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8tips 130814041347-phpapp02 (1)

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Transcript

  • 1. ESSENTIAL SOCIAL MEDIA TIPS FOR YOUR STARTUP 8
  • 2. WHY HAS OLD SPICE, AN AFTER-SHAVE YOUR GRANDFATHER USED, REMAINED POPULAR WITH THE YOUNGER SET TOO?
  • 3. THE ANSWER LIES IN HOW OLD SPICE HAS ADOPTED SOCIAL MEDIA MARKETING STRATEGIES TO KEEP ITSELF RELEVANT.
  • 4. WHAT FOLLOWS NEXT ARE 8 TIPS AND IDEAS LEARNT FROM VARIOUS BRANDS TO MAKE YOUR SOCIAL MEDIA JOURNEY A SUCCESS.
  • 5. Tip # 1 KNOW YOUR TARGET AUDIENCE
  • 6. Commercial media can only target audience based on demographics.
  • 7. But digital gives you the advantage of choosing your target group.
  • 8. For example, which are the 2% or 5% of Indian users who can give you 60% to 70% of revenues?
  • 9. Tip # 2 DESIGN CONTENT THAT WILL ENGAGE THEM
  • 10. Narrow down your target group.
  • 11. Then design content that would appeal to them.
  • 12. + = Social media strategy becomes simple if you get this combination right.
  • 13. Tip # 3 UNDERSTAND WHAT ARE THEY SEARCHING FOR
  • 14. Use tools like Adwords Keyword Traffic Estimator to research keywords.
  • 15. Use your research to create engaging content/interactions.
  • 16. Remember, there won’t be any engagement if you create content no one is searching for.
  • 17. Tip # 4 HAVE A CONTENT CREATION PLAN
  • 18. Differentiate it from other similar content campaigns.
  • 19. Utilise the feedback you receive to improve
  • 20. Also try reaching out to a niche audience.
  • 21. Then create content other people do not have.
  • 22. See yourself gradually becoming the leading authority on this content.
  • 23. Tip # 5 TAKE A COMPASS, START YOUR JOURNEY
  • 24. Don’t strive to have a perfect blue-print in place before starting.
  • 25. The entire process is too time-consuming.
  • 26. By the time you have a plan you will realise it is out-dated.
  • 27. Tip # 6 FIRE BULLETS THEN A CANNON BALL
  • 28. Fire bullets and recalibrate bullets till it hits the mark. But once it hits the mark, throw the might of the organization behind the idea to throw the cannon ball. Jim Collins in Great by Choice “
  • 29. This is exactly what you need to do next.
  • 30. Once you see the bullet working, have the audacity and courage to follow it up with a cannon ball.
  • 31. Tip # 7 TIME FOR DIGITAL TO GO PHYSICAL
  • 32. Marry social media to the physical world.
  • 33. Reality shows are the best example of this statement.
  • 34. Their exploitation of the SMS and other voting platforms is unparalleled.
  • 35. Tip # 8 THINK MULTILINGUAL
  • 36. Regional language newspapers outnumber English dailies three to one in India.
  • 37. You should keep in mind that the Internet audience is also going to show similar trends.
  • 38. Having multilingual content would mean reaching out to a wider audience.
  • 39. HOPE YOU FOUND THESE 8 TIPS AND IDEAS USEFUL. NOW GO OUT AND WRITE YOUR OWN SOCIAL MEDIA SUCCESS STORY.
  • 40. This presentation is based on a talk by Vivek Bhargava, CEO of Communicate 2. Visit Entrepreneur Academy for more useful resources for start-ups
  • 41. THANK YOU WWW.NENONLINE.TV