Minimum Viable Product

Minimum Viable Product#leanstartup
Eric Ries (@ericries)
http://StartupLessonsLearned.blogspot.com

Why do we build products?
Delight customers
Get lots of them signed up
Make a lot of money
Realize a big vision; change the world

Possible Approaches
“Maximize chances of success”
build a great product with enough features that increase the odds that customers will want it
Problem: no feedback until the end, might be too late to adjust
“Release early, release often”
Get as much feedback as possible, as soon as possible
Problem: run around in circles, chasing what customers think they want

Minimum Viable Product
The minimum set of features needed to learn from earlyvangelists – visionary early adopters
Avoid building products that nobody wants
Maximize the learning per dollar spent
Probably much more minimum than you think!

Minimum Viable Product
Visionary customers can “fill in the gaps” on missing features, if the product solves a real problem
Allows us to achieve a big vision in small increments without going in circles
Requires a commitment to iteration

Minimize TOTAL time through the loop
IDEAS
LEARN
BUILD
DATA
CODE
MEASURE

Examples
Building IMVU in six months
2004 “Kerry vs. Bush avatar debate”
Lean Startup workshop
VIP link in the header

Product Development at Lean Startup
Unit of Progress: Validated Learning About Customers ($$$)
Customer Development
Hypotheses,
Experiments,
Insights
Problem: unknown
Data,
Feedback,
Insights
Solution: unknown

Techniques
Smoke testing with landing pages, AdWords
SEM on five dollars a day
In-product split testing
Paper prototypes
Customer discovery/validation
Removing features (“cut and paste”)

Fears
False negative: “customers would have liked the full product, but the MVP sucks, so we abandoned the vision”
Visionary complex: “but customers don’t know what they want!”
Too busy to learn: “it would be faster to just build it right, all this measuring distracts from delighting customers”

Thanks!
Startup Lessons Learned Blog
http://StartupLessonsLearned.blogspot.com/
Getting in touch (#leanstartup)
http://twitter.com/ericries
eric@theleanstartup.com
The Lean Startup Workshop
October 30, 2009 in San Francisco
December 10, 2009 in New York
http://training.oreilly.com/theleanstartup/

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Minimum Viable Product

by Eric Ries

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