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The History of F-commerce: How Facebook is changing online retail
 

The History of F-commerce: How Facebook is changing online retail

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On this, the two year anniversary of the first ever transaction on Facebook – a bouquet of flowers – we put together an infographic on the origins of f-commerce and where it's headed.

On this, the two year anniversary of the first ever transaction on Facebook – a bouquet of flowers – we put together an infographic on the origins of f-commerce and where it's headed.

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  • Curious how to make an Infographic, or just want some tips on data-driven reporting that will attract attention to your organization’s blog or newsletter? You might consider joining us for our Think Like an Editor one-day workshop where we explain how to unlock some of the data and institutional knowledge of your organization to create compelling editorial.

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    The History of F-commerce: How Facebook is changing online retail The History of F-commerce: How Facebook is changing online retail Presentation Transcript

    • The History of
      Commerce
      F-Commerce:
      The use of Facebook as a platform for facilitating and executing transactions
    • Early days…
    • 2007…
    • 2008 & 2009…
    • 2010…
    • 2011…
      OREO received 10,000 answers when it asked its fans: “What’s your favorite part of an Oreo: the cookie or the creme?”
    • 2011 cont’…
    • F-Commerce by the Numbers:
      40.485.186
      57%
      The most Liked Facebook shop? That would belong to Lady Gaga. There, she sells merchandise from CDs to Fame Monster USBs
      After adding Like button, American Eagle sees order value increase this much (Spring, ’11)
      10k
      56%
      Percent of FB users that have clicked through to a retailer’s website because of a FB post
      The average number of websites integrating with FB every day since Social Plug-Ins were launched
      10k
      30%
      Number of Gap Jeans given away through FB Places Check-In Deal (Nov ‘10)
      FB’s cut of sales from any person or company that sells something using FB Credits
      $34
      40x
      Price spent on FB‘s first retail transaction; flowers from 1-800-Flowers (July ‘09)
      Increase in referral traffic from FB for Levi’s e-commerce site after implementing the Like button in April '10
      67%
      Percent of shoppers that spend more online after receiving recommendations from their online community of friends
    • Retailers’ Readiness F-Commerce Transactional Capabilities:
    • Customers’ Willingness
      UK Users Asked About FB Shopping Habits:
    • E-Commerce Influencers:
    • Predicted Social Commerce Growth(Billions of $):
      What % of this growth will be attributed to F-Commerce? ...
    • This presentation was originally published on Socialmediainfluence.com as an Infographic titled
      "The History of F-commerce”
      http://socialmediainfluence.com/2011/07/14/infographic-the-history-of-f-commerce/
      Researched and designed by Sonia Malpeso
      Sources
      Facebook
      Havas Media Social
      EMarketer
      Channel Intelligence
      Goldman Sachs
      Booz&Co.
      Internetretailer.com
      SYGYZA Group
      SMI Research
      Photo Credits
      Zuckerberg via World Economic Forum
      Lady Gaga via Stephen Carlile
    • Social Media Influence provides insight and intelligence for companies
      on the ways social media is reshaping business.
      It comprises:
      -Online Intelligence Site
      • Training
      • The Social Media Influence conference
      • SMI Special Reports
      Contacts:
      Editorial: editor@socialmediainfluence.com
      Sponsorship: mark@socialmediainfluence.com
      Training: matthew@socialmediainfluence.com
      Intelligence in Social Media
      Socialmediainfluence.com
      Follow us at: @socialinfluence