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SPHomeRun.com
Courtesy of
http://www. ITMarketingGuide.com
“Brian Halligan Shares
7 Remarkable Nuggets
in INBOUND 2014 Keynote”
SPHomeRun.com
Halligan Talked
About Why Success
With Inbound
Marketing
Sponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
is a Function of the
Width of Your Brain,
Not the Width of
Your Wallet
Sponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
And Halligan
Recommended That
You Use Content to
Build a Moat Around
Your Business
Sponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
But There Were
2 Things About That
Webinar, at Least
on Reviewing the
Notes 4 Years Later:
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
1. Differentiated
But Not
Remarkable
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
2. Bizarre Date
Coincidence
for Me
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
Brian Halligan
Presents a Webinar
That Mentions
Remarkable
Four Times
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
1. Write Very
Remarkable,
Interesting Stuff
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
2. Blogs Need
to Be Snarky,
Remarkable, and
Very Specific
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
3. Remarkable
Content Gets
Shared More
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
3. Create a Ton of
Remarkable
Content Because
You Want Other
People Online
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
3. …to Remark
About Your
Content
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
What Remarkable
Nuggets Did
Hubspot’s
Co-founder and CEO
Have to Share?
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
(1) Use Inbound
Marketing to
Take Down the
800 Pound Gorilla
in Your Market
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
(2) Accept that
Prospects Today
Have All the Power
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
(3) Forget What
You Know About
the Challenges
of Using CRM
Software
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
(4) Change Sales
by Addressing the
Sales Perspective,
Sales People, and
the Sales Platform
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
(5) Change Sales by
Turning Information
Asymmetry into
Information Parity
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
(6) Aim to Help
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
(7) Admit That
CRM Systems
Today Don’t Help
with Prospecting
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
What Did You Find
Most Remarkable
About Brian
Halligan’s INBOUND
2014 Keynote?
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
Was it One of the
Nuggets Above?
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
Or Perhaps It Was
His Dramatic Entry
With Hubspot
Co-founder & CTO
Dharmesh Shah --
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
Rising Up onto the
Stage in Hubspot
Orange-colored
British-style
Payphone Booths?
Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com
Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
Let Us Know Your Thoughts
in the Comments Box
Below
Sponsored by ITMarketingGuide.com
SPHomeRun.com
IT Channel Inbound Marketing
Planning Guide
Download This Free Guide Now at
http://www.ITMarketingGuide.com
Recommended Reading:
Copyright © SP Home Run Inc. All worldwide rights reserved.
SP Home Run is a registered trademark of SP Home Run Inc.

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Brian Halligan Shares 7 Remarkable Nuggets in INBOUND 2014 Keynote (SlideShare)

  • 1. SPHomeRun.com Courtesy of http://www. ITMarketingGuide.com “Brian Halligan Shares 7 Remarkable Nuggets in INBOUND 2014 Keynote”
  • 2. SPHomeRun.com Halligan Talked About Why Success With Inbound Marketing Sponsored by ITMarketingGuide.com Joshua Feinberg Co-Founder and Chief Inbound Marketing Officer SP Home Run Inc.
  • 3. SPHomeRun.com is a Function of the Width of Your Brain, Not the Width of Your Wallet Sponsored by ITMarketingGuide.com Joshua Feinberg Co-Founder and Chief Inbound Marketing Officer SP Home Run Inc.
  • 4. SPHomeRun.com And Halligan Recommended That You Use Content to Build a Moat Around Your Business Sponsored by ITMarketingGuide.com Joshua Feinberg Co-Founder and Chief Inbound Marketing Officer SP Home Run Inc.
  • 5. SPHomeRun.com But There Were 2 Things About That Webinar, at Least on Reviewing the Notes 4 Years Later: Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com Joshua Feinberg Co-Founder and Chief Inbound Marketing Officer SP Home Run Inc.
  • 6. SPHomeRun.com 1. Differentiated But Not Remarkable Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com Joshua Feinberg Co-Founder and Chief Inbound Marketing Officer SP Home Run Inc.
  • 7. SPHomeRun.com 2. Bizarre Date Coincidence for Me Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com Joshua Feinberg Co-Founder and Chief Inbound Marketing Officer SP Home Run Inc.
  • 8. SPHomeRun.com Brian Halligan Presents a Webinar That Mentions Remarkable Four Times Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com Joshua Feinberg Co-Founder and Chief Inbound Marketing Officer SP Home Run Inc.
  • 9. SPHomeRun.com 1. Write Very Remarkable, Interesting Stuff Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com Joshua Feinberg Co-Founder and Chief Inbound Marketing Officer SP Home Run Inc.
  • 10. SPHomeRun.com 2. Blogs Need to Be Snarky, Remarkable, and Very Specific Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com Joshua Feinberg Co-Founder and Chief Inbound Marketing Officer SP Home Run Inc.
  • 11. SPHomeRun.com 3. Remarkable Content Gets Shared More Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com Joshua Feinberg Co-Founder and Chief Inbound Marketing Officer SP Home Run Inc.
  • 12. SPHomeRun.com 3. Create a Ton of Remarkable Content Because You Want Other People Online Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com Joshua Feinberg Co-Founder and Chief Inbound Marketing Officer SP Home Run Inc.
  • 13. SPHomeRun.com 3. …to Remark About Your Content Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com Joshua Feinberg Co-Founder and Chief Inbound Marketing Officer SP Home Run Inc.
  • 14. SPHomeRun.com What Remarkable Nuggets Did Hubspot’s Co-founder and CEO Have to Share? Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com Joshua Feinberg Co-Founder and Chief Inbound Marketing Officer SP Home Run Inc.
  • 15. SPHomeRun.com (1) Use Inbound Marketing to Take Down the 800 Pound Gorilla in Your Market Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com Joshua Feinberg Co-Founder and Chief Inbound Marketing Officer SP Home Run Inc.
  • 16. SPHomeRun.com (2) Accept that Prospects Today Have All the Power Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com Joshua Feinberg Co-Founder and Chief Inbound Marketing Officer SP Home Run Inc.
  • 17. SPHomeRun.com (3) Forget What You Know About the Challenges of Using CRM Software Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com Joshua Feinberg Co-Founder and Chief Inbound Marketing Officer SP Home Run Inc.
  • 18. SPHomeRun.com (4) Change Sales by Addressing the Sales Perspective, Sales People, and the Sales Platform Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com Joshua Feinberg Co-Founder and Chief Inbound Marketing Officer SP Home Run Inc.
  • 19. SPHomeRun.com (5) Change Sales by Turning Information Asymmetry into Information Parity Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com Joshua Feinberg Co-Founder and Chief Inbound Marketing Officer SP Home Run Inc.
  • 20. SPHomeRun.com (6) Aim to Help Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com Joshua Feinberg Co-Founder and Chief Inbound Marketing Officer SP Home Run Inc.
  • 21. SPHomeRun.com (7) Admit That CRM Systems Today Don’t Help with Prospecting Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com Joshua Feinberg Co-Founder and Chief Inbound Marketing Officer SP Home Run Inc.
  • 22. SPHomeRun.com What Did You Find Most Remarkable About Brian Halligan’s INBOUND 2014 Keynote? Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com Joshua Feinberg Co-Founder and Chief Inbound Marketing Officer SP Home Run Inc.
  • 23. SPHomeRun.com Was it One of the Nuggets Above? Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com Joshua Feinberg Co-Founder and Chief Inbound Marketing Officer SP Home Run Inc.
  • 24. SPHomeRun.com Or Perhaps It Was His Dramatic Entry With Hubspot Co-founder & CTO Dharmesh Shah -- Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com Joshua Feinberg Co-Founder and Chief Inbound Marketing Officer SP Home Run Inc.
  • 25. SPHomeRun.com Rising Up onto the Stage in Hubspot Orange-colored British-style Payphone Booths? Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com Joshua Feinberg Co-Founder and Chief Inbound Marketing Officer SP Home Run Inc.
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