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Gamification

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An introduction to the world of #gamification with lots and lots of examples.

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Gamification

  1. 1. GamificationAdd Fun to Everything
  2. 2. me
  3. 3. @AviShastry
  4. 4. Gamification is the integration of Game Mechanicsin non-game environments
  5. 5. Why Games are Fun?
  6. 6. Games ...
  7. 7. Games ... •Gives you a problem to solve
  8. 8. Games ... •Gives you a problem to solve •Throws challenges at you
  9. 9. Games ... •Gives you a problem to solve •Throws challenges at you •Makes you learn the skills
  10. 10. ... but so does Work
  11. 11. The difference:You Volunteer in Games
  12. 12. Games are tuned to make you Volunteer
  13. 13. Game Mechanics
  14. 14. Game MechanicsGame Dynamics
  15. 15. Game MechanicsGame DynamicsGame Aesthetics
  16. 16. Game Mechanics
  17. 17. Game Mechanics •Points
  18. 18. Game Mechanics •Points •Levels
  19. 19. Game Mechanics •Points •Levels •Badges
  20. 20. Game Mechanics •Points •Levels •Badges •Leader boards
  21. 21. Game Mechanics •Points •Levels •Badges •Leader boards •Progress Bars
  22. 22. Game Mechanics •Points •Levels •Badges •Leader boards •Progress Bars ... Constant Feedback
  23. 23. Points Levels Progress Bar
  24. 24. Leader Board
  25. 25. Game Dynamics
  26. 26. Game Dynamics•Appointments•Pacing
  27. 27. Game Ascetics•Curiosity•Delight•Satisfaction•Surprise•Trust•Pride
  28. 28. Gamification is the integration of Game Mechanicsin non-game environments
  29. 29. Gamification is not new
  30. 30. First Popular Gamified Application
  31. 31. Gabe Zichermann @gzichermhttp://gamification.co
  32. 32. Why Gamify?
  33. 33. Why Gamify?User Engagement
  34. 34. Why Gamify?User Engagement User Loyalty
  35. 35. Why Gamify?User Engagement User LoyaltyUser Experience
  36. 36. How to Gamify?
  37. 37. Amy Jo Kim @amyjokimYahoo, Electronic Arts, eBay, Lumosity
  38. 38. 1. Know Thy Player
  39. 39. Explorers Socializers Killers Achievers
  40. 40. 2. Write Down Your Business Goals
  41. 41. 3. Plan the Player Journey
  42. 42. 3. Plan the Player JourneyNovice > Expert > Master
  43. 43. On Boarding
  44. 44. Jot down the Game M,D,A For Each Level
  45. 45. Redeemable Currency Points
  46. 46. Redeemable Currency XP points Points
  47. 47. Define Engagement Loop at each stage
  48. 48. 4. Finally...Status
  49. 49. 4. Finally...Status Access
  50. 50. 4. Finally...Status Power Access
  51. 51. 4. Finally...Status Stuff Access Power
  52. 52. 4. Finally...Status Access Power Stuff
  53. 53. Gamifying Health and Fitness : Nike +
  54. 54. Gamifying Social Activity: Empire Avenue
  55. 55. Gamifying Work
  56. 56. Gamifying Education: Quest to Learn
  57. 57. Jane McGonigal @avantgameGame Designer, Researcher Author
  58. 58. Gamifying Life: Urgent Evoke
  59. 59. Chore Wars
  60. 60. What Will You Gamify?

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