Power to the Pews: Guerrilla Church Marketing
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Kevin Hendricks, managing editor of ChurchMarketingSucks.com and editorial director for the Center for Church Communication, presented this deck at Social Media Shepherds in June 2012, discussing practical ways people in the pews can do church marketing.
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Power to the Pews: Guerrilla Church Marketing
- 1. Power to the Pews Guerrilla Church Marketing http://cmsucks.us/g8
- 2. Parishioners, Rise Up Why do guerrilla church marketing? • You like your church, right? Talk about it. • Participants vs. Customers • Great Commission
- 3. Ground Rules: • Don't undermine your church. • Ask forgiveness, not permission. • Do something. • If you're embarrassed, fix it. • Supplement or fill the gap.
- 4. So what does this actually look like?
- 5. Create Content • Blog/tweet the service • #lovemychurch hashtag • Share photos • Shoot video • Create a documentary • What’s your story • Devotional content
- 6. Invitation: We are the 98% • Make the invite easy. • Use social media. • Figure out why you’re not inviting people & change it. • Your church can help: Good website, active on social media, invite cards, visitor friendly.
- 7. Spread the Word • Flyers • Yard signs • Bumper stickers • Door hangers • Facebook • Online local listings • Link to your church • Create pages
- 8. Internal Marketing • Being friendly. • Coffee hour. • Name tags. • Invite people. • Make connections.
- 9. Need more examples? Look at teens. The best way to reach teens is other teens.
- 10. Need more reasons why? We're walking billboards. Let's live what we preach.
- 11. ChurchMarketingSucks.com Power to the Pews: http://cmsucks.us/g8 @cmsucks Personal: KevinDHendricks.com MonkeyOuttaNowhere.com @kevinhendricks
Editor's Notes
- Intro: Talk about how we usually talk to the staff. But that's missing a massive group that can help your church communicate better.
- Church is not a spectator sport. The local church is uniquely equipped to fulfill the whole of the great commission.
- Your pastor/staff/deacon board is not the enemy, lame communication is. Red tape shouldn't hinder the gospel. Lack of progress will kill anything, so make progress. If you don't want to do any of this because you're embarrassed of your church, fix it.
- We’re all content creators. You already blog, tweet, instagram--just do it about your church. Be intentional about creating content centered around your church.
- 2% of churchgoers invite someone to church. 82% of people are ‘somewhat likely to go’
- Remember to follow the rules, ask for permission and don’t be obnoxious.
- There’s a lot you can do to promote your church within your church.