The research paper examines the impact of marketing mix (the 4Ps of product, price, place, and promotion) on customer satisfaction. The objectives are to analyze the connection between marketing mix and customer satisfaction, and to create perceived value and a positive customer response. A survey was conducted in major hypermarkets in Malaysia to collect data on customer satisfaction with various marketing mix factors. The findings from the research were analyzed to test the hypothesis that marketing mix is a sufficient strategy for attracting customers.

1. RESEARCH PAPER
GROUP MEMBERS: SYED HAIDER ALI SHAH
SHEHERYAR AHMED
SIDRA
YUSRA
AMMAR
UMAR
AHMED
YASIR
COURSE: WRITING RESEARCH REPORT

2. INTRODUCTION
• THE IMPACT OF MARKETING MIX ON
CUSTOMER SATISFACTION

3. PROBLEM STATEMENT
• The decision problem faced by management has
been translated into our market research problem in
the form of questions that define the information that
is required to make the decision and how this
information obtained. Thus, in this paper, the decision
problem regarding the marketing mix four Ps is
translated into a research problem.

4. OBJECTIVE
• The objectives of this research are defined clearly to ensure
that the true decision problem is address. This research has
two main objectives:
• 1. To build an analytical connection between the customers
satisfaction with the international marketing mix model.
• 2. To create perceive value and generate a positive response.

5. METHODOLOGY
• Survey was conducted to collect the data through
different standardised questioners
• Population of Malaysia was targeted for the
collection of data as it was conducted in Malaysia

6. LIMITATIONS
• The marketing mix framework was particularly useful in the
early days of the marketing concept when physical products
represented a larger portion of the economy. Today, with
marketing more integrated into organizations and with a wider
variety of products and markets, some authors have attempted
to extend its usefulness by proposing a fifth P, such as
packaging, people, process, etc.

7. HYPOTHESIS
• Alternative Hypothesis will be observed and
tested by checking the collected relevant data.
H” Marketing Mix is a sufficient strategy to
attain customers.

8. RESEARCH FINDINGS
The research was conducted in four major
Hyper markets of Malaysia
• Tesco
• Mydin
• Carrefour
• Giant

10. Cont…
• MARKETING MIX FACTORS 4P’s:
• SATISFACTION

11. Cont…
• MOTIVATION

12. Cont…
Scores for all the factors of Marketing Mix:
• Descriptive analysis of product factor.

13. Cont…
• Descriptive analysis of price factor.

14. Cont…
• Descriptive analysis of Place factor.

15. Cont…
• Descriptive analysis of Promotion factor.

16. CONCLUSION