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Steve Portigal: User Research Friday
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Steve Portigal: User Research Friday

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My presentation from User Research Friday looks at the relationship between design and research in the world of design research. See video at http://vimeo.com/2235220 and find audio at ...

My presentation from User Research Friday looks at the relationship between design and research in the world of design research. See video at http://vimeo.com/2235220 and find audio at http://www.portigal.com/blog/user-research-friday-research-and-design-ships-in-the-night/

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Steve Portigal: User Research Friday Presentation Transcript

  • 1. User Research Friday November 7, 2008 Research and Design Ships In The Night?
  • 2. We help companies discover and act on new insights about their customers and themselves
  • 3. Warning: Ideas are in their infancy
  • 4. “ Design?” “Research?” – Not gonna go there!
  • 5. Design without research?
  • 6. 1. Be very smart, very lucky, and…
  • 7. 1. Be very smart, very lucky, and…
  • 8. 1. Be very smart, very lucky, and…
  • 9. 1. Be very smart, very lucky, and…
  • 10. 1. Be very smart and very lucky
  • 11. 1. Be very smart and very lucky
  • 12. 2. Ask questions you know the answers to
  • 13. 3. Design for yourself
  • 14. 3. Design for yourself
  • 15. 4. If you can’t ask anything well, don’t ask anything at all
  • 16. Research without design?
  • 17. 1. Design your research artifacts
  • 18. 1. Design your research artifacts
    • Provide feedback
    • Fewer steps isn’t easier
    • Make the choices clear
    • Provide information to support choices
    • Number the steps
    • Explain where the process will take them and how far along they are already
  • 19. 2. Prototype props, not development artifacts
  • 20. Houde/Hill, What Do Prototypes Prototype?
  • 21.  
  • 22. 3. Transform needs into solutions
  • 23. Process?
  • 24.
    • Design -> Research -> Design -> Research -> Design -> Research -> Design -> Research -> Design -> Research -> Design -> Research -> Design -> Research -> Design -> Research -> Design -> Research -> Design -> Research -> Design -> Research -> Design -> Research -> Design -> Research -> Design -> Research -> Design -> Research ->
  • 25.  
  • 26.  
  • 27.  
  • 28.  
  • 29. Organizational Structure?
  • 30. Design research is part of design/UX
  • 31. Design research is part of design/UX Design research is part of marketing
  • 32. Design research is part of design/UX Design research is part of marketing Design research is embedded in BUs
  • 33. Design research is part of design/UX Design research is part of marketing Design research is embedded in BUs + +
  • 34. Design researchers Industrial designers Interaction designers Engineering Marketing Product management
  • 35. Conclusions?
  • 36. Start drinking. Keep talking.
  • 37. Thank you! Portigal Consulting www.portigal.com [email_address] +1-415-385-4171