SEO for Social Media By: Nataliya Yakushev & Sri Nagubandi http://www.srinagubandi.com (Sri@SriNagubandi.com) http://webmill.blogspot.com Twitter: @srinagubandi @verysocial

Agenda How Can Social Media Help Your SEO Goals? How Can SEO Can Help Your Social Media Campaigns? SEO + Social Media =

How Can Social Media Help Your SEO Goals?

How Can SEO Can Help Your Social Media Campaigns?

Social Media + SEO http://sncr.org/wp-content/uploads/2008/08/new-influencers-study.pdf

Social Media Can Generate Top Rankings Search Engines Like Social Media Sites! Social News Sites Bookmarking Blogs Community Forums Social Networking Sites Wiki Social Shopping Sites Social Search Sites

Search Engines Like Social Media Sites!

Social News Sites

Bookmarking

Blogs

Community Forums

Social Networking Sites

Wiki

Social Shopping Sites

Social Search Sites

Wiki Forum Forum Social Shopping Social News

Social News Sites Digg Reddit Mixx Google can rate Digg results above all other news sources

Digg

Reddit

Mixx

Bookmarking Delicious Furl Blinklist Folkd NetVous Simpy Backflip Mister-Wong Bibsonomy LinkaGoGo Spurl Feedmarker MyLinkVault Connectedy SpotBack MyVmarks A1 Webmarks OYAX TeDigo MyPIP SyncOne Yattle Space-Ed : No-Follow Tag , but get you rankings in natural search Do-Follow Tags , Gets you the link juice

Delicious

Furl

Blinklist

Folkd

NetVous

Simpy

Blogs Blogs that are updated regularly can rank well in Google

Blogs that are updated regularly can rank well in Google

Blogs Reasons to use the WordPress Platform: Engines loves WordPress! WordPress comes with several built in search optimization tools, including the ability to use .htaccess to create apparently static URLs called permalinks , blogrolling , and pinging . There are also a number of third party plugins and hacks which can be used for SEO. Ultimate Tagging Ability Ultimate link control (do-follow or no-follow plug-ins) You can host your own domain and control all data It’s FREE!

Reasons to use the WordPress Platform:

Engines loves WordPress!

WordPress comes with several built in search optimization tools, including the ability to use .htaccess to create apparently static URLs called permalinks , blogrolling , and pinging . There are also a number of third party plugins and hacks which can be used for SEO.

Ultimate Tagging Ability

Ultimate link control (do-follow or no-follow plug-ins)

You can host your own domain and control all data

It’s FREE!

Community Forums Engines like Social Networks and Forums for fresh content Depends on the forum engine it can get ranked very well and quick Great potential exposure to rank well for: Product Names Brand names Personal Brand

Engines like Social Networks and Forums for fresh content

Depends on the forum engine it can get ranked very well and quick

Great potential exposure to rank well for:

Product Names

Brand names

Personal Brand

Social Networking Sites: The Possibilities Twitter Wiki Corporate Blogs FaceBook Page Social Network

Optimizing Social Networking for SEO Be consistent Same Name, Same Brand, Same Logo/Icon/Picture Optimize for one-two keywords (brand name, product name, campaign name, your personal name, etc) Reserve your selected keyword on every social network Set up RSS feed or use a aggregator like ping.fm

Be consistent

Same Name, Same Brand, Same Logo/Icon/Picture

Optimize for one-two keywords (brand name, product name, campaign name, your personal name, etc)

Reserve your selected keyword on every social network

Set up RSS feed or use a aggregator like ping.fm

Optimizing Social Networking for SEO Wikis often top search results and gets quality traffic Update your Wiki often Build a community that will contribute Promote your Wiki Keep it of the highest quality

Wikis often top search results and gets quality traffic

Update your Wiki often

Build a community that will contribute

Promote your Wiki

Keep it of the highest quality

Optimizing Social Networking for SEO Social Shopping Sites Kaboodle.com Thisnext.com Polyvore.com Wists.com Wishpot.com StyleHive.com Osoyou.com Etsy.com

Kaboodle.com

Thisnext.com

Polyvore.com

Wists.com

Wishpot.com

StyleHive.com

Osoyou.com

Etsy.com

Social Shopping Sites

Social Search Sites People powered search engines are mixing social media and search Use a consistent profile name Select a niche or your area of expertise to answer questions Participate often Don’t spread yourself too thin; find the right social search site and stick with it Be prepared for negative comments/feedback and aggressive spamy competitors/posts http://mashable.com/2007/08/27/social-search/ - 40+ social search engines

People powered search engines are mixing social media and search

Use a consistent profile name

Select a niche or your area of expertise to answer questions

Participate often

Don’t spread yourself too thin; find the right social search site and stick with it

Be prepared for negative comments/feedback and aggressive spamy competitors/posts

http://mashable.com/2007/08/27/social-search/ - 40+ social search engines

What To Do Optimize Your Website for Social Media Make Sharing and Bookmarking easy and smart (buttons, widgets, links – visible call to action). Create a custom bookmark widget tailored for your niche. Offer RSS Apply SEO basics to every piece of the content on your site Optimize Title, URL and Copy for keywords Secure Links without <no follow> attribute Try to get a compelling content that will secure you natural; back-links Have fun! Be Social! Engage! Be Polite & Courteous!

Optimize Your Website for Social Media

Make Sharing and Bookmarking easy and smart (buttons, widgets, links – visible call to action). Create a custom bookmark widget tailored for your niche.

Offer RSS

Apply SEO basics to every piece of the content on your site

Optimize Title, URL and Copy for keywords

Secure Links without <no follow> attribute

Try to get a compelling content that will secure you natural; back-links

Have fun!

Be Social!

Engage!

Be Polite & Courteous!

What to Do Have fun! Be Social! Engage! Be Polite & Courteous!

Have fun!

Be Social!

Engage!

Be Polite & Courteous!