This document discusses the game mechanics and rewards system of the Happy Point loyalty program. It outlines how members can earn points from purchases at affiliated stores, level up as they make more sales and visits, participate in events depending on their membership level, and receive benefits across all levels. Members can redeem 1000 points for rewards and those points are valid for 2 years, earning a 5% return.

1. GAME DESIGN
By. Jeon

2. Game mechanics.
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1. Points
2. Levles
3. Leaderboards
4. Badges
5. Onboarding
6. Challenges
7. Engagement loops

3. Happy Point system.
• Affiliate is Dunckin
dounut, pascucci,
and paris croissant
ect.
• We can earn points
when I bought
something.

4. Happy Point
• Points more and more
• We can use this points. Ex) eat breads, icecream….

5. Happy Point.
• Level increases the
more you sales and
visits.

6. Happy Point
• We can participate
events.
• But event is different
in each membership
level.

7. Happy Point
• When you become
vip, that card is vip
card.
• Similar badge.

8. Happy Point
• All levels get this
Benefits.

9. Happy Points
• We can use point became 1000 points.
• This point valid is 2years.
• This point is earn 5%.

10. Reference
• http://www.happypointcard.com
• Gamification by Design 한빛미디어
Gabe Zichermann, Christopher
Cunningham wrote.
• To conclude, I realized Gamification is applied more to our
lives.