1. INTERNATIONAL MARKETING
It is the process that directs the flow of goods, services & other
resources from one country to another. It is marketing beyond the
national border. It is a business activity that directs the flow of goods,
services, ideas & other resources from the producers or suppliers of
one nation to the consumers or users of another nation.
2. TRADE BARRIERS ON IT
Tariff barriers Non – tariff barriers
• Specific duty • Quota system
• AD valorem duty • Packaging requirements
• Combined or compound • Consular formalities
duty • State trading
• Sliding scale duty • preferential arrangements
• Countervailing duty • Foreign exchange
• Revenue tariff regulations
• Anti – dumping duty • Product standards
• Protective Tariff • Product labelling
3. • Implications of TRIMS agreement
• Implications of the GATS
IMPLICATION OF WTO ON IM agreement
POSITIVE IMPLICATIONS OF
TRIPS AGREEMENT : • Agreement on Agriculture
Trips and patents
Trips and public health
Trips and GIS
NEGATIVE IMPLICATION OF
TRIPS AGREEMENT :
Trips and developed
nations
Trips and agriculture
Trips and micro organisms
4. Implication of WTO on developing nations
Negative Positive
• Impact of TRIPs Agreement • Growth in merchandise
• Impact of TRIMs exports
• Impact of GATS • Growth in services exports
• Impact of reduction of • Foreign direct investment
tariffs • Textiles and clothing
• Impact on small sector • Benefits of TRIPs agreement
• Impact on agriculture
5. TYPES OF ECONOMIC INTEGRATION
• Preferential Trade Arrangement
• Free Trade Area
• Customs union
• Common market
• Economic union
6. union
• EUROPEAN UNION
• NORTH AMERICAN FREE TRADE AREA / NAFTA
• ASSOCIATION OF SOUTH EAST ASIAN NATIONS / ASEAN
• SOUTH ASIAN ASSOCIATION FOR REGIONAL COOPERATION
/ SAARC
• GLOBAL SYSTEMS OF TRADE PREFERENCES / GSTP
7. Implications of trading blocs on IM
POSITIVE NEGATIVE
• Trade creation • Common external Barriers
• Competition • Collective bargaining by
• Economies of scale member nations
• Economic growth
• Trade diversion
• Employment
• Technological development
• Investment
• Social & cultural relations
• Better utilization of resources
• Consumer welfare
