The History of F-commerce: How Facebook is changing online retail
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The History of F-commerce: How Facebook is changing online retail

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On this, the two year anniversary of the first ever transaction on Facebook – a bouquet of flowers – we put together an infographic on the origins of f-commerce and where it's headed.

On this, the two year anniversary of the first ever transaction on Facebook – a bouquet of flowers – we put together an infographic on the origins of f-commerce and where it's headed.

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  • Curious how to make an Infographic, or just want some tips on data-driven reporting that will attract attention to your organization’s blog or newsletter? You might consider joining us for our Think Like an Editor one-day workshop where we explain how to unlock some of the data and institutional knowledge of your organization to create compelling editorial.

    For more information, check out:
    http://socialmediainfluence.com/training/consulting/creating-content/

    And, if you’re based in Italy, we will be bringing the workshop to Rome starting Oct. 14: http://bit.ly/qbj6uF
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The History of F-commerce: How Facebook is changing online retail The History of F-commerce: How Facebook is changing online retail Presentation Transcript

  • The History of
    Commerce
    F-Commerce:
    The use of Facebook as a platform for facilitating and executing transactions
  • Early days…
  • 2007…
  • 2008 & 2009…
  • 2010…
  • 2011…
    OREO received 10,000 answers when it asked its fans: “What’s your favorite part of an Oreo: the cookie or the creme?”
  • 2011 cont’…
  • F-Commerce by the Numbers:
    40.485.186
    57%
    The most Liked Facebook shop? That would belong to Lady Gaga. There, she sells merchandise from CDs to Fame Monster USBs
    After adding Like button, American Eagle sees order value increase this much (Spring, ’11)
    10k
    56%
    Percent of FB users that have clicked through to a retailer’s website because of a FB post
    The average number of websites integrating with FB every day since Social Plug-Ins were launched
    10k
    30%
    Number of Gap Jeans given away through FB Places Check-In Deal (Nov ‘10)
    FB’s cut of sales from any person or company that sells something using FB Credits
    $34
    40x
    Price spent on FB‘s first retail transaction; flowers from 1-800-Flowers (July ‘09)
    Increase in referral traffic from FB for Levi’s e-commerce site after implementing the Like button in April '10
    67%
    Percent of shoppers that spend more online after receiving recommendations from their online community of friends
  • Retailers’ Readiness F-Commerce Transactional Capabilities:
  • Customers’ Willingness
    UK Users Asked About FB Shopping Habits:
  • E-Commerce Influencers:
  • Predicted Social Commerce Growth(Billions of $):
    What % of this growth will be attributed to F-Commerce? ...
  • This presentation was originally published on Socialmediainfluence.com as an Infographic titled
    "The History of F-commerce”
    http://socialmediainfluence.com/2011/07/14/infographic-the-history-of-f-commerce/
    Researched and designed by Sonia Malpeso
    Sources
    Facebook
    Havas Media Social
    EMarketer
    Channel Intelligence
    Goldman Sachs
    Booz&Co.
    Internetretailer.com
    SYGYZA Group
    SMI Research
    Photo Credits
    Zuckerberg via World Economic Forum
    Lady Gaga via Stephen Carlile
  • Social Media Influence provides insight and intelligence for companies
    on the ways social media is reshaping business.
    It comprises:
    -Online Intelligence Site
    • Training
    • The Social Media Influence conference
    • SMI Special Reports
    Contacts:
    Editorial: editor@socialmediainfluence.com
    Sponsorship: mark@socialmediainfluence.com
    Training: matthew@socialmediainfluence.com
    Intelligence in Social Media
    Socialmediainfluence.com
    Follow us at: @socialinfluence