#Marketing #Marketing_research #Research In this video you will learn the easiest possible ways to understand the basic concepts of Marketing Management, Research, and Marketing research subscribe www.youtube.com/c/SuccessG Follow me at https://www.youtube.com/c/SuccessG https://www.facebook.com/vSuccessG https://www.facebook.com/ashutosh.dubey https://twitter.com/SuccessG9 https://www.instagram.com/successgashu Pictures credit- https://pixabay.com/ for royalty free images marketing management class 12,marketing management,marketing research examples,marketing research process,marketing research,what is marketing research,introduction to marketing,introduction to marketing research,introduction to marketing research in hindi,marketing research in marketing management,research in marketing,#SuccessG,in hindi,Ashutosh Dubey,management marketing,basic marketing concepts,marketing research meaning,mktg mgmt,marketing definition

1. By: Ashutosh Dubey

2.  Some people believe that marketing is same thing as
‘shopping’.
 Some other people who confuse marketing
with ‘selling’ and feel that marketing activity starts
after a product or service has been produced.
 All these descriptions may be partly correct but
marketing is a much broader concept.
WHAT IS MARKETING

3.  To move the goods and services from producers to
consumers, number of activities such as product
designing or merchandising, packaging, warehousing,
transportation, branding, selling, advertising and
pricing are required. All these activities are referred
to as marketing activities.
WHAT IS MARKETING

4.  But marketing is not merely a post-production
activity. It includes many activities that are per
formed even before goods are actually produced and
continue even after the goods have been sold. For
example, activities such as identification of customer
needs, collection of information for developing the
product, designing suitable product package and giving
it a branding are performed before commencement of
the actual production. Similarly, many follow up
activities are required for maintaining good customer
relations for procuring repeat sale.
WHAT IS MARKETING

5.  The modern marketing concept consists of an integrated
effort on the part of the marketer to identify the
consumer needs and satisfy them through
appropriately designed products and for this task use all
the marketing techniques related to product, selling,
market study, consumer behavior, product designing,
pricing etc.
 “The Marketing concept is a customer orientation
backed by integrated marketing aimed at generating
customer satisfaction as the key to satisfying
organizational goals”. – Philip Kotler
WHAT IS MARKETING

6.  It is very important to understand at the outset that
the, modern concept of marketing revolves around the
customer. Satisfaction of customer is the main aim of
marketing.
 For achieving this goal, marketing research is
undertaken.
 With the expansion of business, marketing management
becomes complex. It has to rely heavily on marketing
research for solving problems in the field of marketing.
WHAT IS MARKETING

7.  Research in common parlance refers to a search for
knowledge.
 A scientific and systematic search for pertinent
information on a specific topic.
 An art of scientific investigation.
 a careful investigation or inquiry specially through
search for new facts in any branch of knowledge.”
 “Systematized effort to gain new knowledge.” By
Redman and Mory
MEANING OF RESEARCH

8.  “The systematic gathering, recording and analysis of
data about problems relating to the marketing of goods
and services” —The American Marketing Association.
 “Marketing research is the inclusive term which
embraces all research activities carried on for the
management of marketing work, the gathering,
recording and analysing of all facts about problems
relating to the transfer and sale of goods and services
from producer to consumer.” —Harry Hapner
MEANING OF MARKETING
RESEARCH

9.  “Marketing research focuses on understanding the
customer, the company, and the competition.
 Companies must understand and respond to what
customers want from their products. However, this
relationship is always influenced by competitors.
 These relationships are at the core of marketing
research.
MARKETING RESEARCH

10.  To Provide Basis For Proper Planning.
 To reduce marketing cost.
 To find out new markets for Product.
 To Determine Proper Price Policy.
 To Study in Detail Likes and Dislikes of the Consumers.
 To Know The Market Competition:
 To Study The External Forces and Their Impact. i.e.
foreign markets, govt. policies and regulations, consumer
incomes and spending habits, new products entering in
the market.
OBJECTIVES OF MARKETING
RESEARCH