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MulDple stakeholders with mulDple requirements
                      Project manager
                      At client site, behind firewall, forgo8en RSA fob, feels disconnected
                      May be distributed & large team
                      Lives in project Mingle, client calendar and email




                                                  Find stuff to help    Onboard new team 
     Ask quesDons            Book travel
                                                     run project           members

    Collaborate on        Share informaDon                              Project planning 
                                                   Get equipment
     documents           with client/ 3rd party                           and tracking

                                                                        Share innovaDve 
      Timesheets          Complete reviews        Instant messaging
                                                                       ideas & knowledge

  Feel connected, part  Email, calendars &        Work across Dme 
                                                                       Who is doing what?
   of TW community         to do lists                 zones
MulDple stakeholders with mulDple requirements
           Developer on Client Project
            At client site, behind firewall
            Lives in IDE, project Mingle, Google and personal blog (WordPress), 
            Dev Forums




                      Ask and answer        Build and publish 
  Request soVware
                         quesDons                 code

                          New hire         Build reputaDon in 
  Request hardware
                         orientaDon                TW

                     Connect to TWers      Set up/ a8end geek 
  A8end conference
                     with same interests          nites
MulDple stakeholders with mulDple requirements
                 Developer for TW apps
                 Maybe at client site, behind firewall, maybe in Office
                 Lives in IDE, project Mingle, Google and personal blog (WordPress), 
                 Dev Forums




                      Ask and answer       Build and publish 
  Request soVware
                         quesDons                code

                     Connect to TWers      Build reputaDon in 
  Request hardware
                     with same interests           TW

                     Collaborate on IOS
MulDple stakeholders with mulDple requirements
                   Business Consultant
                   MulDple projects
                   Lives in PowerPoint, excel, email




                        Access to analyst    Share new tools &    Connect to TWers 
  Work on the train
                            reports              methods          with same interests

                       Access to document      Share large 
  Access to training
                           templates       documents w/ client
MulDple stakeholders with mulDple requirements
                     Sales
                     On the road, disconnected
                     Lives in Salesforce, calendar and email




                                               Margin & revenue 
   Proposal wriDng        Find case studies
                                                 calculaDons

                           “what have we 
   Locate experts                             Book room in office
                           done before…”


    Ask quesDons          Manage contacts
MulDple stakeholders with mulDple requirements
                    MarkeDng
                    In office, at event
                    Lives in Salesforce, inDesign, Office




      Case study           Campaign                                CulDvate Thought 
                                             Event management
       workflow            management                                  Leadership

  Share creaDve docs                          Manage Collateral 
                           Whitepapers
     with agency                                Repository
MulDple stakeholders with mulDple requirements
                    Client principal
                    In office, at client site
                    Lives in email, calendar




   Track account 
                             Invoicing            Team events              Industry news
    profitability

                                               Alerts on company 
  Manage contacts       Pull team together                                 Client research
                                               acDvity (Google / twi8er)
MulDple stakeholders with mulDple requirements
                     GMT Dude
                     In office, at client site, on the road
                     Lives in excel, salesforce, email, calendar




                          What are TWers            Broadcast      What is the health 
    Review reports
                             saying?              announcement      of TW projects?

  Access his calendar 
                           Manage his life         Where is he?      Drive Change
       & email




                 GMT Dude Assistant
                  At home
                  Lives in email, calendar
MulDple stakeholders with mulDple requirements
                     RM
                     In office
                     Lives in BB/ Jigsaw, salesforce, email, calendar, physical RM wall




  What is availability                           Manage career         Share project info 
                          Who does what?
     of people?                                  development            with ‘prospects’

   What do people         What projects are 
    prefer to do?           in pipeline?
MulDple stakeholders with mulDple requirements
                   Recruitment
                   In office
                   Lives in notes database, email, calendar




   Track and Manage        New hire 
                                             Manage documents
  recruitment process     orientaDon
MulDple stakeholders with mulDple requirements
                     People person
                     In office
                     Lives in notes database, email, calendar




     Policies and 
                           Salary reviews     Run review process   Who is where?
     procedures

                             Benefits               Holiday         Sponsorship 
     CRUD TWers
                           management            management        management

   Need to connect 
  with Global People 
        Team
MulDple stakeholders with mulDple requirements
                 IS
                 In office
                 Lives in notes database, email, calendar




  Ticket management       How‐tos
MulDple stakeholders with mulDple requirements
                     Other ops
                     In office
                     Lives in notes database, office, email, calendar




   Collaborate on 
                                 …
    documents
MulDple stakeholders with mulDple requirements
                  Client
                      On client site
                      Lives in their own world.  Outlook, email size restricDons




   Access large TW          View account        Access prototypes 
    files and docs           dashboard(?)            and PoCs

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Personas 2009

  • 1. MulDple stakeholders with mulDple requirements Project manager At client site, behind firewall, forgo8en RSA fob, feels disconnected May be distributed & large team Lives in project Mingle, client calendar and email Find stuff to help  Onboard new team  Ask quesDons Book travel run project members Collaborate on  Share informaDon  Project planning  Get equipment documents with client/ 3rd party and tracking Share innovaDve  Timesheets Complete reviews Instant messaging ideas & knowledge Feel connected, part  Email, calendars &  Work across Dme  Who is doing what? of TW community to do lists zones
  • 2. MulDple stakeholders with mulDple requirements Developer on Client Project At client site, behind firewall Lives in IDE, project Mingle, Google and personal blog (WordPress),  Dev Forums Ask and answer  Build and publish  Request soVware quesDons code New hire  Build reputaDon in  Request hardware orientaDon TW Connect to TWers  Set up/ a8end geek  A8end conference with same interests nites
  • 3. MulDple stakeholders with mulDple requirements Developer for TW apps Maybe at client site, behind firewall, maybe in Office Lives in IDE, project Mingle, Google and personal blog (WordPress),  Dev Forums Ask and answer  Build and publish  Request soVware quesDons code Connect to TWers  Build reputaDon in  Request hardware with same interests TW Collaborate on IOS
  • 4. MulDple stakeholders with mulDple requirements Business Consultant MulDple projects Lives in PowerPoint, excel, email Access to analyst  Share new tools &  Connect to TWers  Work on the train reports methods with same interests Access to document  Share large  Access to training templates documents w/ client
  • 5. MulDple stakeholders with mulDple requirements Sales On the road, disconnected Lives in Salesforce, calendar and email Margin & revenue  Proposal wriDng Find case studies calculaDons “what have we  Locate experts Book room in office done before…” Ask quesDons Manage contacts
  • 6. MulDple stakeholders with mulDple requirements MarkeDng In office, at event Lives in Salesforce, inDesign, Office Case study  Campaign  CulDvate Thought  Event management workflow management Leadership Share creaDve docs  Manage Collateral  Whitepapers with agency Repository
  • 7. MulDple stakeholders with mulDple requirements Client principal In office, at client site Lives in email, calendar Track account  Invoicing Team events Industry news profitability Alerts on company  Manage contacts Pull team together Client research acDvity (Google / twi8er)
  • 8. MulDple stakeholders with mulDple requirements GMT Dude In office, at client site, on the road Lives in excel, salesforce, email, calendar What are TWers  Broadcast  What is the health  Review reports saying? announcement of TW projects? Access his calendar  Manage his life Where is he? Drive Change & email GMT Dude Assistant At home Lives in email, calendar
  • 9. MulDple stakeholders with mulDple requirements RM In office Lives in BB/ Jigsaw, salesforce, email, calendar, physical RM wall What is availability  Manage career  Share project info  Who does what? of people? development with ‘prospects’ What do people  What projects are  prefer to do? in pipeline?
  • 10. MulDple stakeholders with mulDple requirements Recruitment In office Lives in notes database, email, calendar Track and Manage  New hire  Manage documents recruitment process orientaDon
  • 11. MulDple stakeholders with mulDple requirements People person In office Lives in notes database, email, calendar Policies and  Salary reviews Run review process Who is where? procedures Benefits  Holiday  Sponsorship  CRUD TWers management management management Need to connect  with Global People  Team
  • 12. MulDple stakeholders with mulDple requirements IS In office Lives in notes database, email, calendar Ticket management How‐tos
  • 13. MulDple stakeholders with mulDple requirements Other ops In office Lives in notes database, office, email, calendar Collaborate on  … documents
  • 14. MulDple stakeholders with mulDple requirements Client On client site Lives in their own world.  Outlook, email size restricDons Access large TW  View account  Access prototypes  files and docs dashboard(?) and PoCs