Gamification drives results. And we’ll prove it...
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To drive change, learning must be an immersive experience that grasps the attention of your audience and makes them think. In this session, Georgie will prove how gamification can achieve attention, engagement and results. She will demonstrate how an effective learning game creates an engaging experience that will ensure positive business results, as well as sharing the secrets behind designing a successful learning game.
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Gamification drives results. And we’ll prove it...
- 2. Georgie Cooke Gamification drives results. And we’ll prove it…
- 4. How do you feel about gamification?
- 5. How do your stakeholders feel about gamification?
- 6. Why? • Is it adult enough? • Is playing really the same as learning? • Aren’t some subjects too serious for games? • Isn’t it really expensive? • Doesn’t it take ages to build? • Does it get results?
- 7. Does knowledge retention worry you?
- 8. Knowledge retention after passive eLearning
- 9. When gamification is used right… • Grab attention • Increase engagement • Drive results
- 11. Stephen Evans Retail Learning Academy Manager Boots “Every year we traditionally rely on 20 minutes page- turner e-learning, we wanted something completely different this year to reinvigorate and reenergise how people feel about our L&D Christmas offer... ..we set Mind Click quite a difficult challenge to do something wildly different to what we have done historically.”
- 13. Grab attention
- 14. Design secrets: • Prioritise impact • Be unpredictable • Make it challenging
- 16. Design secrets: • Give learners choice • Add an element of risk • Encourage healthy competition
- 17. Drive results
- 18. Design secrets: • Don’t forget adult learning principles • Keep activities relevant • Embrace failure and repetition
- 19. Stephen Evans Retail Learning Academy Manager Boots “The game has really changed the way people feel about training and L&D in our stores, there was almost a palpable sense of excitement. I’ve never had so many people approach me to discuss a piece of learning and how it made them feel”
- 23. Didn’t it cost loads and take ages? 6 week timeline Low budget
- 24. Now… How do you feel about gamification?
- 26. Over to you for questions…
Editor's Notes
- Raise green for ‘I’m a fan’ Raise red for ‘I’m unsure’
- Raise green for ‘They’re on board’ Raise red for ‘They’re unsure’
- These are all valid concerns, and nobody would claim that gamification is right in every situation. Not right for just-in-time learning Not right for on-the-job resources Doesn’t fit all learning cultures
- But we should also be asking ourselves questions about this. Green – yes Red - no
- Let’s look at an example
- Translates into: Grab attention Increase engagement See the results in both learner feedback and store performance
- So we created a game. Learners choose an avatar, roll a die to progress around the board and unlock mini-games to complete. Through the games, they earn gems and stars, which they can later bet to try and increase the amount they win.
- Don’t forget learning principles
- Translates into: Attention Engagement Results
- So we created this…
- Raise green for ‘I’m a fan’ Raise red for ‘I’m unsure’