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Cybersafety Talk

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Parent Awareness Evening - Interactive workshop for parents to keep their children safe whilst using the Internet.
Monday 22 March 2010 4 7 part Library conference room -William Clark College, Morris Grove


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  • 1. Social Networks, Digital Breadcrumbs & Privacy GreatMystery14   soody   www.facebook.com/sureshsood   ssood   Hero5!          twi7er.com/soody   www.bravenewtalent.com/talent/suresh_sood              www.linkedin.com/in/sureshsood   Geektoid     scuzzy55   Mangala     suresh.sood@uts.edu.au  
  • 2. Agenda   0.        Inappropriate  Content  and  Contact       1.  Online  Social  Networks  101,  “FaceBook  to  Dogster”       2.  TV  3.0  -­‐  The  Future  of  Social  Networks   3.  How  should  I  organise  my  security  seUngs?   4.  Where  does  Twi7er  Fit?   5.  Digital  Breadcrumbs   6.    Steps  to  Avoid  Social  Engineering  A7acks       7.  The  Australian  Government  Resources  for  Safety  on  the   Internet   8.  Parents  –  What  Should  We  Do?          
  • 3. Inappropriate  Content   5  
  • 4. Linguis`c  Inquiry  &  Word  Count  :  “junk  words”  in  content     h7p://www.liwc.net/liwcresearch07.php   Cogni`ve  complexity  =  zexcl  +  ztentat  +  znegate  +  zdiscrep    zincl   Depression  =  zI  +  zphyscal  +  znegemo  –  zposemo   Liar  =  –  zself  –  zother  –  zexcl  +  znegemo  or     Honesty  =  zself  +  zother  +  zexcl  -­‐  znegemo  -­‐    zmo`on   Female  =  zself  –  zsixltr  +z  other  +  znegate  –  zar`cle  –  zpreps  +  zcertain  +  zsocial  +  zpresent  –  zspace  –  zoccup  +  zhome  –  zmoney   Aging  =  zposemo  –  zI  +  zsixltr  +  zcogmech  +  zexcl  +  zfuture  –  zpast  –  z`me   Presiden`al  =  zsixltr  –  zwps  –  zunique  –  zpronoun  –  zself  –  zyou  –  zother  –  znegate  +  zar`cle  +  zprep   Slatcher,  R.B.,  Chung,  C.K.,  Pennebaker,  J.W.,  &  Stone,  L.D.  (2007),  Winning  words:  Individual  differences  in  linguis`c  style  among  U.S.   presiden`al  and  vice  presiden`al  candidates,  Journal  of  Research  in  Personality,  41,  63-­‐75.     6  
  • 5. Lurking  A  Fact  of  Life  Online     0.1   0.003   0   5   0.2   1   95   99.8   99  
  • 6. h7p://namechk.com/  
  • 7. Social  Media     •  Blog   –  reflect,  read,  write  and  comment  e.g.  WordPress,  LiveJournal,     •  Microblogging   –  brief  notes,  messages,  comments  e.g.  Twi7er,  Tumblr   •  Social  Network   –  connect,  communicate,  and  sharee.g.  Facebook,  Ning,  MySpace,  etc   •  Generate  content     –  upload  content  to  share  with  others,  comment  or  tag  or  reuse  the   content  e.g.  YouTube,  Vimeo,  Flickr,  Slideshare  
  • 8. Social  Networking  Sites     •  Parse  through  friends  ac`vi`es  forwards  &  reverse  as  well   as  own  social  gestures     •  Allow  users  to:   –  Create  personal  profiles  inclusive  of  loca`on  informa`on     –  Write  status  updates  (pos`ngs  to  friends)  c.f.  blog  entries   –  Friends  specify  updates  they  like     –  Post  photographs,  videos,  and  audio  clips   –  Send  and  receive  private  messages     –  Link  to  the  pages  of  friends  
  • 9. TV  3.0   Livesta`on   All  your  channels  in  one  place   Surf  and  email  while  you  watch   Instant,  live  chat  with  others  watching  Livesta`on   Desktop  alerts  bring  you  breaking  news  and   Livesta`on  updates     Share  with  friends.   Boxee  makes  it  easy  for  friends  to  share  their  favorite   movies,  TV  Shows,  and  songs  with  each  other,  on  Boxee  or   on  social  networks  like  Facebook  and  Twi7er.    
  • 10. World  Map  of  Social  Networks   www.incos.it  
  • 11. Facebook  is  My  Newspaper   (Susie  Wilkening,  h7p://reachadvisors.typepad.com/   OneRiot.com:  Search   the  real`me  web  
  • 12. 16  million  people  in  the  UK  accessed  Internet  via  mobile  phones  in  December  2009.     Total  of  6.7  billion  pages  and  4.8  billion  minutes  online  during  the  month.     Top  10  sites  accounted  for  70  per  cent  of  both  total  pages  viewed  and  total  `me  spent  online  
  • 13. Australia  Leads  Average  Time  Spent  per  Person   on  Social  Media  Sites  in  December  2009  
  • 14. Facebook   •  Founded  in  2004,  primarily  catering  to  students     •  Over  400M  ac`ve  members  worldwide  with  2011  predic`ons  for    1  billion  users  (Gartner)     •  Facebook  has  communi`es,users,applica`ons  &  albums   •  Over  10  Billion    photos  in  Oct  2008  and  adds  over  3Billion  monthly   •  Australian  8.1  M  users  in  October2009    had  uploaded  80  million  pictures  and  wri7en  32  million   "wall  posts"  and  45  million  "status  updates".  (Nielsen  Online)   •  Australians  are  spending  29%  of  all  `me  browsing  the  internet  on  Facebook  alone  (Nielsen)   •  Applica`ons  run  on  Facebook  platorm   •  True  names  encouraged  but  not  guaranteed   •  Privacy  model  is  highly  granular   –  present  different  informa`on  to  different  groups  or  individual  users   •  Messaging  includes  mail,  real-­‐`me  chat,  "wall"     •  Now  used  in  private  background  checks    
  • 15. Inappropriate  Contact  with  Strangers  and  Bullies   Public  info:      Name,  Profile  Picture,  Current  City,  Gender,  Networks,        Friend  List  and  Pages.   20  
  • 16. Facebook  Tips  -­‐  Privacy   •  Friends  Lists   •  Facebook  Search  &  Google   •  Photo  Tag  Mishaps   •  Rela`onship  Changes   •  Contact  Info   •  Wall  Pos`ngs  
  • 17. TWITTER   •  Market  leader  in  "micro-­‐blogging"     •  Began  in  mid-­‐2006  as  "status  message"  service   •   Ubiquity  and  ease  of  upda`ng,  but  limited  space     •  Breaking  news,  real-­‐`me  updates:  USAir,  Iran     •  Most  mul`media  handled  by  3d  party  links     •  Simplified  privacy  model:  updates  public  or  private     •  Most  Twi7er  content  is  public     •  Private  messages  kept  un`l  user  deletes  them   •  Direct  messages  are  private;  sender  can  delete     •  Short  URLs  used  to  serve  malicious  links  and  code  
  • 18. Digital  Breadcrumbs  
  • 19. Social  Engineering  A7acks   •  Malicious  sovware  (malware)  is  installed  into  a  computer                fixed  or  mobile  −  to  collect  personal  informa`on  over  `me.   •   Computers  or  mobile  devices  are  hacked  for  personal  data.   •  Phishing       –  criminals  use  decep`ve  e-­‐mails  to  get  users  to  divulge  personal  informa`on,  includes  luring  them  to  fake  bank  and  credit-­‐ cards  websites.      “Pharming”:  using  decep`ve  e-­‐mail  messages  to  redirect  users  from  an  authen`c  website  to  a  fraudulent  one,  which   replicates  the  original  in  appearance.   –  “SMiShing”:  sending  text  messages  (“SMS”)  to  cell  phone  users  that  trick  them  into  going  to  a  website  operated  by  the   thieves.  Messages  typically  say  that  unless  users  go  to  the  website  and  cancel,  they  will  be  charged  for  services  they  never   actually  ordered.   –  “Spear-­‐phishing”:  impersona`ng  a  company  employee/employer  via  e-­‐  mail  in  order  to  steal  colleagues’  passwords/ usernames  and  gain  access  the  company’s  computer  system.  ID  thieves  misuse  vic`ms’  personal  info.    
  • 20. What  to  Do  –  Elements  of  Strategy      
  • 21. Cau`on!   “Children never put off till tomorrow what will keep them from going to bed tonight”                          (Anonymous)