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THE PARTICIPATORY
          MUSEUM
Tuesday, February 28, 2012
                             A CONVERSATION
                             WITH NINA SIMON
Hi.
                  My name is Nina,
                  and I want to
                  change museums.
Tuesday, February 28, 2012
www.santacruzmah.org
Tuesday, February 28, 2012
Tuesday, February 28, 2012
$
Tuesday, February 28, 2012
What happens
              in that building?
                                  $
Tuesday, February 28, 2012
What happens
              in that building?
                                  $
  THIS IS TREMENDOUSLY EXCITING.
Tuesday, February 28, 2012
May 1, 2011

                              $19,111




Tuesday, February 28, 2012
May 1, 2011   February 23, 2012

                              $19,111          $307,834




Tuesday, February 28, 2012
May 1, 2011     February 23, 2012

                              $19,111            $307,834


                                           attendance up 57%
                                           new memberships up 27%
                                           $210,000 from new donors

Tuesday, February 28, 2012
VISION
     The Museum of Art & History is a thriving,
     central gathering place where local residents
     and visitors have the opportunity to
     experience art, history, ideas, and culture.

     Engaged members and visitors are
     increasingly passionate and knowledgeable
     about contemporary art and local history that
     celebrate our diverse community.

Tuesday, February 28, 2012
photo by beagleskin on Flickr
Tuesday, February 28, 2012
photo by beagleskin on Flickr
                                              as220 labs
Tuesday, February 28, 2012
TURNAROUND STRATEGY PART 1:

                 FIND OUT WHAT PEOPLE PERCEIVED AS
                 PROBLEMATIC AND CHANGE IT--FAST.




Tuesday, February 28, 2012
FIND OUT WHAT PEOPLE PERCEIVED AS
                 PROBLEMATIC AND CHANGE IT--FAST.


                                     COMFORT
Tuesday, February 28, 2012
Tuesday, February 28, 2012
Tuesday, February 28, 2012
Tuesday, February 28, 2012
FIND OUT WHAT PEOPLE PERCEIVED AS
                 PROBLEMATIC AND CHANGE IT--FAST.


                                    VISIBILITY
Tuesday, February 28, 2012
9:;.<"=>?>;:4?"-./,-8/"$!##@"#!A'#)"
  #!!!"


   +!!"


   *!!"


   )!!"


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     !"
     #,-./,##"   #',-./,##"   $+,-./,##"   #$,012,##"   $(,012,##"   #$,3.4,##"   $(,3.4,##"   +,564,##"   $%,564,##"   ),3.7,##"   $#,3.7,##"   &,-8/,##"   #*,-8/,##"




Tuesday, February 28, 2012
9:;.<"=>?>;:4?"-./,-8/"$!##@"#!A'#)"
                                                               <97=/">?@?79A@"-./B,;36"$!##C"#%D($$"
  #!!!"


   +!!"


   *!!"


   )!!"


   (!!"


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   $!!"


   #!!"


     !"
     #,-./,##"
     #,-./,##"   #',-./,##"
                 #',-./,##"   $+,-./,##"
                              $+,-./,##"   #$,0.1,##"
                                            #$,012,##"   $(,0.1,##"
                                                          $(,012,##"   +,234,##"
                                                                       #$,3.4,##" $%,234,##"
                                                                                   $(,3.4,##"   ),567,##"
                                                                                                  +,564,##"   $#,567,##"
                                                                                                                $%,564,##"   &,89:,##"
                                                                                                                               ),3.7,##" #*,89:,##"
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                                                                                                                                                                      #*,-8/,##" %!,;36,##"




Tuesday, February 28, 2012
9:;.<"=>?>;:4?"$!##@"$&A#%+"
  #!!!"


   +!!"


   *!!"


   )!!"


   (!!"


   '!!"


   &!!"


   %!!"


   $!!"


   #!!"


     !"
     #,-./,##"   #',-./,##"   $+,-./,##"   #$,012,##"   $(,012,##"   #$,3.4,##"   $(,3.4,##"   +,564,##"   $%,564,##"   ),3.7,##"   $#,3.7,##"   &,-8/,##"   #*,-8/,##"




Tuesday, February 28, 2012
Tuesday, February 28, 2012
Tuesday, February 28, 2012
Tuesday, February 28, 2012
Tuesday, February 28, 2012
Tuesday, February 28, 2012
FIND OUT WHAT PEOPLE PERCEIVED AS
                 PROBLEMATIC AND CHANGE IT--FAST.


                              PUBLIC VALUE
Tuesday, February 28, 2012
Tuesday, February 28, 2012
Tuesday, February 28, 2012
Tuesday, February 28, 2012
TURNAROUND STRATEGY PART 2:

                 FIND WAYS FOR EVERYONE TO PARTICIPATE.




Tuesday, February 28, 2012
web 2.0 is software
               that gets better the more
               people use it
                             -Tim O’Reilly, technologist and publisher




Tuesday, February 28, 2012
how can a museum
                     get better the more
                     people participate?


Tuesday, February 28, 2012
Tuesday, February 28, 2012
Tuesday, February 28, 2012
Tuesday, February 28, 2012
Tuesday, February 28, 2012
Tuesday, February 28, 2012
Tuesday, February 28, 2012
TURNAROUND STRATEGY PART 3?




Tuesday, February 28, 2012
What is the role of artistic excellence
            in this kind of museum?
Tuesday, February 28, 2012
How should we balance exhibitions and
  programs in an event-driven culture?
Tuesday, February 28, 2012
What do we lose when we make the
        museum as welcoming as possible?
Tuesday, February 28, 2012
How can we study--and influence--
the public value of cultural experience?
Tuesday, February 28, 2012
THE PARTICIPATORY
            MUSEUM
Tuesday, February 28, 2012
                             A CONVERSATION
                             WITH NINA SIMON

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Transforming the MAH through Participatory Engagement