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Evangelizing Voice	

Lessons learned in design innovation	




                Stephen Gay, Principal Design Strategist
                Beverly Freeman, Principal User Researcher



stephengay	

                                                hungrybeverly
Our journey &	

5 practical steps to evangelize.	





stephengay	

                   hungrybeverly
Need to promote VUI	

                                                  We are here
                                                 NUI NOW
Interactions with technology




                                                                    Natural User 
                                                                     Interface
                                                                       (NUI)
                                                                                     Voice User 
                                                 Graphical User 
                     Interface
                                                   Interface
                           (VUI)
                                Command Line 
       (GUI)
                                  Interface
                                    (CLI)




                                                      Time


      stephengay	

                                                                   hungrybeverly
Our plan to evangelize VUI	


     explore

                experiment

                             inspire

                                       partner

stephengay	

                             hungrybeverly
and this is what we learned.	





stephengay	

                     hungrybeverly
5 practical steps to evangelize	


1.  Jump on a train in motion.	

2.  Know your audience.	

3.  Build a foundation of knowledge.	

4.  Make it tangible.	

5.  Make it their own.	


stephengay	

                    hungrybeverly
1. Jump on a train in motion	

                                          top
                       Deliver
                   Awesome




                     NUI                 bottom
                Natural User Interface
stephengay	

                                   hungrybeverly
2. Know your audience.	


                                  Beware of
                                  baggage




         passion      past      expertise
                   experience
stephengay	

                         hungrybeverly
3. Build a foundation of knowledge	

                            3 VUI Behaviors
Integration Complexity




                                               Customer Benefit


                stephengay	

                                      hungrybeverly
3. Build a foundation of knowledge	

                4 VUI Opportunities
                 Hands Free	

         Extra Hand	





                 Shortcuts	

           Humanize	



stephengay	

                                          hungrybeverly
Shortcuts	

   Use voice to bypass clutter	





    stephengay	

                               hungrybeverly
3. Build a foundation of knowledge	





stephengay	

                  hungrybeverly
4. Make it tangible	





            Internal      External
           prototypes    examples
stephengay	

                        hungrybeverly
5. Make it their own	

                Hands Free	

   Extra Hand	





                Shortcuts	

    Humanize	



stephengay	

                                   hungrybeverly
5. Make it their own	





stephengay	

             hungrybeverly
5 practical steps to evangelize	


1.  Jump on a train in motion.	

2.  Know your audience.	

3.  Build a foundation of knowledge.	

4.  Make it tangible.	

5.  Make it their own.	


stephengay	

                    hungrybeverly
Thank you




stephengay	

               hungrybeverly

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Mobile Voice 2012 – Evangelizing Voice: Lessons learned in design innovation

  • 1. Evangelizing Voice Lessons learned in design innovation Stephen Gay, Principal Design Strategist Beverly Freeman, Principal User Researcher stephengay hungrybeverly
  • 2. Our journey & 5 practical steps to evangelize. stephengay hungrybeverly
  • 3. Need to promote VUI We are here NUI NOW Interactions with technology Natural User Interface (NUI) Voice User Graphical User Interface Interface (VUI) Command Line (GUI) Interface (CLI) Time stephengay hungrybeverly
  • 4. Our plan to evangelize VUI explore experiment inspire partner stephengay hungrybeverly
  • 5. and this is what we learned. stephengay hungrybeverly
  • 6. 5 practical steps to evangelize 1.  Jump on a train in motion. 2.  Know your audience. 3.  Build a foundation of knowledge. 4.  Make it tangible. 5.  Make it their own. stephengay hungrybeverly
  • 7. 1. Jump on a train in motion top Deliver Awesome NUI bottom Natural User Interface stephengay hungrybeverly
  • 8. 2. Know your audience. Beware of baggage passion past expertise experience stephengay hungrybeverly
  • 9. 3. Build a foundation of knowledge 3 VUI Behaviors Integration Complexity Customer Benefit stephengay hungrybeverly
  • 10. 3. Build a foundation of knowledge 4 VUI Opportunities Hands Free Extra Hand Shortcuts Humanize stephengay hungrybeverly
  • 11. Shortcuts Use voice to bypass clutter stephengay hungrybeverly
  • 12. 3. Build a foundation of knowledge stephengay hungrybeverly
  • 13. 4. Make it tangible Internal External prototypes examples stephengay hungrybeverly
  • 14. 5. Make it their own Hands Free Extra Hand Shortcuts Humanize stephengay hungrybeverly
  • 15. 5. Make it their own stephengay hungrybeverly
  • 16. 5 practical steps to evangelize 1.  Jump on a train in motion. 2.  Know your audience. 3.  Build a foundation of knowledge. 4.  Make it tangible. 5.  Make it their own. stephengay hungrybeverly
  • 17. Thank you stephengay hungrybeverly