0
HOW STORYTELLING
STARTUP
CAN BOOST YOUR
NOWADAYS MORE AND MORE PEOPLE HAVE
THE DREAM TO START THEIR OWN BUSINESS
INSTEAD OF WORKING FOR BIG COMPANIES!
WHY?
ENTREPRENEURIAL SKILLS IMPROVEMENT
BECAUSE OF
UNDEFINED JOB ROLES
BECAUSE OF
INNOVATION
BECAUSE OF
OWNERSHIP
BECAUSE OF
THAT MEANS THERE’S A LOT
OF NEW BUSINESS POPPING
OUT THERE.
BUT IT’S
NOT AS SIMPLE
AS IT LOOKS!
71%OF THE DEAD COMPANIES
LASTED LESS THAN TWO YEARS
AFTER THEIR LAST FUNDING ROUND
MOST DEAD COMPANIES DIED
BEFORE RAISING...
SO...
WHAT’S THE DIFFERENCE BETWEEN
SUCCESSFUL STARTUPS
AND FLOPS STARTUPS?
TECHNOLOGY
BUSINESS
SKILLS
A REAL
PROBLEM SUCCESS
IS HERE
A COMBINATION OF A FEW THINGS:
LET’S TAKE A
CLOSER LOOK!
A REAL
PROBLEM...
WHICH IS
A CONFLICT...
THAT NEEDS TO
BE SOLVED...
LEADING TO A
STORY.
SO, YOU NEED A GOOD
STORY!
BUT…
MY BUSINESS DOES NOT HAVE
ENOUGH LIFE TIME…
HOW AM I SUPPOSED
TO HAVE A STORY?
YOU
YOUR PATH
YOUR APPROACH
YOUR MOTIVATIONS
YOUR REASONS WHY
{YOUR
BUSINESS
STORY
OK, I´VE GOT THAT!
BUT HOW CAN I TELL IT?
WELL, LET’S TALK ABOUT
STORYTELLING!
YOUR CONSUMERS ARE THE MAIN CHARACTERS.
THEY NEED OR WANT SOMETHING.
YOUR CONSUMERS ARE THE MAIN CHARACTERS.
THEY NEED OR WANT SOMETHING.
YOU ARE HELPING THEM TO
ACHIEVE THIS SOMETHING!
YOUR BUSINESS SHOULD BE
AN ANSWER TO ONE OR MORE
CONFLICTS
AND YOUR APPROACH
SHOULD BE DONE TROUGH AN
ARCHETYPE
BY THE WAY,
THERE’S 12 OF THEM
SO, BETTER SAID...
YOUR STORY IS ABOUT
HOW AND WITH WHICH
TONE OF VOICE
YOU’RE GOING TO
BRING A RESOLUTION!
THESE FOLKS ARE DOING
IT JUST RIGHT:
“I´m planning a Wedding
and it’s a lot of work!”
“It takes a lot of time!”
“There a lot of stuff that
need to be done.”
Th...
“Don’t worry, I GET IT!”
AS
Example #1
Emotion.me was founded by a couple of entrepreneurs that was getting
married while working hard on their business. They di...
“Band t-shirts are kinda
boring…”
“Is there any innovation
that could make it
more FUN?
The Consumer’s Conflict
Example #2
Let’s mix SKULLS with CUPCAKES!
AS
Example #2
Example #2
The Resolution
Johnny was a guy who thought band t-shirts were way too dark and boring.
He decided to put some ...
“I want to share
things on the internet
but I don’t want people I
know to see it.”
“Facebook has too many
social rules… Bo...
LET’S SHARE ANONYMOUSLY!
AS
Example #3
Some people got sick of the fact that all the motivation there is behind social networks
content publishing is ego and van...
NOW IT´S
YOUR TURN!
WHY DOES THE CONSUMER NEED YOU?
THE CONFLICT
HOW IS IT GOING TO BE YOUR APPROACH?
THE ARCHETYPE
WHAT DO YOU DO TO HELP THE
CONSUMER ACHIEVE THEIR WISHES?
YOUR PRODUCT/SERVICE
GOOD LUCK!!!
www.lukso.com.br
How Storytelling can boost your startup
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How Storytelling can boost your startup

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Every entrepreuner has a story to tell. Get some insights on how to use storytelling techniques to tell your story!

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Transcript of "How Storytelling can boost your startup"

  1. 1. HOW STORYTELLING STARTUP CAN BOOST YOUR
  2. 2. NOWADAYS MORE AND MORE PEOPLE HAVE THE DREAM TO START THEIR OWN BUSINESS INSTEAD OF WORKING FOR BIG COMPANIES!
  3. 3. WHY?
  4. 4. ENTREPRENEURIAL SKILLS IMPROVEMENT BECAUSE OF
  5. 5. UNDEFINED JOB ROLES BECAUSE OF
  6. 6. INNOVATION BECAUSE OF
  7. 7. OWNERSHIP BECAUSE OF
  8. 8. THAT MEANS THERE’S A LOT OF NEW BUSINESS POPPING OUT THERE.
  9. 9. BUT IT’S NOT AS SIMPLE AS IT LOOKS!
  10. 10. 71%OF THE DEAD COMPANIES LASTED LESS THAN TWO YEARS AFTER THEIR LAST FUNDING ROUND MOST DEAD COMPANIES DIED BEFORE RAISING >$1M
  11. 11. SO... WHAT’S THE DIFFERENCE BETWEEN SUCCESSFUL STARTUPS AND FLOPS STARTUPS?
  12. 12. TECHNOLOGY BUSINESS SKILLS A REAL PROBLEM SUCCESS IS HERE A COMBINATION OF A FEW THINGS:
  13. 13. LET’S TAKE A CLOSER LOOK!
  14. 14. A REAL PROBLEM...
  15. 15. WHICH IS A CONFLICT...
  16. 16. THAT NEEDS TO BE SOLVED...
  17. 17. LEADING TO A STORY.
  18. 18. SO, YOU NEED A GOOD STORY!
  19. 19. BUT… MY BUSINESS DOES NOT HAVE ENOUGH LIFE TIME… HOW AM I SUPPOSED TO HAVE A STORY?
  20. 20. YOU YOUR PATH YOUR APPROACH YOUR MOTIVATIONS YOUR REASONS WHY {YOUR BUSINESS STORY
  21. 21. OK, I´VE GOT THAT! BUT HOW CAN I TELL IT?
  22. 22. WELL, LET’S TALK ABOUT STORYTELLING!
  23. 23. YOUR CONSUMERS ARE THE MAIN CHARACTERS. THEY NEED OR WANT SOMETHING.
  24. 24. YOUR CONSUMERS ARE THE MAIN CHARACTERS. THEY NEED OR WANT SOMETHING. YOU ARE HELPING THEM TO ACHIEVE THIS SOMETHING!
  25. 25. YOUR BUSINESS SHOULD BE AN ANSWER TO ONE OR MORE CONFLICTS
  26. 26. AND YOUR APPROACH SHOULD BE DONE TROUGH AN ARCHETYPE
  27. 27. BY THE WAY, THERE’S 12 OF THEM
  28. 28. SO, BETTER SAID... YOUR STORY IS ABOUT HOW AND WITH WHICH TONE OF VOICE YOU’RE GOING TO BRING A RESOLUTION!
  29. 29. THESE FOLKS ARE DOING IT JUST RIGHT:
  30. 30. “I´m planning a Wedding and it’s a lot of work!” “It takes a lot of time!” “There a lot of stuff that need to be done.” The Consumer’s Conflict Example #1
  31. 31. “Don’t worry, I GET IT!” AS Example #1
  32. 32. Emotion.me was founded by a couple of entrepreneurs that was getting married while working hard on their business. They didn't have time, so they hired a wedding planner, which is a very expensive service. Here they've noticed a gap where technology could be applied to make the life of brides and grooms easier. Example #1 The Resolution
  33. 33. “Band t-shirts are kinda boring…” “Is there any innovation that could make it more FUN? The Consumer’s Conflict Example #2
  34. 34. Let’s mix SKULLS with CUPCAKES! AS Example #2
  35. 35. Example #2 The Resolution Johnny was a guy who thought band t-shirts were way too dark and boring. He decided to put some cupcakes on it as a joke. Guys thought it was funny, girls thought it was cute. He started to sell them from his truck and after a few years he opened shops he calls “Bakeries”.
  36. 36. “I want to share things on the internet but I don’t want people I know to see it.” “Facebook has too many social rules… Boring. The Consumer’s Conflict Example #3
  37. 37. LET’S SHARE ANONYMOUSLY! AS Example #3
  38. 38. Some people got sick of the fact that all the motivation there is behind social networks content publishing is ego and vanity. Whisper arises an anonymous social platform for people who want to creatively share and connect with others over experiences, feelings, thoughts and dreams that they can't communicate anywhere else. Example #3 The Resolution
  39. 39. NOW IT´S YOUR TURN!
  40. 40. WHY DOES THE CONSUMER NEED YOU? THE CONFLICT
  41. 41. HOW IS IT GOING TO BE YOUR APPROACH? THE ARCHETYPE
  42. 42. WHAT DO YOU DO TO HELP THE CONSUMER ACHIEVE THEIR WISHES? YOUR PRODUCT/SERVICE
  43. 43. GOOD LUCK!!! www.lukso.com.br
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