But firstly a short history of the origins of Social Media…………….Up to 1980’s social media was largely classified lonely hearts ads in newspapers, letters, postcards & landline telephone……… The term Social Media probably referred to a social gathering of TV & Newspaper Moguls or Nigel Dempster’s celeb gossip page everyday in The Daily Mail….
Workplace communication consisted of………. Landline telephones, telex, fax & word processing machines (late 80’s), typed memos and the elephant in the corner which was the black & white Rank Xerox photocopier! A typical workplace was probably like the office in this photograph………
Then we had further technological advances such as when…IBM Invented the PC…………Sinclair The ZX Spectrum…………….and Finally………………….
Can you think of any other technology inventions that have changed the way we do things?
So what has this all got to do with SocialMedia?................
Well as the office, workplace and the world ingeneral has had to change to cope with 20thCentury technology then so HR (and businessin general) needs to change to incorporate 21stCentury electronic communicationmethods…………..
Social Media is one change in that communication method…………Firstly can we define Social Media in sentence?
What Social Media is not ……….Telling your friends on Facebook that you have just got up and after a ##### night out… That’s Social News aimed at friends, family & sadly people who might be looking to use the information for some sinister motive….. Whereas Social Media is telling a specific targeted community something of interest or communicating with a targeted audience such as employee to employee
Academic Definition of Social Media…..Andreas Kaplan & Michael Haenlein define Social Media as “ a group of Internet – based applications that build on the ideological and technological foundations of Web 2.0 and that allows the creation and exchange of user generated content”* *Kaplan, Andreas M.; Michael Haenlein (2010) "Users of the world, unite! The challenges and opportunities of Social Media". Business Horizons 53(1): 59–68
Social Media can be targeted to specific communities or community groups - ABC’s old people, young people, people working for XXXXYYY company, local or worldwide
Facebook, Twitter, Linkedin, My Space, Google +,My Tube, beboEach of the above has a specific or general targeted community….Log on to a computer in pairs and come up with another Social Media organisation to the above & explain who are their targeted audience
In groups I would like you to discuss onereason & come up with some ideas that thereason can help HR perform better or providea better service to its customers
Some Answers:Recruitment Use LinkedIn etc to hire key staff Use YouTube for example to advertise effectiveness of the company such as making a DVD to introduce the culture and of the company for potential new employees to view before starting their jobs Using Facebook etc for targeting a specific sector of potential employees
Some answers continued…..Training & Development For a learning event the trainer creates a Facebook page for participants Post up coming training events on Company Facebook page Use to train staff informally on such topics such as how to answer the phone, health and safety
Some answers continued….Information Internal blogs to share information such as new employees joining the company Provide a who’s who in the company Provide internal staff matters (electronic version of Company newsletter) External blogs to invite outside audiences to
Some answers continued….Opinion Monitoring social media for conversations about the company and its brand Purchase free & chargeable tools to enable you to monitor conversations Ensure employees are delivering positive messages about the company
Some answers continued….Staff Morale & Motivation Share company & employee success internally & externally Showcase achievements of a particular team or individual on Twitter or YouTube Set up a Twitter account to allow Staff to comment on particular story of interest and put photos in order to increase team spirit
Social Media has worldwide impact…. So for businesses that import and/or export they can let their suppliers or customers informed of what is happening in the Company
One thing being hotly debated at the momentDoes access to Social Media need controls?Does HR need to put content & access controls in place ?Good idea to have a policy that tells staff what they can or cannot say on Social MediaSee sample of Social Media Policy…….
A quick test to see if you have beenlistening.........