ow do you execute a trending campaign on
Twitter
Execution & analysis is one of the major part about twitter campaigns!!!
Hashtags? Handles? Lists?.... to edge ways in to ...
The Platform, brand & People …..
“If you run an airline, instead of constantly promoting new fares or
routes, talk about e...
CASE STUDY:
Twitter campaign for Aviva India
“LITTLE RESOLUTIONS” – new year!

@SMWBangalore #SMWBangalore @dhempe @tinuch...
The Concept & Objective……
Aviva India executed an out-of-the-box twitter activation campaign
that had to be organic & vira...
The Execution….
Buzz

Launch

• Pre-campaign buzz through FaceBook, Twitter

• Used appropriate Hashtag to catch attention...
The outcome of campaign……….

In 5 hours, what a way to Start “January, the leading Month
324 Followers

745 Brand Mentions...
Twitter Tools …

HootSuite: Twitter manager. Easy-to-use interface on desktop & mobile. Up
to 10 streams open at a time. C...
Twitter Tools …

@SMWBangalore #SMWBangalore @dhempe @tinucherian @nivedithg @aravindbk
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How to execute a trending campaign on twitter

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Many brands want to execute a trending campaign on Twitter but don’t understand the intricacies of it. They feel it is all about spamming with influencers who have lot of followers. They don’t know the secret to make a hash tag really go viral on Twitter and then trend on it. Let the team which has handled more than 50 India trending hash tag campaigns in the last 1 year equip you with information about how you can run terrific trending campaigns which remain etched in the collective conscience of your followers too!

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How to execute a trending campaign on twitter

  1. 1. ow do you execute a trending campaign on Twitter
  2. 2. Execution & analysis is one of the major part about twitter campaigns!!! Hashtags? Handles? Lists?.... to edge ways in to Twitter > Despite our love affair with Twitter….. CONVENTIONAL WISDOM!!! > Brands used to try to woo the top journalists & bloggers to get coverage. > With Twitter, conversations about brands are bubbling up @SMWBangalore #SMWBangalore @dhempe @tinucherian @nivedithg @aravindbk
  3. 3. The Platform, brand & People ….. “If you run an airline, instead of constantly promoting new fares or routes, talk about events that are happening around the world. People don’t go on airlines for the experience. There is a destination in mind. Engage them as a brand!” @SMWBangalore #SMWBangalore @dhempe @tinucherian @nivedithg @aravindbk
  4. 4. CASE STUDY: Twitter campaign for Aviva India “LITTLE RESOLUTIONS” – new year! @SMWBangalore #SMWBangalore @dhempe @tinucherian @nivedithg @aravindbk
  5. 5. The Concept & Objective…… Aviva India executed an out-of-the-box twitter activation campaign that had to be organic & viral in equal measure The 10 Day campaign was to be directed at a TG of 28-35 year old urban, had to tickle their “Planning skills” and challenge them an intellectual level, “How they would plan by making resolutions & reward their kith & kin!” LITTLE RESOLUTION S Twitter –verse had to unleash their skills based on the daily theme (distinguished with 10 themes on the same #hashtag…
  6. 6. The Execution…. Buzz Launch • Pre-campaign buzz through FaceBook, Twitter • Used appropriate Hashtag to catch attention • Encouraged participation by building audience Engage contact and personalized responses End • Identified winners, announced awards and continued offline engagement- tweetup’s !
  7. 7. The outcome of campaign………. In 5 hours, what a way to Start “January, the leading Month 324 Followers 745 Brand Mentions…….!!! 1500+ Hashtag mentions Trending on top for 6 hours..>>!!! A Million Impressions What a way to do “Branding!!!”
  8. 8. Twitter Tools … HootSuite: Twitter manager. Easy-to-use interface on desktop & mobile. Up to 10 streams open at a time. Can add other social media platforms. Schedule tweets. My personal choice. TweetDeck: Similar to HootSuite, TweetDeck is Twitter manager. Desktop. Mobile App. Easy to use, Schedule tweets. Have numerous streams open at one time. @SMWBangalore #SMWBangalore @dhempe @tinucherian @nivedithg @aravindbk
  9. 9. Twitter Tools … @SMWBangalore #SMWBangalore @dhempe @tinucherian @nivedithg @aravindbk

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