Training Presentation 26.6.12
   Housekeeping   Health & Safety   Switch Off Personal Mobiles   Feel Free To Ask Questions – There are no silly    q...
What the learner will be able toexplain at the end of the session: Five reasons why HR should adoptSocial Media
What are five reasons……………
1. Enhances Recruitment2. Enhances Training & Development3. Enhances Information4. Enhances Opinion5. Enhances Staff Moral...
But firstly a short history of the origins of Social  Media…………….Up to 1980’s social media was largely classified  lonely ...
Workplace communication consisted of………. Landline telephones, telex, fax & word processing machines (late 80’s), typed mem...
Then we had further technological advances such as when…IBM Invented the PC…………Sinclair The ZX Spectrum…………….and Finally……...
Motorola Invented The Mobile Phone……….
Can you think of any other technology inventions  that have changed the way we do things?
So what has this all got to do with SocialMedia?................
Well as the office, workplace and the world ingeneral has had to change to cope with 20thCentury technology then so HR (an...
Social Media is one change in that communication  method…………Firstly can we define Social Media in sentence?
What Social Media is not ……….Telling your friends on Facebook that you have just got up and after a ##### night out… That’...
Academic Definition of Social Media…..Andreas Kaplan & Michael Haenlein define Social Media as “ a group of Internet – bas...
Social Media can be targeted to specific communities or community groups - ABC’s old people, young people, people working ...
Facebook, Twitter, Linkedin, My Space, Google +,My Tube, beboEach of the above has a specific or general targeted communit...
Write our answers…………….
So what are The Five Reasons HR Should Adopt Social Media?
1. Enhances Recruitment2. Enhances Training & Development3. Enhances Information4. Enhances Opinion5. Enhances Staff Moral...
In groups I would like you to discuss onereason & come up with some ideas that thereason can help HR perform better or pro...
Some Answers:Recruitment   Use LinkedIn etc to hire key staff   Use YouTube for example to advertise    effectiveness of...
Some answers continued…..Training & Development   For a learning event the trainer creates a    Facebook page for partici...
   Some answers continued….Information   Internal blogs to share information such as new    employees joining the compan...
Some answers continued….Opinion   Monitoring social media for conversations    about the company and its brand   Purchas...
Some answers continued….Staff Morale & Motivation   Share company & employee success internally &    externally   Showca...
Social Media has worldwide impact…. So for  businesses that import and/or export they can  let their suppliers or customer...
One thing being hotly debated at the momentDoes access to Social Media need controls?Does HR need to put content & access ...
A quick test to see if you have beenlistening.........
Answers to quiz...................
Thank you and by the way why not see thistraining session on my Facebook page or tweetme on ###hrtrain2012
Five reasons why hr should adopt hr
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Five reasons why hr should adopt hr

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Steve Oliver's Highbury College Foundation Certificate in HR Training Assignment 2012

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Five reasons why hr should adopt hr

  1. 1. Training Presentation 26.6.12
  2. 2.  Housekeeping Health & Safety Switch Off Personal Mobiles Feel Free To Ask Questions – There are no silly questions Who Are We??
  3. 3. What the learner will be able toexplain at the end of the session: Five reasons why HR should adoptSocial Media
  4. 4. What are five reasons……………
  5. 5. 1. Enhances Recruitment2. Enhances Training & Development3. Enhances Information4. Enhances Opinion5. Enhances Staff Morale & Motivation
  6. 6. But firstly a short history of the origins of Social Media…………….Up to 1980’s social media was largely classified lonely hearts ads in newspapers, letters, postcards & landline telephone……… The term Social Media probably referred to a social gathering of TV & Newspaper Moguls or Nigel Dempster’s celeb gossip page everyday in The Daily Mail….
  7. 7. Workplace communication consisted of………. Landline telephones, telex, fax & word processing machines (late 80’s), typed memos and the elephant in the corner which was the black & white Rank Xerox photocopier! A typical workplace was probably like the office in this photograph………
  8. 8. Then we had further technological advances such as when…IBM Invented the PC…………Sinclair The ZX Spectrum…………….and Finally………………….
  9. 9. Motorola Invented The Mobile Phone……….
  10. 10. Can you think of any other technology inventions that have changed the way we do things?
  11. 11. So what has this all got to do with SocialMedia?................
  12. 12. Well as the office, workplace and the world ingeneral has had to change to cope with 20thCentury technology then so HR (and businessin general) needs to change to incorporate 21stCentury electronic communicationmethods…………..
  13. 13. Social Media is one change in that communication method…………Firstly can we define Social Media in sentence?
  14. 14. What Social Media is not ……….Telling your friends on Facebook that you have just got up and after a ##### night out… That’s Social News aimed at friends, family & sadly people who might be looking to use the information for some sinister motive….. Whereas Social Media is telling a specific targeted community something of interest or communicating with a targeted audience such as employee to employee
  15. 15. Academic Definition of Social Media…..Andreas Kaplan & Michael Haenlein define Social Media as “ a group of Internet – based applications that build on the ideological and technological foundations of Web 2.0 and that allows the creation and exchange of user generated content”* *Kaplan, Andreas M.; Michael Haenlein (2010) "Users of the world, unite! The challenges and opportunities of Social Media". Business Horizons 53(1): 59–68
  16. 16. Social Media can be targeted to specific communities or community groups - ABC’s old people, young people, people working for XXXXYYY company, local or worldwide
  17. 17. Facebook, Twitter, Linkedin, My Space, Google +,My Tube, beboEach of the above has a specific or general targeted community….Log on to a computer in pairs and come up with another Social Media organisation to the above & explain who are their targeted audience
  18. 18. Write our answers…………….
  19. 19. So what are The Five Reasons HR Should Adopt Social Media?
  20. 20. 1. Enhances Recruitment2. Enhances Training & Development3. Enhances Information4. Enhances Opinion5. Enhances Staff Morale & Motivation
  21. 21. In groups I would like you to discuss onereason & come up with some ideas that thereason can help HR perform better or providea better service to its customers
  22. 22. Some Answers:Recruitment Use LinkedIn etc to hire key staff Use YouTube for example to advertise effectiveness of the company such as making a DVD to introduce the culture and of the company for potential new employees to view before starting their jobs Using Facebook etc for targeting a specific sector of potential employees
  23. 23. Some answers continued…..Training & Development For a learning event the trainer creates a Facebook page for participants Post up coming training events on Company Facebook page Use to train staff informally on such topics such as how to answer the phone, health and safety
  24. 24.  Some answers continued….Information Internal blogs to share information such as new employees joining the company Provide a who’s who in the company Provide internal staff matters (electronic version of Company newsletter) External blogs to invite outside audiences to
  25. 25. Some answers continued….Opinion Monitoring social media for conversations about the company and its brand Purchase free & chargeable tools to enable you to monitor conversations Ensure employees are delivering positive messages about the company
  26. 26. Some answers continued….Staff Morale & Motivation Share company & employee success internally & externally Showcase achievements of a particular team or individual on Twitter or YouTube Set up a Twitter account to allow Staff to comment on particular story of interest and put photos in order to increase team spirit
  27. 27. Social Media has worldwide impact…. So for businesses that import and/or export they can let their suppliers or customers informed of what is happening in the Company
  28. 28. One thing being hotly debated at the momentDoes access to Social Media need controls?Does HR need to put content & access controls in place ?Good idea to have a policy that tells staff what they can or cannot say on Social MediaSee sample of Social Media Policy…….
  29. 29. A quick test to see if you have beenlistening.........
  30. 30. Answers to quiz...................
  31. 31. Thank you and by the way why not see thistraining session on my Facebook page or tweetme on ###hrtrain2012

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