Holistics marketing2

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Holistics marketing2

  1. 1. HOLISTIC MARKETING Presented by K.Kiruthiga II- MBA
  2. 2. INTRODUCTION Marketing is a term that refers to the approach made by individuals or organizations to promote their products and/or services to their respective targets.
  3. 3. TOPICS COVERED •Definition of holistic marketing •Evolution of holistic marketing •Components of holistic marketing •Benefits of holistic marketing
  4. 4. DEFINITION In the words of Kotler, “The Holistic Marketing Concept is based on the development, design and implementation of marketing programs, processes and activities that recognizes their breadth and inter-dependencies”
  5. 5. EVOLUTION OF HOLISTIC MARKETING •Technology and marketing •Being different •Holistic marketing
  6. 6. COMPONENTS OF HOLISTIC MARKETING RELATIONSHIP MARKETING INTERNAL MARKETING INTEGRATED MARKETING SOCIETAL MARKETING Holistic Marketing
  7. 7. •RELATIONSHIP MARKETING - customer retention and satisfaction rather than a dominant focus on sales transactions. •INTERNAL MARKETING - functional process aligns, motivates, and empowers employees to deliver a satisfying customer experience. •INTEGRATED MARKETING - an approach to brand communications, reinforces the brand’s core message. •SOCIETAL MARKETING - corporate social responsibility
  8. 8. FOUR ELEMENTS OF SOCIETAL MARKETING a) The Community b) Ethics c) Environment d) The Legal Perspective
  9. 9. BENEFITS OF HOLISTIC MARKETING •Better customer satisfaction •Attracting new business •Differentiating from competitors •Growing awareness of business •Creating the right environment for success
  10. 10. CONCLUSION By practicing the holistic marketing approach the organizations can realize “it should make what it can sell, instead of trying to sell what it has made”
  11. 11. THANK YOU

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