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NBC Case Study: Upfront Presentation for Fall 2015 (CMGT 574)
- 1. Reema Dutt Jia Heng Stephanie Lin Jose Sorto
- 3. Over 5000 hours ofTV Agreements with NFL Over 200 affiliates #1 in key demographic 2.9 rating average + 21% from last season #2 in total viewership ! Going forward Branded weeks Engaging content with key talent Embracing new digital strategies WHAT’STO COME
- 4. PROGRAMMING
- 5. RENEWED FALL
- 6. FALL
- 8. CANCELED
- 9. CANCELED
- 10. PICKED-UP FALL
- 11. FALL
- 12. PICKED-UP SUMMER
- 13. SUMMER
- 14. SCHEDULING
- 15. Fall 8:00:00 8:30:00 9:00:00 9:30:00 10:00:00 10:30:00 11:00:00 11:30:00 12:00:00 Mon TheVoice Aquarius Local Programming The Tonight Show with Jimmy Fallon Tues The Biggest Loser The Voice The Blacklist Local Programming The Tonight Show with Jimmy Fallon Wed Chicago P.D. Law & Order: SVU Chicago Fire Local Programming The Tonight Show with Jimmy Fallon Thur Tooken Mr. Robinson Parks & Recreation Community Parenthood Local Programming The Tonight Show with Jimmy Fallon Fri Dateline NBC Grimm Constantine Local Programming The Tonight Show with Jimmy Fallon Sat Dateline NBC Last Comic Standing (Encore) Local Programming Saturday night live (Encore) Sun Football Night in America NBC Sunday Night Football
- 16. Mid-Season 8:00:00 8:30:00 9:00:00 9:30:00 10:00:00 10:30:00 11:00:00 11:30:00 12:00:00 Mon TheVoice Aquarius Local Programming The Tonight Show with Jimmy Fallon Tues The Voice Feed Me Mission Control The Blacklist Local Programming The Tonight Show with Jimmy Fallon Wed Chicago P.D. Law & Order: SVU Chicago Fire Local Programming The Tonight Show with Jimmy Fallon Thur Tooken Mr. Robinson Parks & Recreation About a Boy Parenthood Local Programming The Tonight Show with Jimmy Fallon Fri Dateline NBC Grimm Hannibal Local Programming The Tonight Show with Jimmy Fallon Sat Dateline NBC Saturday Night Live (Encore) Local Programming Saturday night live (Encore) Sun The Slap Emerald City Celebrity Apprentice Local Programming Dateline NBC (Encore)
- 17. CHANGES Support new shows and curb the loss of cancelled shows Balance genre mix Age 8 newbies 3 sophomores Several seasoned
- 18. COMPETITION CBS main rival Thursday nights The Voice,The Blacklist, and Grimm are doing exceptionally well on their given nights NBC leading in the key demographic of 18-49 Slight lag behind CBS in terms of total viewership Engaging content, reputable talent and fresh concepts Marketing and digital strategies
- 19. MARKETING
- 20. SUMMER PUSH Announce the new fall series 8 new shows First 4 shows of the season will be promoted Second 4 shows will be promoted during the fall season Network Advertisements Print Out-of-Home Digital
- 21. Talent Monday RealityTuesday Action Wednesday ComedyThursday Sci-Fi Friday Rerun Saturday Sports Sunday / Drama Sunday REBRANDING THE WEEK
- 22. CELEBRITY APPEAL David Duchovny Mary-Louise ParkerTina Fey Amy Poehler Krysten Ritter Craig RobinsonEllie Kemper
- 23. EVENTS Golden Globes Peter Pan The Super Bowl Push in-season shows Launch new mid-season series Wonder Con Comic Con Grimm Constantine Emerald City
- 24. BUSINESS/SALES
- 25. AFFILIATES Comcast- Parent Company NBC Universal Sports Group News Group Cable Networks Studio NBC Affiliates LocalTelevision Stations DomesticTelevision Distribution
- 26. OWNERSHIP OF CONTENT Owned Third Party Co-Produced American Dream Builders Believe Community Chicago Fire The Blacklist Hollywood Game Night Chicago P.D. Crisis Dateline Hannibal Grimm Revolution Growing Up Fisher TheVoice Law & Order: SVU Parenthood Parks & Recreation About a Boy
- 27. REVENUE Shows Ad Revenue TheVoice $264,575 TheVoice (Results Show $229,176 The Blacklist $198,667 Chicago Fire $110,385 Parenthood $87,834 Grimm $82,185 Parks & Recreation $82,000 Revolution $80,000 Law & Order: SVU $63,970 Dateline $37,165
- 28. PROFITABLE SHOWS
- 30. DIGITAL
- 31. Multiple Access Points for viewers to interact with NBC and your brand.
- 32. Returning Shows on Social Media TOTALFOLLOWERS 2,800,000 5,600,000 8,400,000 11,200,000 14,000,000 TheVoice Law&Order:SVU TheBiggestLoser ParksandRecreation Community Grimm Dateline Parenthood ChicagoFire Hannibal CelebrityApprentice TheBlacklist ChicagoPD HollywoodGameNight AboutaBoy Twitter Facebook
- 33. UTILIZING SOCIAL MEDIA Launch all social media platforms for each show before premier dates Build anticipation and create awareness through engaging content
- 34. LEVERAGINGTALENT’S ONLINE PRESENCE 4.9M FOLLOWERS 50.1K FOLLOWERS Celebrity guess editors on our account
- 35. #EmeraldCity Inviting online influencers to curate their own Emerald City: Oz-themed viewing party TARGETED CAMPAIGNS
- 36. FAN ART CAMPAIGN Constantine Fan Art Gallery
- 37. BIGGER, LOUDER, MORE EVENT-LIKE TheVoice: #VoiceTailgate party Peter Pan Live! Building anticipation
- 38. SNF & SUPER BOWL LIVE STREAM AND MULTIPLATFORM COVERAGE
- 39. ORIGINAL ONLINE PROGRAMMING Saturday Night Line Heroes Reborn: Digital Series Tesla and Twain Last Single Girl ! …and more! ! These series and their advertising partners will be promoted across NBC's cable and broadcast networks
- 40. DIGITALTELEVISION Make NBC content easily accessible to our audience Multiple distribution channel advertising deals: You can now place an ad on the broadcastedTV packaged with ad space in a SVOD episode
- 41. 2014-2015 UPFRONT Programming/Scheduling Incredible new line up Marketing Engaging efforts that will bring in viewers Digital Strategy Creative use of platforms to augment the audience’s experience Business/Sales Hit shows that will expose viewers to advertisements