Smart Marketing: How to turn strangers into customers
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Your company should focus on creating quality content that pulls people toward your company and product, where they naturally want to be. ...

Your company should focus on creating quality content that pulls people toward your company and product, where they naturally want to be.

Selling is dead inbound marketing is here to stay.

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Smart Marketing: How to turn strangers into customers Presentation Transcript

  • 1. Smart Marketing How to turn strangers into customers Presented By Sterling McKinley, CEO Tuesday, November 5, 13 Connect with us: Twitter.com/MckinleyMediaGp Facebook.com/MckinleyMediaGroup Website: Mckinleymediagroup.com
  • 2. Meet Sterling Mckinley Online Marketing Specialist, Columnist, Speaker Small Firm Innovation Tuesday, November 5, 13
  • 3. Outline •The death of selling •Inbound marketing •Online marketing •Questions Tuesday, November 5, 13
  • 4. Who likes to be sold? Tuesday, November 5, 13
  • 5. The used car salesman approach is dead •Don’t Sell •Listen more •Be positive •Give it away Tuesday, November 5, 13
  • 6. Your customers are changing Source: http://networkingexchangeblog.att.com/wp-content/uploads/2012/10/Brian-Solis-top1.jpg Tuesday, November 5, 13
  • 7. What is inbound marketing? •Inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. Tuesday, November 5, 13
  • 8. 8 Inbound Marketing works ... Inbound marketing delivers 54% more leads than traditional marketing. Source:http://blog.hubspot.com/marketing/2013-inbound-marketing-stats-charts Tuesday, November 5, 13
  • 9. The Sterling System Attract •Search Engine •Local SEO •Pay Per Click •Blog •Website Tuesday, November 5, 13 Educate Convert •Social Media •Whitepapers •FAQ •Webniar •Videos •Call to action •Easy to contact •Email Campaign •Mobile Marketing •Offline Promotion
  • 10. What would Homer look for online? Tuesday, November 5, 13
  • 11. MMM....FREE Donuts Tuesday, November 5, 13
  • 12. 12 The web is where we go to find things ... 97% of internet users look for local goods and services online. Source: BIA/Kelsey, User View Wave VII, March 20 Tuesday, November 5, 13
  • 13. It All Needs to Work Together Source: Tom Hood MD CPA Asso. Tuesday, November 5, 13
  • 14. Make Your Website Your Top Salesperson Tuesday, November 5, 13 14
  • 15. What’s wrong with this website? Tuesday, November 5, 13
  • 16. Website Redesign Tuesday, November 5, 13
  • 17. Phone, Address & Email Tuesday, November 5, 13
  • 18. Video Tuesday, November 5, 13
  • 19. FAQ’s Tuesday, November 5, 13
  • 20. Easy To Read Text Tuesday, November 5, 13
  • 21. Give some away for free Tuesday, November 5, 13
  • 22. 5 Website Design Tips •Focus On Your Customer •Clearly List Your Phone, Address & Email •Give Something Away For Free •Make It Easy To Use •Make It Easy To Read •Look At Your Competitors' Website Tuesday, November 5, 13
  • 23. Search Engine Optimization Tuesday, November 5, 13
  • 24. Organic Search Engine Optimization Google Pulls content/keyword directly from Your website Tuesday, November 5, 13
  • 25. Paid Search (Google Adwords) How it works •Pick Keywords •Set Budget •Create Ads Tuesday, November 5, 13
  • 26. Goggle Maps/Local Search Tuesday, November 5, 13
  • 27. Google Maps/Local Search Research shows that after looking for local information on their smartphones, 59% of shoppers visit a business and more than 40% make a purchase* Tuesday, November 5, 13
  • 28. The power of blogging Google loves new, original & relevant content Tuesday, November 5, 13
  • 29. 5 Search Engine Optimization Tips •Content Is King •Setup Local Profiles •Use Targeted Keywords •Blog •Look into Adwords •Look At Your Competitors' Website Tuesday, November 5, 13
  • 30. Online Video Tuesday, November 5, 13
  • 31. Clients that watch are 437% more likely to make a purchase compared to those that don’t. Google, Impact of YouTube Home pages On Brand Engagement, U.S., Dec 2010 Tuesday, November 5, 13
  • 32. Click to view video Tuesday, November 5, 13
  • 33. Video Ranks High in Google Searches Tuesday, November 5, 13
  • 34. Social Media Tuesday, November 5, 13
  • 35. Set up your profiles Tuesday, November 5, 13
  • 36. 5 Tips For Social Media 15-30 minute chunks to monitor • • Support referral sources • Respond to relevant questions • Thank new followers or fans • Snoop on the activity of your competition Tuesday, November 5, 13
  • 37. Mobile Marketing Tuesday, November 5, 13
  • 38. Tuesday, November 5, 13
  • 39. Tuesday, November 5, 13
  • 40. Your clients are on the go By 2014 Mobile traffic will overtake desktop internet traffic. (Source:Microsoft Tag) Tuesday, November 5, 13
  • 41. Desktop Website Tuesday, November 5, 13
  • 42. Desktop Website On Mobile Phone Tuesday, November 5, 13
  • 43. A Mobile Website  A scaled down version of your Website  Easy & quick way to get information  A summary of your key points  Loads fast & easy to make contact  Be available 24/7 & anywhere Tuesday, November 5, 13
  • 44. QR Codes  A QR code is only as good as it’s landing page…  SMART QR Codes: • • • • • • • Point to mobile optimized landing pages Grab attention Help spread mobile coupons Build lists of mobile phone users Run better marketing metrics Easily share mobile media (photos/videos) Achieve marketing objectives! Tuesday, November 5, 13
  • 45. 5 Tips Mobile Marketing •Test your website on a cell phone •Offer basic contact information •Get a Mobile Website •Use QR codes to connect with customers •Offer deals and discounts Tuesday, November 5, 13
  • 46. Keep up with your Clients Tuesday, November 5, 13
  • 47. Don’t Be Blockbuster Tuesday, November 5, 13
  • 48. Businesses that can be found online are growing faster Over the next three years, businesses that use the web expect to grow 40% faster than those that don't. Source: BCG Report, "The Connected World: The $4.2 Trillion Opportunity," March 2012 Tuesday, November 5, 13
  • 49. What Will You Choose? Tuesday, November 5, 13
  • 50. sharing is caring Tuesday, November 5, 13
  • 51. Smart Marketing Tips 1. Information is the new sales 2. Your Website must be user friendly 3. Social Media is about building relationships 4. Reach Customers anytime & anywhere with Mobile 5. SEO: Make sure customers can find you Tuesday, November 5, 13
  • 52. Contact Us Sterling Mckinley, Online Marketing Specialist Call: 410-630-1287 ext.3 Email: info@mckinleymediagroup.com Website:mckinleymediagroup.com MckinleyMediaGroup MckinleyMediaGp Tuesday, November 5, 13