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Time-shifted Viewing is Here to Stay
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Fewer than half of viewers plan to watch new Fall shows at regularly scheduled time
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Time-shifted Viewing is Here to Stay
1.
TIME-SHIFTED Fewer than Half
of Viewers Plan to Watch New Fall Shows at Regularly Scheduled Time POWERED BY CENTRIS MARKETING SCIENCE © 2015 ALL RIGHTS RESERVED | CENTRIS.COM Centris recently surveyed its EOVC panel to find out which of the new shows/new seasons viewers were planning to tune into. The Muppets, Quantico, and Limitless rated highest, with more than one in three planning to watch each. AHS: Hotel, Minority Report, and Blindspot form a second tier of relatively popular shows, with about three in ten planning to watch each. Note: Fewer than two out of ten respondents planned to watch the other shows measured The increasing importance of time-shifted viewing is evident in respondents’ plans to watch these new shows. Although the majority of viewers who plan to watch new shows will do so through their pay-TV service, for most shows fewer than half plan to watch it at its regularly scheduled time. VIEWINGIS HERE TO STAY 0% 5% 10% 15% 20% 25% 30% 35% 40% Scream Queens The Grinder Best Time Ever with Neil Patrick Harris Grandfathered Supergirl Heroes Reborn Blood and Oil American Horror Story: Hotel Minority Report Blindspot Limitless Quantico The Muppets Plan to Watch Shows this Season 0% 10% 20% 30% 40% 50% 60% Planned Way of Viewing New TV Shows/Seasons Among Those Planning to Watch Show Live DVR On Demand 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Planned Platform for Viewing New TV Shows/Seasons Among Those Planning to Watch Show Watch Through Pay-TV (net) Watch Online (net) Free OTT Source Paid OTT Source The data above are based on a survey of 994 EOVC Community members conducted in early September 2015. Data are weighted to reflect total US population proportions for gender, age, and ethnicity.
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