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Why Seo For Social Media Nataliya Yakushev Sri Nagubandi
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Why Seo For Social Media Nataliya Yakushev Sri Nagubandi

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Lean why SEO is important for Social Media and where to go and get results.

Lean why SEO is important for Social Media and where to go and get results.

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  • 1. SEO for Social Media By: Nataliya Yakushev & Sri Nagubandi http://www.srinagubandi.com (Sri@SriNagubandi.com) http://webmill.blogspot.com Twitter: @srinagubandi @verysocial
  • 2. Agenda
    • How Can Social Media Help Your SEO Goals?
    • How Can SEO Can Help Your Social Media Campaigns?
    SEO + Social Media =
  • 3. Social Media + SEO http://sncr.org/wp-content/uploads/2008/08/new-influencers-study.pdf
  • 4. Social Media Can Generate Top Rankings
    • Search Engines Like Social Media Sites!
      • Social News Sites
      • Bookmarking
      • Blogs
      • Community Forums
      • Social Networking Sites
      • Wiki
      • Social Shopping Sites
      • Social Search Sites
  • 5. Wiki Forum Forum Social Shopping Social News
  • 6. Social News Sites
    • Digg
    • Reddit
    • Mixx
    Google can rate Digg results above all other news sources
  • 7. Bookmarking
    • Delicious
    • Furl
    • Blinklist
    • Folkd
    • NetVous
    • Simpy
    Backflip Mister-Wong Bibsonomy LinkaGoGo Spurl Feedmarker MyLinkVault Connectedy SpotBack MyVmarks A1 Webmarks OYAX TeDigo MyPIP SyncOne Yattle Space-Ed : No-Follow Tag , but get you rankings in natural search Do-Follow Tags , Gets you the link juice
  • 8. Blogs
    • Blogs that are updated regularly can rank well in Google
  • 9. Blogs
    • Reasons to use the WordPress Platform:
    • Engines loves WordPress!
    • WordPress comes with several built in search optimization tools, including the ability to use .htaccess to create apparently static URLs called permalinks , blogrolling , and pinging . There are also a number of third party plugins and hacks which can be used for SEO.
    • Ultimate Tagging Ability
    • Ultimate link control (do-follow or no-follow plug-ins)
    • You can host your own domain and control all data
    • It’s FREE!
  • 10. Community Forums
    • Engines like Social Networks and Forums for fresh content
    • Depends on the forum engine it can get ranked very well and quick
    • Great potential exposure to rank well for:
        • Product Names
        • Brand names
        • Personal Brand
  • 11. Social Networking Sites: The Possibilities Twitter Wiki Corporate Blogs FaceBook Page Social Network
  • 12. Optimizing Social Networking for SEO
    • Be consistent
      • Same Name, Same Brand, Same Logo/Icon/Picture
    • Optimize for one-two keywords (brand name, product name, campaign name, your personal name, etc)
    • Reserve your selected keyword on every social network
    • Set up RSS feed or use a aggregator like ping.fm
  • 13. Optimizing Social Networking for SEO
    • Wikis often top search results and gets quality traffic
    • Update your Wiki often
    • Build a community that will contribute
    • Promote your Wiki
    • Keep it of the highest quality
  • 14. Optimizing Social Networking for SEO Social Shopping Sites
    • Kaboodle.com
    • Thisnext.com
    • Polyvore.com
    • Wists.com
    • Wishpot.com
    • StyleHive.com
    • Osoyou.com
    • Etsy.com
  • 15. Social Shopping Sites
  • 16. Social Search Sites
    • People powered search engines are mixing social media and search
    • Use a consistent profile name
    • Select a niche or your area of expertise to answer questions
    • Participate often
    • Don’t spread yourself too thin; find the right social search site and stick with it
    • Be prepared for negative comments/feedback and aggressive spamy competitors/posts
    • http://mashable.com/2007/08/27/social-search/ - 40+ social search engines
  • 17. What To Do
    • Optimize Your Website for Social Media
    • Make Sharing and Bookmarking easy and smart (buttons, widgets, links – visible call to action). Create a custom bookmark widget tailored for your niche.
    • Offer RSS
    • Apply SEO basics to every piece of the content on your site
    • Optimize Title, URL and Copy for keywords
    • Secure Links without <no follow> attribute
    • Try to get a compelling content that will secure you natural; back-links
    • Have fun!
    • Be Social!
    • Engage!
    • Be Polite & Courteous!
  • 18. What to Do
    • Have fun!
    • Be Social!
    • Engage!
    • Be Polite & Courteous!
  • 19.