5. 1. Enhances Recruitment
2. Enhances Training & Development
3. Enhances Information
4. Enhances Opinion
5. Enhances Staff Morale & Motivation
6. But firstly a short history of the origins of Social
Media…………….
Up to 1980’s social media was largely classified
lonely hearts ads in
newspapers, letters, postcards & landline
telephone………
The term Social Media probably referred to a
social gathering of TV & Newspaper Moguls
or Nigel Dempster’s celeb gossip page
everyday in The Daily Mail….
7. Workplace communication consisted of……….
Landline telephones, telex, fax & word
processing machines (late 80’s), typed memos
and the elephant in the corner which was the
black & white Rank Xerox photocopier!
A typical workplace was probably like the
office in this photograph………
8.
9. Then we had further technological advances
such as when…
IBM Invented the PC…………
Sinclair The ZX Spectrum…………….
and Finally………………….
11. Can you think of any other technology inventions
that have changed the way we do things?
12. So what has this all got to do with Social
Media?................
13. Well as the office, workplace and the world in
general has had to change to cope with 20th
Century technology then so HR (and business
in general) needs to change to incorporate 21st
Century electronic communication
methods…………..
14. Social Media is one change in that communication
method…………
Firstly can we define Social Media in sentence?
15. What Social Media is not ……….
Telling your friends on Facebook that you have just
got up and after a ##### night out…
That’s Social News aimed at friends, family & sadly
people who might be looking to use the information for
some sinister motive…..
Whereas Social Media is telling a specific targeted
community something of interest or
communicating with a targeted audience such as
employee to employee
16. Academic Definition of Social Media…..
Andreas Kaplan & Michael Haenlein define Social
Media as “ a group of Internet – based applications
that build on the ideological and technological
foundations of Web 2.0 and that allows the
creation and exchange of user generated content”*
*Kaplan, Andreas M.; Michael Haenlein (2010)
"Users of the world, unite! The challenges and
opportunities of Social Media". Business Horizons
53(1): 59–68
17. Social Media can be targeted to specific
communities or community groups - ABC’s
old people, young people, people working for
XXXXYYY company, local or worldwide
18. Facebook, Twitter, Linkedin, My Space, Google +,
My Tube, bebo
Each of the above has a specific or general targeted
community….
Log on to a computer in pairs and come up with
another Social Media organisation to the above &
explain who are their targeted audience
20. So what are The Five Reasons HR Should Adopt
Social Media?
21. 1. Enhances Recruitment
2. Enhances Training & Development
3. Enhances Information
4. Enhances Opinion
5. Enhances Staff Morale & Motivation
22. In groups I would like you to discuss one
reason & come up with some ideas that the
reason can help HR perform better or provide
a better service to its customers
23. Some Answers:
Recruitment
Use LinkedIn etc to hire key staff
Use YouTube for example to advertise
effectiveness of the company such as making a
DVD to introduce the culture and of the company
for potential new employees to view before
starting their jobs
Using Facebook etc for targeting a specific sector of
potential employees
24. Some answers continued…..
Training & Development
For a learning event the trainer creates a
Facebook page for participants
Post up coming training events on Company
Facebook page
Use to train staff informally on such topics such
as how to answer the phone, health and safety
25. Some answers continued….
Information
Internal blogs to share information such as new
employees joining the company
Provide a who’s who in the company
Provide internal staff matters (electronic
version of Company newsletter)
External blogs to invite outside audiences to
26. Some answers continued….
Opinion
Monitoring social media for conversations
about the company and its brand
Purchase free & chargeable tools to enable you
to monitor conversations
Ensure employees are delivering positive
messages about the company
27. Some answers continued….
Staff Morale & Motivation
Share company & employee success internally &
externally
Showcase achievements of a particular team or
individual on Twitter or YouTube
Set up a Twitter account to allow Staff to comment
on particular story of interest and put photos in
order to increase team spirit
28. Social Media has worldwide impact…. So for
businesses that import and/or export they can
let their suppliers or customers informed of
what is happening in the Company
29. One thing being hotly debated at the moment
Does access to Social Media need controls?
Does HR need to put content & access controls in
place ?
Good idea to have a policy that tells staff what they
can or cannot say on Social Media
See sample of Social Media Policy…….
30. A quick test to see if you have been
listening.........