Evangelizing and Designing Voice User Interface: Adopting VUI in a GUI world

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Evangelizing and designing voice user interface in an organization with a long GUI-only history.

Apple’s Siri and Google Now have ignited consumers’ interest in voice user interface (VUI) by delivering valuable and delightful customer experiences. Innovative companies can leverage VUI solutions to create a competitive advantage. But how do you drive the adoption of VUI in an organization with a long GUI-only history? We'll share the frameworks we used to evangelize VUI, offer key insights and design principles to help you start your own grassroots VUI movement, and provide best practices and a VUI brainstorming canvas.

Published in: Design, Technology, Education

Evangelizing and Designing Voice User Interface: Adopting VUI in a GUI world

  1. 1. IXDA 2014 EVANGELIZING & DESIGNING VOICE USER INTERFACE ADOPTING VUI IN A GUI WORLD FEBRUARY 8, 2014 STEPHEN GAY SUSAN HURA
  2. 2. OUR STORY IXDA 2014 @stephengay @speechusability
  3. 3. TODAY IXDA 2014 @stephengay @speechusability
  4. 4. Interactions with technology EVOLUTION Command Line Interface (CLI) Graphical User Interface (GUI) Natural User Interface (NUI) Voice User Interface (VUI) Time IXDA 2014 @stephengay @speechusability
  5. 5. AN ALTERNATIVE HISTORY Time IXDA 2014 @stephengay @speechusability
  6. 6. NATURAL = HUMAN Audible Feedback IXDA 2014 Voice Control @stephengay @speechusability
  7. 7. HER IXDA 2014 @stephengay @speechusability
  8. 8. DEFINE A VUI ENABLES PEOPLE TO USE THEIR VOICES AND INNATE LANGUAGE SKILLS TO INTERACT WITH TECHNOLOGY.
  9. 9. THE SPEECH CHAIN Amsterdam IXDA 2014 @stephengay @speechusability
  10. 10. THE SPEECH CHAIN IXDA 2014 @stephengay @speechusability
  11. 11. THE SPEECH CHAIN ASR Automatic Speech Recognition = Sounds to Words Idea Sound Idea NLU Natural Language Understanding = Words to Meaning IXDA 2014 @stephengay @speechusability
  12. 12. TYPES OF INTERACTIONS
  13. 13. Integration Complexity TYPES OF INTERACTION Customer Benefit IXDA 2014 @stephengay @speechusability
  14. 14. THE SECRETARY Recognize what is being said and record it IXDA 2014 @stephengay @speechusability
  15. 15. THE SECRETARY Recognize what is being said and record it IXDA 2014 @stephengay @speechusability
  16. 16. THE BOUNCER Recognize who is speaking IXDA 2014 @stephengay @speechusability
  17. 17. THE BOUNCER Recognize who is speaking IXDA 2014 @stephengay @speechusability
  18. 18. THE BOUNCER IXDA 2014 @stephengay @speechusability
  19. 19. THE GOPHER Execute simple orders IXDA 2014 @stephengay @speechusability
  20. 20. THE GOPHER Execute simple orders IXDA 2014 @stephengay @speechusability
  21. 21. FEBRUARY 8, 2014
  22. 22. THE PERSONAL ASSISTANT Intelligently respond to natural language input IXDA 2014 @stephengay @speechusability
  23. 23. THE PERSONAL ASSISTANT Intelligently respond to natural language input IXDA 2014 @stephengay @speechusability
  24. 24. THE PERSONAL ASSISTANT IXDA 2014 @stephengay @speechusability
  25. 25. THE PERSONAL ASSISTANT IXDA 2014 @stephengay @speechusability
  26. 26. FEBRUARY 8, 2014
  27. 27. GOTCHA IXDA 2014 @stephengay @speechusability
  28. 28. OPPORTUNTIES
  29. 29. OPPORTUNTIES Hands Free IXDA 2014 Extra Hand Shortcuts Humanize @stephengay @speechusability
  30. 30. HANDS FREE IXDA 2014 @stephengay @speechusability
  31. 31. FEBRUARY 8, 2014
  32. 32. EXTRA HAND IXDA 2014 @stephengay @speechusability
  33. 33. HANDSFREE IXDA 2014 @stephengay @speechusability
  34. 34. SHORTCUTS IXDA 2014 @stephengay @speechusability
  35. 35. SHORTCUTS IXDA 2014 @stephengay @speechusability
  36. 36. HUMANIZE IXDA 2014 @stephengay @speechusability
  37. 37. FEBRUARY 8, 2014
  38. 38. BRAINSTORM IXDA 2014 @stephengay @speechusability
  39. 39. PRINCIPLES
  40. 40. PRINCIPLES IT’S DIFFERENT DESIGNING FOR SPEECH IXDA 2014 @stephengay @speechusability
  41. 41. BE MULTI-MODAL VUI + GUI IXDA 2014 @stephengay @speechusability
  42. 42. HOW TO BE A GREAT CONVERSATIONALIST 1. Be a good machine 3. Be trustworthy Own the strengths and limitations of automated conversation. Follow conversational maxims and ensure that users can too. 2. Take turns Give strong cues for when its time to talk and listen. Show that you’re listening, through both words and actions. IXDA 2014 4. Be tolerant Be tolerant of natural disfluencies. @stephengay @speechusability
  43. 43. BE A GOOD MACHINE IXDA 2014 @stephengay @speechusability
  44. 44. TAKE TURNS IXDA 2014 @stephengay @speechusability
  45. 45. TAKE TURNS IXDA 2014 @stephengay @speechusability
  46. 46. BE TOLERANT IXDA 2014 @stephengay @speechusability
  47. 47. BE TRUSTWORTHY IXDA 2014 @stephengay @speechusability
  48. 48. BE TRUSTWORTHY IXDA 2014 @stephengay @speechusability
  49. 49. EVANGELIZE
  50. 50. EVANGELIZE VUI 1. 2. 3. 4. 5. IXDA 2014 Jump on a train in motion. Know your audience. Build a foundation of knowledge. Make it tangible. Make it their own. CON 5 @stephengay @speechusability
  51. 51. DOWNLOAD THE PPT AND MATERIAL @STEPHENGAY IXDA 2014 @stephengay @speechusability

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