Minimum Viable Product

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    Minimum Viable Product - Presentation Transcript

    1. Minimum Viable Product#leanstartup
      Eric Ries (@ericries)
      http://StartupLessonsLearned.blogspot.com
    2. Why do we build products?
      Delight customers
      Get lots of them signed up
      Make a lot of money
      Realize a big vision; change the world
    3. Possible Approaches
      “Maximize chances of success”
      build a great product with enough features that increase the odds that customers will want it
      Problem: no feedback until the end, might be too late to adjust
      “Release early, release often”
      Get as much feedback as possible, as soon as possible
      Problem: run around in circles, chasing what customers think they want
    4. Minimum Viable Product
      The minimum set of features needed to learn from earlyvangelists – visionary early adopters
      Avoid building products that nobody wants
      Maximize the learning per dollar spent
      Probably much more minimum than you think!
    5. Minimum Viable Product
      Visionary customers can “fill in the gaps” on missing features, if the product solves a real problem
      Allows us to achieve a big vision in small increments without going in circles
      Requires a commitment to iteration
    6. Minimize TOTAL time through the loop
      IDEAS
      LEARN
      BUILD
      DATA
      CODE
      MEASURE
    7. Examples
      Building IMVU in six months
      2004 “Kerry vs. Bush avatar debate”
      Lean Startup workshop
      VIP link in the header
    8. Product Development at Lean Startup
      Unit of Progress: Validated Learning About Customers ($$$)
      Customer Development
      Hypotheses,
      Experiments,
      Insights
      Problem: unknown
      Data,
      Feedback,
      Insights
      Solution: unknown
    9. Techniques
      Smoke testing with landing pages, AdWords
      SEM on five dollars a day
      In-product split testing
      Paper prototypes
      Customer discovery/validation
      Removing features (“cut and paste”)
    10. Fears
      False negative: “customers would have liked the full product, but the MVP sucks, so we abandoned the vision”
      Visionary complex: “but customers don’t know what they want!”
      Too busy to learn: “it would be faster to just build it right, all this measuring distracts from delighting customers”
    11. Thanks!
      • Startup Lessons Learned Blog
      • http://StartupLessonsLearned.blogspot.com/
      • Getting in touch (#leanstartup)
      • http://twitter.com/ericries
      • eric@theleanstartup.com
      • The Lean Startup Workshop
      • October 30, 2009 in San Francisco
      • December 10, 2009 in New York
      • http://training.oreilly.com/theleanstartup/
    SlideShare Zeitgeist 2009

    + Eric RiesEric Ries Nominate

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