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November 16, 2015 Parsons School of Design, NYC
WELCOME TO THE 2015 UXIES!
UXAWARDS.ORG #UXIES @UXAWARDS
November 16, 2015 Parsons School of Design, NYC
WELCOME TO THE 2015 UXIES!
UXAWARDS.ORG #UXIES @UXAWARDS
UXAWARDS.ORG @UXAWARDS #UXIES
THE FIRST AWARDS DEDICATED EXCLUSIVELY TO EXCEPTIONAL UX!
UXAWARDS.ORG @UXAWARDS #UXIES
LEAD BY EXAMPLE
SHOW IMPACT
HONOR THE BEST
EVANGELIZE
EVOLVE
UXAWARDS.ORG @UXAWARDS #UXIES
2011
UXAWARDS.ORG @UXAWARDS #UXIES
NOW
UXAWARDS.ORG @UXAWARDS #UXIES
COME HERE MUCH?
©2015
UXAWARDS.ORG
#UXies @UXAwards
FIRST OFF, THANKS TO OUR HOSTS
JUDGES
UXAwards.org
#UXAwards
@UXAwards
©2015
ALEX CUTHBERT
DIRECTOR OF USER EXPERIENCE, PICSART

PicsArt
linkedin.com/in/alexcuthbert
2 0 1 5 J U D G E S & S P E A K E R S
UXAwards.org
#UXAwards
@UXAwards
©2015
BILL FLORA
FOUNDER, TECTONIC; FORMER DESIGN
DIRECTOR, MS
Tectonic
linkedin.com/pub/bill-flora/5/4ab/589
2 0 1 5 J U D G E S & S P E A K E R S
UXAwards.org
#UXAwards
@UXAwards
©2015
GILES COLBORNE
MD, CX PARTNERS; AUTHOR, SIMPLE & USABLE
@gilescolborne
CX Partners
linkedin.com/in/gilescolborne
2 0 1 5 J U D G E S & S P E A K E R S
UXAwards.org
#UXAwards
@UXAwards
©2015
IAN WORLEY
GLOBAL HEAD OF UX & DESIGN, MORGAN
STANLEY
@iworley
Morgan Stanley
linkedin.com/in/ianworley
2 0 1 5 J U D G E S & S P E A K E R S
UXAwards.org
#UXAwards
@UXAwards
©2015
JAKE BARTON
PRINCIPAL & FOUNDER, LOCAL PROJECTS
@jake_barton
Local Projects
linkedin.com/pub/jake-barton/35/422/b5a
2 0 1 5 J U D G E S & S P E A K E R S
UXAwards.org
#UXAwards
@UXAwards
©2015
JENNIFER KILIAN
VP DIGITAL, MCKINSEY
McKinsey
linkedin.com/in/jenniferkilian
2 0 1 5 J U D G E S & S P E A K E R S
UXAwards.org
#UXAwards
@UXAwards
©2015
KATIE DILL
HEAD OF EXPERIENCE DESIGN AIRBNB
@lil_dill
AirBNB
linkedin.com/pub/katie-dill/3/68b/791
2 0 1 5 J U D G E S & S P E A K E R S
UXAwards.org
#UXAwards
@UXAwards
©2015
PETER MERHOLZ
EXPERIENCE DESIGN AND PRODUCT
MANAGEMENT CONSULTANT
@peterme

linkedin.com/pub/peter-merholz/0/13/ba0
2 0 1 5 J U D G E S & S P E A K E R S
UXAwards.org
#UXAwards
@UXAwards
©2015
BEVERLY MAY, MODERATOR
EXECUTIVE DIRECTOR OF THE UX AWARDS
@oxfordTech @uxawards
Oxford Tech
linkedin.com/in/beverlymay
2 0 1 5 J U D G E S & S P E A K E R S
EVALUATION CRITERIA
UXAWARDS.ORG @UXAWARDS #UXIES
O U R I N T E R N A L E V A L U A T I O N C R I T E R I A
1. User & needs clearly identified
2. Product clearly solves those needs
3. Well-designed, intuitive & usable product
4. UX process explained in submission, incorporating best practices
5. User research & testing incorporated
6. Case study has a coherent, compelling narrative
7. Impressive product/ New/ Advanced technology
8. Impressive impact/ customer adoption/ satisfaction
9. Negatives: product demo only; no mention of ux; no process discussion
10. Negatives: incoherent, confusing, sloppy, full of errors
UXAWARDS.ORG @UXAWARDS #UXIES
Solves a problem (useful)
Understands users' needs
Thinks of UX as a journey
Examines edge cases (comprehensive)
Is easy to understand and use (usable)
Is appealing and desirable
E V A L U A T I O N C R I T E R I A
UXAWARDS.ORG @UXAWARDS #UXIES
I was really hoping to use mind-blowing and soul-inspiring as my
evaluation criteria, but found “Simple, delightful, and well-crafted” to be a
more pragmatic set of heuristics
E V A L U A T I O N C R I T E R I A
UXAWARDS.ORG @UXAWARDS #UXIES
E V A L U A T I O N C R I T E R I A
Process - did they involve users and really seek to understand their problems?
Insight - were there insights derived and put to use in the design?
Execution Quality- Was the design executed with polish and flair?
Results - could they show evidence of the positive impact their design had?
UXAWARDS.ORG @UXAWARDS #UXIES
E V A L U A T I O N C R I T E R I A
Insights about people that leads to the solution (Understanding and
empathy with users)
Solution well defined
Evidence that the solution is a good one (ex: via user feedback/ testing)
A creative, surprising and well executed solution- not just good
process and ideas. Dazzles with brilliance and precision
Has some personality and authenticity
UXAWARDS.ORG @UXAWARDS #UXIES
E V A L U A T I O N C R I T E R I A
UXAWARDS.ORG @UXAWARDS #UXIES
E V A L U A T I O N C R I T E R I A
Jennifer Peter Jake
?
JUDGING PROCESS
UXAwards.org @UXAwards
1. VETTING & INTERNAL RANKING
UXAwards.org @UXAwards
2. AVERAGE OF JUDGE’S INDEPENDENT SCORING
UXAwards.org @UXAwards
3. DISCUSSION FOLLOWS
UXAwards.org @UXAwards
4. RE-VOTING + DISCUSSION DECIDES WINNERS
UXAwards.org @UXAwards
TOP RANKED IS NOT SAME AS PRIZE WINNING
UXAwards.org @UXAwards
IT’S GETTING HARDER & HARDER TO GET A GRAND
AWARDS PRIZES & BENEFITS
1 GRAND
3 SILVER
3 BRONZE
1 TOP RATED - Public Vote Finalist
3 GOLD
1 STUDENT
1 PEOPLE’S CHOICE - Top Public Vote
5 HONORABLE MENTION
1 MOST POPULAR - Public Vote Finalist
1 STUDENT HONORABLE MENTION
$1000 - GRAND
CRYSTAL TROPHIES OR FRAMED CERTIFICATES
LOOP11- $350 FOR ALL WINNERS, $9900 GRAND
$250- GOLD
ROSENFELD MEDIA BOOK
CHAMPAGNE- SILVER
WINNERS
UXIES TOTE BAG
RESUME & PORTFOLIO CRITIQUE- JOANNE WEAVER
BERLIN SCHOOL- 4 MBA SCHOLARSHIPS TO 20K EU
SPARKSGROVE, SALESFORCE, HUGE, SAP, ZOOMDATA
$30 TEST CREDITS WITH VALIDATELY
50% FIRST MONTH OF HARVEST - CODE “UXIES”
GENERAL ASSEMBLY- $200 PT / $500 FT DISCOUNTS
2 MONTHS FREE OF PROTO.IO
SWAG & ATTENDEE PERKS
RUTGERS UXD MINI-MASTERS- $4500 SCHOLARSHIP
2015 PARTNERS
©2015
UXAWARDS.ORG
#UXies @UXAwards
2015 GLOBAL PARTNERS
©2015
UXAWARDS.ORG
#UXies @UXAwards
2015 NATIONAL & GLOBAL PARTNERS
©2015
UXAWARDS.ORG
#UXies @UXAwards
2015 NATIONAL PARTNERS
©2015
UXAWARDS.ORG
#UXies @UXAwards
2015 LOCAL PARTNERS
©2015
UXAWARDS.ORG
#UXies @UXAwards
2015 LOCAL PARTNERS
THE AWARDS
STUDENT
UXAWARDS.ORG
#UXies @UXAwards
©2015
KNOW IT ALL: 

THE EASIEST WAY TO FIND
WORKSHOPS IN THE BAY

KAT VELLOS
STUDENT: HONORABLE MENTION
UXAWARDS.ORG #UXies
© 2015
STUDENT: HONORABLE MENTION
UXAWARDS.ORG
#UXies @UXAwards
©2015
AIBI:
ANAPHYLAXIS
PREVENTION SYSTEM
FOR CHILDREN
CHIP DONG LIM
DANIEL GALÁN
ROCKY LANGSY
STUDENT: BEST STUDENT SUBMISSION
UXAWARDS.ORG #UXies
© 2015
STUDENT: BEST STUDENT SUBMISSION
UXAWARDS.ORG
#UXies @UXAwards
©2015
STUDENT: STUDENT FINALIST & BEST STUDENT SUBMISSION
AIBI:
ANAPHYLAXIS PREVENTION
SYSTEM FOR CHILDREN
CHIP DONG LIM
DANIEL GALÁN
ROCKY LANGSY
KNOW IT ALL: 

THE EASIEST WAY TO FIND
WORKSHOPS IN THE BAY

KAT VELLOS
PUBLIC VOTING AWARDS
UXAWARDS.ORG
#UXies @UXAwards
©2015
PUBLIC VOTING: MOST POPULAR
MOBILE MAJORITY’S
END-TO-END MOBILE
ADVERTISING PLATFORM
UXAWARDS.ORG #UXies
© 2015
PUBLIC VOTING: MOST POPULAR
UXAWARDS.ORG
#UXies @UXAwards
©2015
GRAPHIC MINT’S UX
RENOVATION OF ZARION
ALLOCATE
ZARION SOFTWARE
PUBLIC VOTING: TOP RATED
UXAWARDS.ORG #UXies
© 2015
PUBLIC VOTING: TOP RATED
UXAWARDS.ORG
#UXies @UXAwards
©2015
PUBLIC VOTING: MOST POPULAR & TOP RATED
GRAPHIC MINT’S UX
RENOVATION OF ZARION
ALLOCATE
ZARION SOFTWARE
MOBILE MAJORITY’S
END-TO-END MOBILE
ADVERTISING PLATFORM
UXAWARDS.ORG
#UXies @UXAwards
©2015
PUBLIC VOTING: PEOPLE’S CHOICE
SAP TENNIS ANALYTICS
SAP GLOBAL SPONSORSHIPS
TECHNOLOGY & WOMEN’S TENNIS
ASSOCIATION
UXAWARDS.ORG #UXies
© 2015
PUBLIC VOTING: PEOPLE’S CHOICE
UXAWARDS.ORG
#UXies @UXAwards
©2015
PUBLIC VOTING: PEOPLE’S CHOICE
SAP TENNIS ANALYTICS
SAP GLOBAL SPONSORSHIPS
TECHNOLOGY & WOMEN’S TENNIS
ASSOCIATION
HONORABLE MENTION
UXAWARDS.ORG
#UXies @UXAwards
©2015
COMEET: COLLABORATIVE
RECRUITING
H O N O R A B L E M E N T I O N
UXAWARDS.ORG #UXies
© 2015
H O N O R A B L E M E N T I O N
UXAWARDS.ORG
#UXies @UXAwards
©2015
A MOBILE MAKEOVER
FOR BRAZIL’S MOST
RESPECTED NEWSPAPER
S.A O ESTADO DE SÃO PAULO – ESTADÃO
H O N O R A B L E M E N T I O N
UXAWARDS.ORG #UXies
© 2015
H O N O R A B L E M E N T I O N
UXAWARDS.ORG
#UXies @UXAwards
©2015
H O N O R A B L E M E N T I O N
HUGE: MOBILE MAKEOVER
FOR BRAZIL’S MOST
RESPECTED NEWSPAPER
S.A O ESTADO DE SÃO PAULO – ESTADÃO
COMEET:
COLLABORATIVE
RECRUITING
UXAWARDS.ORG
#UXies @UXAwards
©2015
SAP SPLASH – DESIGN
BETTER EXPERIENCES
H O N O R A B L E M E N T I O N
UXAWARDS.ORG #UXies
© 2015
H O N O R A B L E M E N T I O N
UXAWARDS.ORG
#UXies @UXAwards
©2015
VIVI HEAD MOUNTED
DISPLAY SYSTEM
BAY INNOVATIONS
H O N O R A B L E M E N T I O N
UXAWARDS.ORG #UXies
© 2015
H O N O R A B L E M E N T I O N
UXAWARDS.ORG
#UXies @UXAwards
©2015
METHOD: VIVI HEAD
MOUNTED DISPLAY
SYSTEM
BAY INNOVATIONS
H O N O R A B L E M E N T I O N
SAP SPLASH –
DESIGN BETTER
EXPERIENCES
UXAWARDS.ORG
#UXies @UXAwards
©2015
MOVING THROUGH GLASS
MARK MORRIS DANCE GROUP
H O N O R A B L E M E N T I O N
UXAWARDS.ORG #UXies
© 2015
H O N O R A B L E M E N T I O N
UXAWARDS.ORG
#UXies @UXAwards
©2015
MOVING THROUGH GLASS
MARK MORRIS DANCE GROUP
H O N O R A B L E M E N T I O N
BRONZE
©2015
UXAWARDS.ORG
#UXies @UXAwards
BRONZE SPONSORS
©2015
UXAWARDS.ORG
#UXies @UXAwards
BRONZE SPONSORS
©2015
UXAWARDS.ORG
#UXies @UXAwards
BRONZE SPONSORS
UXAWARDS.ORG
#UXies @UXAwards
©2015
THE METROPOLITAN POLICE
MOBILITY PROJECT
CREATING AN EFFECTIVE
DIGITAL SERVICE FOR POLICE
AND PUBLIC
THE METROPOLITAN POLICE SERVICE
BRONZE: BEST PUBLIC SECTOR SERVICE DESIGN
UXAWARDS.ORG #UXies
© 2015
BRONZE: BEST PUBLIC SECTOR SERVICE DESIGN
UXAWARDS.ORG
#UXies @UXAwards
©2015
THE METROPOLITAN POLICE
MOBILITY PROJECT
CREATING AN EFFECTIVE
DIGITAL SERVICE FOR POLICE
AND PUBLIC
THE METROPOLITAN POLICE SERVICE
BRONZE: BEST PUBLIC SECTOR SERVICE DESIGN
UXAWARDS.ORG
#UXies @UXAwards
©2015
MAILCHIMP SNAP
BRONZE: BEST UX-FOCUSED BUSINESS SOLUTION
UXAWARDS.ORG #UXies
© 2015
VIDEO	
  WILL	
  GO	
  HERE	
  FULL	
  
HEIGHT	
  TO	
  SECTION	
  AND	
  NO	
  
LONGER	
  THAN	
  3M
BRONZE: BEST UX-FOCUSED BUSINESS SOLUTION
UXAWARDS.ORG
#UXies @UXAwards
©2015
MAILCHIMP SNAP
BRONZE: BEST UX-FOCUSED BUSINESS SOLUTION
UXAWARDS.ORG
#UXies @UXAwards
©2015
CARDBOARD DESIGN LAB
BRONZE: MOST SIGNIFICANT CONTRIBUTION TO UX FOR VIRTUAL REALITY
UXAWARDS.ORG #UXies
© 2015
BRONZE: MOST SIGNIFICANT CONTRIBUTION TO UX FOR VR
UXAWARDS.ORG
#UXies @UXAwards
©2015
CARDBOARD DESIGN LAB
BRONZE: MOST SIGNIFICANT CONTRIBUTION TO UX FOR VIRTUAL REALITY
SILVER
©2015
UXAWARDS.ORG
#UXies @UXAwards
SILVER SPONSORS
©2015
UXAWARDS.ORG
#UXies @UXAwards
SILVER SPONSORS
©2015
UXAWARDS.ORG
#UXies @UXAwards
SILVER SPONSORS
©2015
UXAWARDS.ORG
#UXies @UXAwards
SILVER SPONSORS
©2015
UXAWARDS.ORG
#UXies @UXAwards
SILVER SPONSORS
UXAWARDS.ORG
#UXies @UXAwards
©2015
A REIMAGINED DIGITAL
PLATFORM FOR THE
METROPOLITAN OPERA
METROPOLITAN OPERA
SILVER: BEST DIGITAL BRAND EXPRESSION
UXAWARDS.ORG #UXies
© 2015
SILVER: BEST DIGITAL BRAND EXPRESSION
UXAWARDS.ORG
#UXies @UXAwards
©2015
A REIMAGINED DIGITAL
PLATFORM FOR THE
METROPOLITAN OPERA
METROPOLITAN OPERA
SILVER: BEST DIGITAL BRAND EXPRESSION
UXAWARDS.ORG
#UXies @UXAwards
©2015
TURN PHOTOS INTO
CUSTOM NAIL ART
SILVER: MOST FUN AND CREATIVE UX-DRIVEN PRODUCT
UXAWARDS.ORG #UXies
© 2015
SILVER: MOST FUN AND CREATIVE UX-DRIVEN PRODUCT
UXAWARDS.ORG
#UXies @UXAwards
©2015
TURN PHOTOS INTO
CUSTOM NAIL ART
SILVER: MOST FUN AND CREATIVE UX-DRIVEN PRODUCT
UXAWARDS.ORG
#UXies @UXAwards
©2015
MY BIG TOMORROW
UNIVERSITY OF NEWCASTLE
SILVER: MOST INSPIRATIONAL UX FOR EDUCATIONAL ADVANCEMENT
UXAWARDS.ORG #UXies
© 2015
SILVER: MOST INSPIRATIONAL UX FOR EDUCATIONAL ADVANCEMENT
UXAWARDS.ORG
#UXies @UXAwards
©2015
MY BIG TOMORROW
UNIVERSITY OF NEWCASTLE
SILVER: MOST INSPIRATIONAL UX FOR EDUCATIONAL ADVANCEMENT
GOLD
©2015
UXAWARDS.ORG
#UXies @UXAwards
GOLD SPONSORS
©2015
UXAWARDS.ORG
#UXies @UXAwards
GOLD SPONSORS
©2015
UXAWARDS.ORG
#UXies @UXAwards
EVENT PRODUCER
UXAWARDS.ORG
#UXies @UXAwards
©2015
HENRI: CREATING
LANGUAGES FOR OBJECTS
GOLD: BEST UX FOR NON-SCREEN INTERACTIONS
UXAWARDS.ORG #UXies
© 2015
GOLD: BEST UX FOR NON-SCREEN INTERACTIONS
UXAWARDS.ORG
#UXies @UXAwards
©2015
HENRI: CREATING
LANGUAGES FOR OBJECTS
GOLD: BEST UX FOR NON-SCREEN INTERACTIONS
UXAWARDS.ORG
#UXies @UXAwards
©2015
HACKABALL
GOLD: MOST ENGAGING UX FOR DIGITAL EDUCATION
UXAWARDS.ORG #UXies
© 2015
GOLD: MOST ENGAGING UX FOR DIGITAL EDUCATION
UXAWARDS.ORG
#UXies @UXAwards
©2015
HACKABALL
GOLD: MOST ENGAGING UX FOR DIGITAL EDUCATION
UXAWARDS.ORG
#UXies @UXAwards
©2015
BILT: ASSEMBLY MADE EASY
GOLD: BEST UX FOR INTEGRATED PHYSICAL-DIGITAL SOLUTIONS
UXAWARDS.ORG #UXies
© 2015
GOLD: BEST UX FOR INTEGRATED PHYSICAL-DIGITAL SOLUTIONS
UXAWARDS.ORG
#UXies @UXAwards
©2015
BILT: ASSEMBLY MADE EASY
GOLD: BEST UX FOR INTEGRATED PHYSICAL-DIGITAL SOLUTIONS
GRAND PRIZE
©2015
UXAWARDS.ORG
#UXies @UXAwards
PLATINUM SPONSOR
UXAWARDS.ORG
#UXies @UXAwards
©2015
ARLANDA DEPARTURE
SEQUENCING TOOL
ECRU
GRAND: BEST UX AT SIMPLIFYING COMPLEX UX CHALLENGES
UXAWARDS.ORG #UXies
© 2015
GRAND: BEST UX AT SIMPLIFYING COMPLEX UX CHALLENGES
UXAWARDS.ORG
#UXies @UXAwards
©2015
ARLANDA DEPARTURE
SEQUENCING TOOL
ECRU
GRAND: BEST UX AT SIMPLIFYING COMPLEX UX CHALLENGES
UXAWARDS.ORG @UXAwards
CONGRATULATIONS!
Q&A
UXAWARDS.ORG @UXAWARDS #UXIES
UXAWARDS.ORG @UXAwards
30 SECOND RECAP
UXAWARDS.ORG @UXAwards
30 SECOND RECAPWE ARE ALL SO AWESOME!
UXAWARDS.ORG @UXAWARDS #UXIES
THANK YOU, JUDGES!
UXAWARDS.ORG @UXAWARDS #UXIES
THANK YOU, ADVISORY BOARD!
Todd Lefelt
Managing Director of User
Experience, Huge
Scott McDonald
Co-Founder and Managing
Director, Modus
Matthew Weber
VP of UX and Design,
Zoomdata and Adjunct, NYU
UXAWARDS.ORG @UXAWARDS #UXIES
AND THANK YOU, VOLUNTEERS!
Jessica Hageman!
Lauren Salem, Ryan Pearson, Kristen Cruisus, Kat Vellos, Nikolai Chesalin,
Max Chavelev, Julia Salem, Tyler Starrine, Samantha Fader, Kanae Clar, Joanne
Weaver, Rebecca Levi, June Eng, Yu Yan, Lily Liu, Kim Moy, Shira Palka, Jenine
Lurie, Rochelle Cherenfant, Bill Prickett, Bella Zhang, Lilian Zhu, Julian Norton,
Elena Bakhtina, Diana Thai, Michelle Fiesta, Michael Dweck, Ronan Kenny, Karma
Hallmark, Melissa Mendoza, Kemoy Gray, Stephanie Chen,
BRING YOUR DRINK TICKETS & VIP WRISTBANDS FOR FREE DRINKS - OR CASH BAR
EXTRA DRINK TICKET THANKS TO SPARKS GROVE
COMPLIMENTARY TAPAS FROM MICHELIN STARRED CHEF - OR CASH A LA CARTE MENU
CELEBRATE!
GRAPE & VINE CELEBRATION ACROSS THE STREET!
UXAWARDS.ORG @UXAWARDS #UXIES
CELEBRATION MENU
UXies Passed Tapas
• Tarte Flambe Flatbread
• Crab Cakes
• Salmon Roulade
• Brussels Sprouts
• Tortilla Espanol
• Blue Cheese Deviled Eggs
• Charred Shishito Peppers
• Mushroom Flatbreads
• Spinach & Ricotta Stuffed
Mushroom Caps
• Bacon Wrapped Dates
• Duck Rillettes
UXies Wines
• Cava
• Chardonnay
• Sauvignon Blanc
• Cabernet Sauvignon
• Barbera
UXies Cocktails
• French 75
• BB Ginger
• El Diablo
UXies Beers
• Captain Lawrence IPA
• Victory Pilsner
• Ommegang Witte
Non-Alcoholic
• Fresh Juices
• Sparkling Water
• Soda
U X A W A R D S . O R G
2015 UXIES
THANKS & CONGRATS TO ALL!
UXAWARDS.ORG @UXAWARDS #UXIES
The 2015 UX Awards Slideshow
The 2015 UX Awards Slideshow

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