SocialMatica's "Know who, where, and why before you spend one dollar in social media"
Marketing Generalities Everyone wants: Leads Loyalty WOM Relationships To Know What’s Being Said What You Need To Get There Credibility Visibility Value Context
So What’s The Problem? It’s like we’ve been dropped into the ocean and we’re asking where the water is… We’re preparing for the war that just ended
The Building Blocks Social Is Not A Thing, It’s More Like A Religion It Has Tenants & Followers, Believers and Detractors To Understand The Value You Must Understand The System
The Philosophy of Social Integrated Marketing Know The Context Understand Your Voice Social Identity Media Distribution Points Influencers Measurement Is A Must, Not A Luxury Me-Too Is The Biggest Scam Ever Invented Hope Is Not A Strategy
How To Build A Social Program Know The Value You Can Offer To The Communities (linchpin) Visibility (your focus) Credibility Context If you have context, and you understand the value then all you have to focus on is visibility – credibility comes when you’ve visibly demonstrated value in context!
Yeah, but which channels Facebook when you want to foster communication Twitter when you want to interact, or lead people to you LinkedIn when you can afford to seed thought leadership without advertising Youtube when you have the tools & the time and your message is volatile Google (SEO) when you have an understated value Google + when it makes sense to segment your audience Blogs – when understand your value to the common need
The Social Networks (Channels) Facebook – It’s The Family Picnic Twitter – It’s Texting, Only One To Many & Public LinkedIn – It’s A Water Cooler For Ideas That Affect Jobs Youtube – It’s Two Way Television, Where The Newscaster & The Audience Get A Vote Google – It’s The Bus Driver That Takes You Where You Want To Go & Brings People To You Google+ - It’s Social Media Call Screening Blogs – The Convenience Store Of Ideas, Value Dictates Revenue
Define Define Your Objectives Your Audience Your Voice Your Channels Your Influencers Your Media Distribution Points Your Social Identity What A Social Conversion Is
Align Align Know who the influencers are Know what they are talking about Know who the media distribution points How do they affect your brand/message/voice Know how well your competition is performing In what channels
Measure Measure Track your social performance Understand the value of each social network to your brand You do this by understanding the value of the networks to your customers Conversions Social campaign performance relative to your competitors The highest performing media distribution points The highest performing influencers
Analyze, Goals, Efficacy Crunch all of the data for previously un-yielded insights Set new goals based on performance, not hope Refine your approach to the point of high efficiency, using better tools and faster processes
Tactical Implementation Once You Know The Topics, Influencers & Brands that matter Picking the channel is EASY! What if I’m a novel brand and I’m creating a new trend? Next, the tools