Why Seo For Social Media Nataliya Yakushev Sri Nagubandi

  • 1,742 views
Uploaded on

Lean why SEO is important for Social Media and where to go and get results.

Lean why SEO is important for Social Media and where to go and get results.

More in: Education , Technology , Design
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
1,742
On Slideshare
0
From Embeds
0
Number of Embeds
2

Actions

Shares
Downloads
60
Comments
1
Likes
6

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. SEO for Social Media By: Nataliya Yakushev & Sri Nagubandi http://www.srinagubandi.com (Sri@SriNagubandi.com) http://webmill.blogspot.com Twitter: @srinagubandi @verysocial
  • 2. Agenda
    • How Can Social Media Help Your SEO Goals?
    • How Can SEO Can Help Your Social Media Campaigns?
    SEO + Social Media =
  • 3. Social Media + SEO http://sncr.org/wp-content/uploads/2008/08/new-influencers-study.pdf
  • 4. Social Media Can Generate Top Rankings
    • Search Engines Like Social Media Sites!
      • Social News Sites
      • Bookmarking
      • Blogs
      • Community Forums
      • Social Networking Sites
      • Wiki
      • Social Shopping Sites
      • Social Search Sites
  • 5. Wiki Forum Forum Social Shopping Social News
  • 6. Social News Sites
    • Digg
    • Reddit
    • Mixx
    Google can rate Digg results above all other news sources
  • 7. Bookmarking
    • Delicious
    • Furl
    • Blinklist
    • Folkd
    • NetVous
    • Simpy
    Backflip Mister-Wong Bibsonomy LinkaGoGo Spurl Feedmarker MyLinkVault Connectedy SpotBack MyVmarks A1 Webmarks OYAX TeDigo MyPIP SyncOne Yattle Space-Ed : No-Follow Tag , but get you rankings in natural search Do-Follow Tags , Gets you the link juice
  • 8. Blogs
    • Blogs that are updated regularly can rank well in Google
  • 9. Blogs
    • Reasons to use the WordPress Platform:
    • Engines loves WordPress!
    • WordPress comes with several built in search optimization tools, including the ability to use .htaccess to create apparently static URLs called permalinks , blogrolling , and pinging . There are also a number of third party plugins and hacks which can be used for SEO.
    • Ultimate Tagging Ability
    • Ultimate link control (do-follow or no-follow plug-ins)
    • You can host your own domain and control all data
    • It’s FREE!
  • 10. Community Forums
    • Engines like Social Networks and Forums for fresh content
    • Depends on the forum engine it can get ranked very well and quick
    • Great potential exposure to rank well for:
        • Product Names
        • Brand names
        • Personal Brand
  • 11. Social Networking Sites: The Possibilities Twitter Wiki Corporate Blogs FaceBook Page Social Network
  • 12. Optimizing Social Networking for SEO
    • Be consistent
      • Same Name, Same Brand, Same Logo/Icon/Picture
    • Optimize for one-two keywords (brand name, product name, campaign name, your personal name, etc)
    • Reserve your selected keyword on every social network
    • Set up RSS feed or use a aggregator like ping.fm
  • 13. Optimizing Social Networking for SEO
    • Wikis often top search results and gets quality traffic
    • Update your Wiki often
    • Build a community that will contribute
    • Promote your Wiki
    • Keep it of the highest quality
  • 14. Optimizing Social Networking for SEO Social Shopping Sites
    • Kaboodle.com
    • Thisnext.com
    • Polyvore.com
    • Wists.com
    • Wishpot.com
    • StyleHive.com
    • Osoyou.com
    • Etsy.com
  • 15. Social Shopping Sites
  • 16. Social Search Sites
    • People powered search engines are mixing social media and search
    • Use a consistent profile name
    • Select a niche or your area of expertise to answer questions
    • Participate often
    • Don’t spread yourself too thin; find the right social search site and stick with it
    • Be prepared for negative comments/feedback and aggressive spamy competitors/posts
    • http://mashable.com/2007/08/27/social-search/ - 40+ social search engines
  • 17. What To Do
    • Optimize Your Website for Social Media
    • Make Sharing and Bookmarking easy and smart (buttons, widgets, links – visible call to action). Create a custom bookmark widget tailored for your niche.
    • Offer RSS
    • Apply SEO basics to every piece of the content on your site
    • Optimize Title, URL and Copy for keywords
    • Secure Links without <no follow> attribute
    • Try to get a compelling content that will secure you natural; back-links
    • Have fun!
    • Be Social!
    • Engage!
    • Be Polite & Courteous!
  • 18. What to Do
    • Have fun!
    • Be Social!
    • Engage!
    • Be Polite & Courteous!
  • 19.