Presentation 20092609

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20092609 Lee Min-Ji Success Factors of Presentation

1. Introduce 2. The First factor 3. The Second factor 4. The Last factor 5. etc Contents

[object Object],[object Object],Introduce Do you know “ The social Network ”?

[object Object],[object Object],Introduce

What has made Facebook stand out from the pack of Social Networking Services?

[object Object],[object Object],The F irst factor

[object Object],[object Object],The F irst factor Computer Smart phone

[object Object],The S econd factor

[object Object],[object Object],[object Object],[object Object],The S econd factor

[object Object],The T hird factor

[object Object],The T hird factor

[object Object],[object Object],The L ast factor

[object Object],[object Object],[object Object],The L ast factor

[object Object],[object Object],Etc

THANK YOU

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Chapter 11 Learning Objectives 1. Be familiar with Facebook’s origins, rapid rise, and rocky first-year performance as a public company. 2. Understand how Facebook’s rapid rise has impacted the firm’s ability to raise venture funding and its founder’s ability to maintain a controlling interest in the firm. It’s hard not to be awed by what Mark Zuckerberg has created. An effort launched from his college dorm is now a species-level phenomenon. Even after deleting a jaw-dropping two billion fake accounts, roughly one in every five people on the planet has a Facebook account—an amazing track record given that Facebook is technically banned in China (taking about 20 percent of the world population off the table). Want to connect to customers? Facebook is increasingly the place to be. The firm’s daily traffic is three times larger than the viewership of the Super Bowl. Facebook accounts for the largest share of the most popular activity (social networking) on the most widely used computing devices (smartphones). The firm’s growing arsenal of apps accounts for 30 percent of US mobile Internet use. And even after two brutal years of bad press following controversies over fake news and abuse of user data, as of this writing it is the fifth most valuable public company on Earth. Outside the US, global growth is on a tear, with over 85 percent of Facebook users coming from abroad, and Zuckerberg, through his philanthropic effort Internet.org, is determined to put the entire planet online. Figure 11.1 Largest Firms by Market Cap (in billions of $USD) Facebook is among the most valuable firms on the planet. Source: Public data, Aug. 30, 2019. The Rise of Facebook and Growing Concerns Facebook founder Mark Zuckerberg looked like a social media pioneer from the start. Consider this: During the weeks he spent working on Facebook as a Harvard sophomore, he didn’t have time to study for a course he was taking, “Art in the Time of Augustus,” so he built a website containing all of the artwork in class and pinged his classmates to contribute to a communal study guide. Within hours, the wisdom of crowds produced a sort of custom CliffsNotes for the course, and after reviewing the Web-based crib sheet, he aced the test. Turns out he didn’t need to take that exam, anyway. Zuck (that’s what the cool kids call him) dropped out of Harvard later that year. By the age of twenty-three, Mark Zuckerberg had graced the cover of Newsweek, been profiled on 60 Minutes, and was discussed in the tech world with a reverence previously reserved only for the late Steve Jobs and the Google guys, Sergey Brin and Larry Page. Zuckerberg went on to be named Time’s “Person of the Year,” and The Social Network, a (mostly fictionalized) account of Facebook’s founding, was a box-office smash, nominated for a Best Picture Academy Award. Facebook’s controversial 2012 public offering valued the firm at over $100 billion, and the $16 billion raised in the offering made it (at the time) the ...

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Facebook: It’s About the Money Source: Laudon, KC & Laudon, JP 2014, Management Information Systems: Managing the Digital Firm, 13 th Edn, Pearson Education Limited, England Over the course of less than a decade, Facebook has morphed from a small, niche networking site for mostly Ivy League college students into a publicly traded company estimated to be worth at least $50 billion. Facebook boasts that it is free to join and always will be, so where’s the money coming from to service 1 billion subscribers? Just like its fellow tech titan and rival Google, Facebook’s revenue comes almost entirely from advertising. Facebook does not have a diverse array of hot new gadgets, a countrywide network of brick and mortar retail outlets, or a full inventory of software for sale; instead, it has your personal information and the information of hundreds of millions of others with Facebook accounts. Advertisers have long understood the value of Facebook’s unprecedented trove of personal information. They can serve ads using highly specific details, like relationship status, location, employment status, favourite books, movies or TV shows and a host of other categories. For example, an Atlanta woman who posts that she has become engaged might be offered an ad for a wedding photographer on her Facebook page. When advertisements are served to finely targeted subsets of users, the response is much more successful than traditional types of advertising. A growing number of companies both big and small have taken notice: in 2011, Facebook made $3.2 billion in advertising revenue, which constituted 85% of its total revenue. The rest comes from the sale of virtual goods and services, principally Zynga games. That was good news for Facebook, which launched its IPO (Initial Public Stock Offering) in May 2012 and is expected to continue to increase its revenue in coming years. But is it good news for you, the Facebook user? More than ever, companies like Facebook and Google, which made approximately $36.5 billion in advertising revenue in 2011, are using your online activity to develop a frighteningly accurate picture of your life. Facebook’s goal is to serve advertisements that are more relevant to you than anywhere else on the Web, but the personal information they gather about you both with and without your consent can also be used against you in other ways. Facebook has a diverse array of compelling and useful features. Facebook’s partnership with the Department of Labour helps to connect job seekers and employers; Facebook has helped families find lost pets after natural disasters, such as when tornadoes hit the Midwest in 2012; Facebook allows active duty soldiers stay in touch with their families; it gives smaller companies a chance to further their ecommerce efforts and larger companies a chance to solidify their brands; and, perhaps most obviously, Facebook allows you to more e ...

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Presentation 20092609

1. 20092609 Lee Min-Ji Success Factors of Presentation

2. 1. Introduce 2. The First factor 3. The Second factor 4. The Last factor 5. etc Contents

3.

4.

5. What has made Facebook stand out from the pack of Social Networking Services?

6.

7.

8.

9.

10.

11.

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13.

14.