GigaOM Pro Mobile Enterprise Summit Survey

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This is a pre-event survey by Appconomy Labs for the GigaOM Pro Mobile Enterprise Summit Survey, Apr 26 2011

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GigaOM Pro Mobile Enterprise Summit Survey

  1. 1. LabsMobile Enterprise Summit Pre-event Survey April 2011
  2. 2. 1. [Business] What business or industry is your company in? 1. Software 2. Hardware/device 3. Mobile software & services 4. Marketing/advertising/PR 5. Other mobile/wireless 6. Finance/healthcare/insurance
  3. 3. 2. [Company size]10 people (or less) 50 people (or less) 100 people (or less)500 people (or less) 1000 people (or less) Over 1000 people 20% 30% 3% 17% 23% 7%
  4. 4. 3. [Primary mobile phone OS]Apple iOS Google Android Blackberry OSMicrosoft Windows Not a smartphone Other, please specify 10% 3% 3% 10% 51% 23%
  5. 5. 4. [Primary phone make and model] Apple 3/GS Apple 4 Nokia HTC Droid Blackberry Motorola Droid HP Other 7% 3% 7% 27% 7% 14% 7% 28%
  6. 6. 5. [Tablet make and model]Apple iPad Apple iPad 2 Android (any type)Blackberry Playbook I dont own or use a tablet Other, please specify 10% 35% 31% 14% 3% 7%
  7. 7. 6. [Reading preference]RSS reader Email newsletters Websites, blogs, etc.Social media Old-fashioned print 3% 6% 19% 40% 32%
  8. 8. 7. [Top 3] What are the top 3 information sources you read, listen to, or watch 1. GigaOM 2. Techcrunch 3. WSJ / NYT - tied 4. Google (Reader, alerts) 5. Techmeme 6. FierceWireless 7. CIO 8. Engadget, Mashable, Forbes, social media (twitter, LinkedIn), ReadWriteWeb
  9. 9. 8. [Choosing apps] How do you choose your mobile phone or tablet apps?1. Reading about it in a website / publication / news >> 78% likely a top 3 influence2. Browsing an app store or other 3rd party app directory >> ambivalence – some are influenced by directories, some aren’t3. Referrals from someone you know or follow4. Vendor advertisement / promotion5. Already came installed on my phone/tablet6. It is required by my company or job
  10. 10. 9. [Topics] What specific mobile business, management, or technology topics…of interest• product management, mobility strategy• business continuity/disaster recovery/risk management• developer tools; app distribution, esp. html5 v. native• leverage mobile technology to drive productivity of field employees• security/privacy of mobile apps for enterprise• cloud computing: public, private, hybrid• unified communications/video• advertising and other monetization• smart grid and other home/consumer tech fro mobile
  11. 11. 10. [Examples] What kinds of mobile case studies, best practices, or research data• creating enterprise-class apps, both B2C and B2B, especially as they scale up from initial pilots, deployments• more examples of security on converged systems• app stores use and management• identifying business opportunities for apps and their monetization/ROI models• forecasts for non-iOS platforms, especially Droid and Blackberry: more data on quality and speed-to-market• more vertical market examples, e.g., finance and insurance• usability improvements to ensure trustworthy apps - reputation management

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