and technologies worldwide.”<br />
  4. 4. Windows Embedded Mission…<br />Extend the value of Windows and the full potential of the cloud to the world of specialized devices<br />
  5. 5. POS<br />Handheld Terminals <br />Digital Signs<br />
  6. 6.
  7. 7. Digital Sign OS Market <br />70%<br />Microsoft products<br />Market Share<br />Returning Customers<br />Handheld OS Market <br />80%<br />87%<br />POS OS Market <br />Industry-wide POS customers<br />72%<br />Microsoft products<br />Microsoft products<br />Source: IHL Research, 2010; VDC Research 2010; NSR, May 2009<br />
  8. 8. 1) Knew his audience <br />Pragmatic early adoption<br />2) Technical superiority<br />1888<br />
  9. 9. 1894<br />1895<br />1896<br />1897<br />1908<br />
  10. 10.
  11. 11. Introduction<br />
  12. 12. 116 year old problems<br />1993<br />2011<br />Catalog closed<br />
  13. 13. Digital SignsKiosksHandheld Devices Self-Checkout Registers<br />In-store walk thru<br />
  14. 14.
  15. 15. What's selling<br />When it's selling<br />What's working<br />
  16. 16.
  17. 17. Getting Smart <br />Real time<br />Effectiveness<br />Trackable<br />
  18. 18. Getting Smart <br />Target gender<br />Target height<br />Target ads<br />
  19. 19.
  20. 20. 2010 2 million signs<br />2015 7 million signs<br />Source:  NSR, May, 2009<br />
  21. 21. Brand awareness effectiveness: 47.7%<br />Average purchase amount:  29.5%<br />Overall sales volumes: 31.8%<br />Repeat buyers:  32.8%<br />In store traffic: 32.8%<br />Source: Schaeffler, Jimmy. Digital Signage: Software, Networks, Advertising, and Displays: A Primer for Understanding the Business. 042008: Focal Press, 042008.<br />
  22. 22. Millions saved everyday<br />Restaurant x $100<br />Source:  STRATACACHE case study.  “Retailers Save Millions with STRATACACHE ActiVia Digital Signage.”  Page 1.  www.microsoft.com/casestudies.<br />
  23. 23.
  24. 24.
  25. 25. Easy to upgrade <br />Powerful | Immersive | High Definition<br />
  26. 26. Improve in-store automation<br />Gather business intelligence<br />IT as a sourceof profit<br />Better customer experience<br />Scale your devices dramatically<br />Rich interactive experiences<br />Predict market conditions<br />Better customer service<br />
  27. 27. SMG Sioux Falls Arena<br />Source:  Sioux Falls Arena case study.  “Sioux Falls Arena Boosts Food & Beverage Sales with All-in-One POS Device.”  Page 1-2.  www.microsoft.com/casestudies.<br />
  28. 28. POSReady 7<br />Security | Compatibility | Hardware | Interoperability <br />VIDEO<br />
  29. 29.
  30. 30.
  31. 31.
  32. 32. Check in-store selection<br />
  33. 33. <ul><li>Monitor warehouse inventory
  34. 34. Manage logistics
  35. 35. Process payments</li></li></ul><li><ul><li>Prepare shipment
  36. 36. Manage delivery schedule</li></li></ul><li>
  37. 37.
  38. 38. Windows Embeddedis pleased to announce…<br />
  39. 39. Windows Embedded<br />Handheld 6.5<br />Security<br />Line-of-business apps<br />Lifecycle support<br />Remote management <br />Efficient data input<br />Connects to existing infrastructure<br />
  40. 40.
  41. 41. Intermec<br />SNEAK PEEK<br />
  42. 42. Better Customer Engagement<br />Early<br />Often<br />Completely<br />
  43. 43. Booth 836  www.WindowsEmbedded.com/Retail<br />

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