Most traditional pay-TV providers and broadcast networks recognize online access to programming as a vital component for any player competing for viewer eyeballs among over-the-top (OTT) entertainment options.
1) The document discusses Twitter's evolution as a microblogging and information sharing platform, with over 300 million active users and 500 million tweets per day.
2) It outlines Twitter's mission to give everyone the power to instantly create and share ideas without barriers.
3) Finally, it discusses strategies for brands on Twitter, emphasizing the importance of being interesting, providing value to consumers, and showing up at the right time with the right content.
SOCIAL TV 2.0: integrating social networks into TVChristophe Rufin
Following the launch of the "Watch with Twitter" app on Orange TV in partnership with Twitter, what are the key challenges, success factors and lessons to be learned for the integration of social networks into the live TV experience? Presented at OTT TV World Summit 2015 #OTTTV15 http://ottworldsummit.com/speaker/christophe-rufin/
The document analyzes social media sharing data from the ShareThis platform related to TV shows over a 3 month period. It finds that around 10% of total social events on the platform were about TV shows. The analysis then explores differences in social behaviors across channels like Facebook, Twitter, Pinterest etc. in terms of device usage, time of sharing, genre preferences, demographics and other factors. Key findings include certain channels being more mobile-dominated now while desktop is still important for Pinterest. Sports content is more prominent on Twitter due to its real-time nature. Demographics like gender and age also vary significantly across channels.
Social TV: making TV a social & participative experienceYann Ruello
Talking about Social TV:
- Where is Social TV today?
- What are the main trends?
- Return on experience from the Orange Social TV program.
Keynote presented during TV Connect 2016.
The document discusses the relationship between social media and television. It covers how viewers now engage with TV through social platforms, how networks and advertisers are leveraging social media, and new technologies that enable social TV experiences. Networks are increasingly integrating social media into programming and measuring online buzz. Analytics companies are providing data on social conversations around TV shows. New technologies like smart TVs and apps are fusing social media with the television viewing experience.
The recent launch of Sling TV and announcement of upcoming Internet-based TV network packages from Sony and Apple heralds the advent of a new disruption to the traditional pay-TV model,
There is much talk in the industry about consumers use of second screens (laptops, desktops, tablets, smartphones) while watching television and the relationship between second screen and viewer behavior.
The document examines the relationship between Netflix and HBO subscriptions based on a survey of over 30,000 households. It finds that around 28% of pay-TV subscribers currently subscribe to HBO, while 27% formerly subscribed. Four in ten current HBO subscribers also have a Netflix subscription, and three in ten former HBO subscribers now subscribe to Netflix. Former HBO subscribers most often cite the subscription cost and the end of a special deal as reasons for cancelling HBO, rather than substituting streaming services like Netflix. However, three in ten former HBO subscribers say Netflix influenced their decision to cancel HBO, showing that Netflix facilitates but does not solely drive cancellation decisions.
1) The document discusses Twitter's evolution as a microblogging and information sharing platform, with over 300 million active users and 500 million tweets per day.
2) It outlines Twitter's mission to give everyone the power to instantly create and share ideas without barriers.
3) Finally, it discusses strategies for brands on Twitter, emphasizing the importance of being interesting, providing value to consumers, and showing up at the right time with the right content.
SOCIAL TV 2.0: integrating social networks into TVChristophe Rufin
Following the launch of the "Watch with Twitter" app on Orange TV in partnership with Twitter, what are the key challenges, success factors and lessons to be learned for the integration of social networks into the live TV experience? Presented at OTT TV World Summit 2015 #OTTTV15 http://ottworldsummit.com/speaker/christophe-rufin/
The document analyzes social media sharing data from the ShareThis platform related to TV shows over a 3 month period. It finds that around 10% of total social events on the platform were about TV shows. The analysis then explores differences in social behaviors across channels like Facebook, Twitter, Pinterest etc. in terms of device usage, time of sharing, genre preferences, demographics and other factors. Key findings include certain channels being more mobile-dominated now while desktop is still important for Pinterest. Sports content is more prominent on Twitter due to its real-time nature. Demographics like gender and age also vary significantly across channels.
Social TV: making TV a social & participative experienceYann Ruello
Talking about Social TV:
- Where is Social TV today?
- What are the main trends?
- Return on experience from the Orange Social TV program.
Keynote presented during TV Connect 2016.
The document discusses the relationship between social media and television. It covers how viewers now engage with TV through social platforms, how networks and advertisers are leveraging social media, and new technologies that enable social TV experiences. Networks are increasingly integrating social media into programming and measuring online buzz. Analytics companies are providing data on social conversations around TV shows. New technologies like smart TVs and apps are fusing social media with the television viewing experience.
The recent launch of Sling TV and announcement of upcoming Internet-based TV network packages from Sony and Apple heralds the advent of a new disruption to the traditional pay-TV model,
There is much talk in the industry about consumers use of second screens (laptops, desktops, tablets, smartphones) while watching television and the relationship between second screen and viewer behavior.
The document examines the relationship between Netflix and HBO subscriptions based on a survey of over 30,000 households. It finds that around 28% of pay-TV subscribers currently subscribe to HBO, while 27% formerly subscribed. Four in ten current HBO subscribers also have a Netflix subscription, and three in ten former HBO subscribers now subscribe to Netflix. Former HBO subscribers most often cite the subscription cost and the end of a special deal as reasons for cancelling HBO, rather than substituting streaming services like Netflix. However, three in ten former HBO subscribers say Netflix influenced their decision to cancel HBO, showing that Netflix facilitates but does not solely drive cancellation decisions.
Call Me MISTER is a program that is increasing the number of black male teachers in South Carolina. The program provides support to black men pursuing education degrees. The first two graduates from the College of Charleston's Call Me MISTER program are now teaching in local schools. Having black male teachers can serve as role models for students and help address the lack of father figures some students face. Students comment that while male teachers can be stricter, they appreciate the sense of humor male teachers bring that helps them enjoy school.
The document is an email exchange regarding an opportunity for Amanda Kerth, owner of EHR Payment, to share her experience with electronic health records with Senator Patty Murray. Kerth is invited by the Washington State Health IT office to discuss how implementing EHRs has improved quality of care for her clients. Kerth accepts the invitation and praises the work of the Washington State Health IT office for properly managing incentive funds, which has allowed her clients to upgrade their systems, strengthen patient engagement, treat more underserved patients efficiently, and be more patient-centered in their care.
The document discusses genre theory and Christian Metz's claims about four developmental stages of genres: experimental, classical, parody, and deconstruction. It provides examples of music videos and film trailers that exemplify each of these stages. The experimental stage establishes the foundations and codes of a genre. The classical stage sees these codes become standardized. The parody stage involves mocking or playing with established conventions. The deconstruction stage breaks genre rules and blends genres.
Abdullatif Mahmoud Hegazy is seeking an embedded software developer position. He has a bachelor's degree in electronics and communication from Helwan University and experience as a maintenance engineer. His skills include embedded systems, microcontrollers, programming in C/C++/Assembly, and electronics.
El documento define e introduce varios conceptos económicos clave como inflación, hiperinflación, devaluación y recesión. La inflación se refiere al aumento de precios de bienes y servicios con el tiempo o la disminución del valor del dinero. La hiperinflación es una inflación muy alta fuera de control. La devaluación es la pérdida del valor nominal de una moneda frente a otras monedas extranjeras. Finalmente, la recesión se refiere a la disminución generalizada de la actividad económica de un país medida a
Este documento describe el barrio de La Florida donde la autora ha vivido toda su vida. Se caracteriza como un barrio tranquilo sin riñas, aunque sus calles están muy dañadas y aún no han sido reparadas a pesar de promesas. El barrio cuenta con parques, canchas, iglesia, salón comunal, colegios y calles comerciales, al igual que otros barrios.
80% of tablet and smartphone owners use their devices while watching television. 32% visit social media sites to read or post about the show, while 37% say their second screen use is related to the show. 43% use their second screen to seek more information about products advertised during the show, and 23% post on social media about advertised products. The document also provides data on app usage and likelihood of interacting with advertisements.
Este documento describe el concepto de e-learning y sus principales componentes. Explica que el e-learning es una forma de aprendizaje flexible que permite a los usuarios adquirir conocimientos e habilidades cuando y donde lo necesiten a través de Internet. Señala que un sistema de gestión de aprendizaje (LMS) es el eje central que administra los cursos, usuarios y contenidos. También describe brevemente otros elementos clave como usuarios, cursos, telecomunicaciones, material de aprendizaje y sistemas de comunicación.
In an effort to continue developing its new model for video ads, Facebook introduced video autoplay last February. In light of recent news that Facebook is testing a continuous autoplay feature, Centris surveyed Facebook members in its Evolution of Video Community to find out they feel about having videos autoplay on the news feed.
O documento discute a educação inclusiva no Brasil, destacando: 1) as leis que garantem a inclusão de pessoas com deficiência e a realidade das escolas brasileiras; 2) a definição de política de inclusão e a importância da formação continuada de professores; 3) os resultados de uma pesquisa sobre as dificuldades da inclusão em uma escola em Minas Gerais.
La tecnología educativa buscó construir una ingeniería educativa en los años 30 para mejorar el aprendizaje de los estudiantes, ya que antes la educación se enfocaba en la memorización. Esta disciplina ha aplicado medios de comunicación para encontrar nuevas estrategias de enseñanza que crean mejores oportunidades de entendimiento. Aunque la calidad del aprendizaje no depende de la tecnología, el uso de herramientas tecnológicas educativas como las TIC tiene un gran impacto y los programas educativos computar
Nicolas Bruno is a 19-year-old photographer who has been haunted by episodes of sleep paralysis since age 15. To cope, he began photographing surreal conceptual images inspired by his nightmares featuring silhouetted and masked figures. His dream-inspired photography has become his way of expressing himself creatively and making something beautiful from his trauma. He is now studying photography at SUNY Purchase while continuing his dream-inspired work.
- 63% of respondents would cancel their cable subscription if an online provider could satisfy their TV viewing needs, with younger viewers and men more likely to cut the cord.
- The top three sources for online video are YouTube (68%), Netflix (49%), and live TV broadcasts (51%). Women prefer Netflix over men.
- 59% believe their TV is becoming more like a monitor for self-selected content, with men and younger viewers more likely to hold this view.
- Over a third watch more than half of their video content on-demand rather than live broadcasts.
The document discusses findings from a survey of 2,000 US consumers about their online and broadcast video viewing habits and preferences. Some key findings include:
- 63% of respondents would cancel their cable subscription if an online provider could satisfy their TV viewing needs. Younger viewers are more likely to cut the cord.
- The top three sources for video content are YouTube (68%), live TV broadcasts (51%), and Netflix (49%). Younger viewers and women favor Netflix more than live TV and men.
- 59% believe their TV is becoming an oversized monitor for self-selected content rather than scheduled broadcasts, with men and younger viewers feeling this more strongly.
- 28% watch 15+ hours of streamed
The document discusses findings from a survey of 2,000 US consumers about their online and broadcast video viewing habits and preferences. Some key findings include: 63% would cancel cable if an online provider met their viewing needs; 68% view videos on YouTube and 49% on Netflix; and 59% see their TV transforming into a monitor for self-selected content. A majority skip online video ads but watch entire recorded or on-demand programs including commercials. Most prefer short video ads over text.
Millennials are driving cord-cutting trends and shifting consumption to digital platforms like streaming video services. Traditional TV viewing is declining as consumers spend more time with mobile devices and digital media. This has disrupted the TV industry, with viewership declining across all age groups and platforms like Netflix and Amazon gaining household penetration at the expense of cable TV subscriptions. Marketers are following viewers to digital platforms, shifting ad spending from TV to online.
The TV landscape has changed significantly in recent years with the rise of streaming services like Netflix and new ways to watch TV. A recent survey found that Netflix and YouTube are now among the top networks for total hours watched per week and are considered two of the coolest brands, surpassing many traditional networks. While live TV viewing is still preferred overall, 4 in 10 viewers now prefer watching on demand or delayed, with Millennials being more likely to watch this way than older generations. However, most people still prefer to watch TV shows on their TV set rather than other devices. The shift to new viewing options has allowed for more binge watching of shows.
Presented by Samantha Stockman: June 11, 2019
Everyone says that TV is dying, but we disagree. TV is not dying, but how we consume content is shifting to OTT. This deck from The Media Kitchen's OTT Committee will give a background on the rise of OTT, arm readers with the basics to navigate and evaluate partners in the ever-changing space, and provide a view on where we think OTT is headed.
Call Me MISTER is a program that is increasing the number of black male teachers in South Carolina. The program provides support to black men pursuing education degrees. The first two graduates from the College of Charleston's Call Me MISTER program are now teaching in local schools. Having black male teachers can serve as role models for students and help address the lack of father figures some students face. Students comment that while male teachers can be stricter, they appreciate the sense of humor male teachers bring that helps them enjoy school.
The document is an email exchange regarding an opportunity for Amanda Kerth, owner of EHR Payment, to share her experience with electronic health records with Senator Patty Murray. Kerth is invited by the Washington State Health IT office to discuss how implementing EHRs has improved quality of care for her clients. Kerth accepts the invitation and praises the work of the Washington State Health IT office for properly managing incentive funds, which has allowed her clients to upgrade their systems, strengthen patient engagement, treat more underserved patients efficiently, and be more patient-centered in their care.
The document discusses genre theory and Christian Metz's claims about four developmental stages of genres: experimental, classical, parody, and deconstruction. It provides examples of music videos and film trailers that exemplify each of these stages. The experimental stage establishes the foundations and codes of a genre. The classical stage sees these codes become standardized. The parody stage involves mocking or playing with established conventions. The deconstruction stage breaks genre rules and blends genres.
Abdullatif Mahmoud Hegazy is seeking an embedded software developer position. He has a bachelor's degree in electronics and communication from Helwan University and experience as a maintenance engineer. His skills include embedded systems, microcontrollers, programming in C/C++/Assembly, and electronics.
El documento define e introduce varios conceptos económicos clave como inflación, hiperinflación, devaluación y recesión. La inflación se refiere al aumento de precios de bienes y servicios con el tiempo o la disminución del valor del dinero. La hiperinflación es una inflación muy alta fuera de control. La devaluación es la pérdida del valor nominal de una moneda frente a otras monedas extranjeras. Finalmente, la recesión se refiere a la disminución generalizada de la actividad económica de un país medida a
Este documento describe el barrio de La Florida donde la autora ha vivido toda su vida. Se caracteriza como un barrio tranquilo sin riñas, aunque sus calles están muy dañadas y aún no han sido reparadas a pesar de promesas. El barrio cuenta con parques, canchas, iglesia, salón comunal, colegios y calles comerciales, al igual que otros barrios.
80% of tablet and smartphone owners use their devices while watching television. 32% visit social media sites to read or post about the show, while 37% say their second screen use is related to the show. 43% use their second screen to seek more information about products advertised during the show, and 23% post on social media about advertised products. The document also provides data on app usage and likelihood of interacting with advertisements.
Este documento describe el concepto de e-learning y sus principales componentes. Explica que el e-learning es una forma de aprendizaje flexible que permite a los usuarios adquirir conocimientos e habilidades cuando y donde lo necesiten a través de Internet. Señala que un sistema de gestión de aprendizaje (LMS) es el eje central que administra los cursos, usuarios y contenidos. También describe brevemente otros elementos clave como usuarios, cursos, telecomunicaciones, material de aprendizaje y sistemas de comunicación.
In an effort to continue developing its new model for video ads, Facebook introduced video autoplay last February. In light of recent news that Facebook is testing a continuous autoplay feature, Centris surveyed Facebook members in its Evolution of Video Community to find out they feel about having videos autoplay on the news feed.
O documento discute a educação inclusiva no Brasil, destacando: 1) as leis que garantem a inclusão de pessoas com deficiência e a realidade das escolas brasileiras; 2) a definição de política de inclusão e a importância da formação continuada de professores; 3) os resultados de uma pesquisa sobre as dificuldades da inclusão em uma escola em Minas Gerais.
La tecnología educativa buscó construir una ingeniería educativa en los años 30 para mejorar el aprendizaje de los estudiantes, ya que antes la educación se enfocaba en la memorización. Esta disciplina ha aplicado medios de comunicación para encontrar nuevas estrategias de enseñanza que crean mejores oportunidades de entendimiento. Aunque la calidad del aprendizaje no depende de la tecnología, el uso de herramientas tecnológicas educativas como las TIC tiene un gran impacto y los programas educativos computar
Nicolas Bruno is a 19-year-old photographer who has been haunted by episodes of sleep paralysis since age 15. To cope, he began photographing surreal conceptual images inspired by his nightmares featuring silhouetted and masked figures. His dream-inspired photography has become his way of expressing himself creatively and making something beautiful from his trauma. He is now studying photography at SUNY Purchase while continuing his dream-inspired work.
- 63% of respondents would cancel their cable subscription if an online provider could satisfy their TV viewing needs, with younger viewers and men more likely to cut the cord.
- The top three sources for online video are YouTube (68%), Netflix (49%), and live TV broadcasts (51%). Women prefer Netflix over men.
- 59% believe their TV is becoming more like a monitor for self-selected content, with men and younger viewers more likely to hold this view.
- Over a third watch more than half of their video content on-demand rather than live broadcasts.
The document discusses findings from a survey of 2,000 US consumers about their online and broadcast video viewing habits and preferences. Some key findings include:
- 63% of respondents would cancel their cable subscription if an online provider could satisfy their TV viewing needs. Younger viewers are more likely to cut the cord.
- The top three sources for video content are YouTube (68%), live TV broadcasts (51%), and Netflix (49%). Younger viewers and women favor Netflix more than live TV and men.
- 59% believe their TV is becoming an oversized monitor for self-selected content rather than scheduled broadcasts, with men and younger viewers feeling this more strongly.
- 28% watch 15+ hours of streamed
The document discusses findings from a survey of 2,000 US consumers about their online and broadcast video viewing habits and preferences. Some key findings include: 63% would cancel cable if an online provider met their viewing needs; 68% view videos on YouTube and 49% on Netflix; and 59% see their TV transforming into a monitor for self-selected content. A majority skip online video ads but watch entire recorded or on-demand programs including commercials. Most prefer short video ads over text.
Millennials are driving cord-cutting trends and shifting consumption to digital platforms like streaming video services. Traditional TV viewing is declining as consumers spend more time with mobile devices and digital media. This has disrupted the TV industry, with viewership declining across all age groups and platforms like Netflix and Amazon gaining household penetration at the expense of cable TV subscriptions. Marketers are following viewers to digital platforms, shifting ad spending from TV to online.
The TV landscape has changed significantly in recent years with the rise of streaming services like Netflix and new ways to watch TV. A recent survey found that Netflix and YouTube are now among the top networks for total hours watched per week and are considered two of the coolest brands, surpassing many traditional networks. While live TV viewing is still preferred overall, 4 in 10 viewers now prefer watching on demand or delayed, with Millennials being more likely to watch this way than older generations. However, most people still prefer to watch TV shows on their TV set rather than other devices. The shift to new viewing options has allowed for more binge watching of shows.
Presented by Samantha Stockman: June 11, 2019
Everyone says that TV is dying, but we disagree. TV is not dying, but how we consume content is shifting to OTT. This deck from The Media Kitchen's OTT Committee will give a background on the rise of OTT, arm readers with the basics to navigate and evaluate partners in the ever-changing space, and provide a view on where we think OTT is headed.
Media and Mobile Trends 2015: Where and How Are Consumers Tuning In?Deloitte United States
Explore the results of Deloitte’s ninth edition of the Digital Democracy Survey, including:
•Evolving media consumption habits, including preferences related to binge watching, streaming video, and over-the-top viewing habits
•Effectiveness of various advertising methods, both traditional and online
•Changing consumer behaviors related to mobile device ownership and usage
For more information visit www.deloitte.com/us/tmtrends.
An Ericsson Consumer Insight Report : TV and Media 2015WiseKnow Thailand
This document summarizes key findings from a report by Ericsson ConsumerLab on evolving TV and media consumption habits. Some of the main findings include:
- On-demand viewing of TV shows and movies has more than doubled since 2011, with people now spending an average of 6 hours per week streaming content.
- Binge watching of multiple episodes or videos in a row is becoming more common, with 87% of subscription video on-demand users binge viewing at least once a week.
- While linear TV viewing remains popular for access to live content like sports, daily on-demand viewing is catching up, with over 50% of consumers watching on-demand video daily.
Ericsson ConsumerLab has been studying consumer behaviors and values related to technology for 20 years. They conduct extensive global research, interviewing over 100,000 people per year. Their research shows that content viewing is increasingly migrating to on-demand platforms. Half of consumers' viewing time is spent watching TV shows and movies, and viewing of on-demand content has more than doubled since 2011. Younger viewers especially prefer watching on mobile devices, with those aged 16-34 spending over half their video time on smartphones, tablets and laptops. Binge viewing of multiple episodes has also become a common practice for on-demand viewers.
This document summarizes key findings from a report by Ericsson ConsumerLab on evolving TV and media consumption habits. Some of the main findings include:
- On-demand viewing of TV shows and movies has more than doubled since 2011, with people now spending an average of 6 hours per week streaming content.
- Binge watching of multiple episodes or videos in a row is becoming more common, with 87% of subscription video on-demand users binge viewing at least once a week.
- While linear TV viewing remains popular for access to live content like sports, daily on-demand viewing is catching up, with over 50% of consumers watching on-demand video daily.
Ericsson ConsumerLab has been studying consumer behaviors and values related to technology for 20 years. They conduct interviews with 100,000 people annually across 40 countries to gain insights into market and consumer trends. Their research found that content viewing is increasingly migrating to on-demand platforms and mobile devices. Half of consumers struggle to find something to watch on linear TV daily, while streaming of on-demand TV and movies has more than doubled from 2011 levels. Binge watching is also a growing trend, with 87% of subscription video on-demand users bingeing at least weekly. However, linear TV still remains important for accessing live events and sports and its social value.
Surviving the Cross-Platform Explosion: Lessons from The Walking DeadVital Findings
The Walking Dead has been a ratings phenomenon, managing to grow it’s TV viewing audience during its first 6 seasons. The show has also been a major hit at a time when Americans’ viewing habits are changing dramatically. AMC Networks partnered with Vital Findings to understand the impact of these alternative platforms on TV viewing, and how shows can adapt to the new environment. Presented at the Media Insights Conference.
DWS15 - TV & Video Forum - From Live TV to OTT IDATE DigiWorld
The document discusses the shift from traditional live TV to over-the-top (OTT) video services. It notes that 35% of TV and video viewing is now on-demand, with over half of consumers watching streamed content daily. Consumers now spend 6 hours per week streaming TV shows, programs, and movies on services like Netflix. Mobile viewing of video has also increased dramatically, with the average time spent watching on phones up 3 hours per week. This shift represents an inexorable change for traditional broadcasters and cable TV companies towards online streaming models.
COVID-19 // Media Behaviours Report Vol.1 // Havas Media UK POVHavas
This report examines changes in media consumption and behaviors in the UK since the emergence of COVID-19 based on a survey of 1,478 respondents. Key findings include:
- Younger generations are more anxious about the situation and have seen more disruption to work, while older generations feel more informed
- Consumption of most media channels has increased, especially live TV, video streaming, and social media, while outdoor advertising and cinema have decreased
- Younger people are consuming more media across all channels to seek information, comfort, and escapism
- Social platforms like Facebook, WhatsApp, and Instagram have seen major increases in usage
- Gaming platforms are seeing huge rises in usage as people entertain themselves at home
Global Digital Landscape Report - Neilsen 32015Dung Tri
The document discusses how viewers are accessing content across multiple screens and devices in a fragmented media landscape. Some key points:
- People enjoy being connected anywhere at any time but it challenges brands for attention.
- Screens are proliferating with TVs, smartphones, tablets etc. but TV remains the primary device for most genres of content.
- Younger generations are more likely to watch on computers and mobile than older viewers who prefer TV.
- Viewing preferences depend on location and activity - mobile is popular for commuting while TV dominates for home viewing.
SCREEN WARS: THE BATTLE FOR EYE SPACE IN A TV-EVERYWHERE WORLDAidelisa Gutierrez
While media fragmentation is happening across all formats, the “Screen Wars” report focuses on video programming, which we define as any type of content, such as TV, cable shows, professional video or user-generated content, that is watched on your TV, PC, mobile phone, tablet or e-reader device. The Nielsen Global Digital Landscape Survey polled 30,000 online respondents in 60 countries to understand how the changing digital landscape is affecting how, where and why we watch video programming. We also examine consumption preferences for video programming, including the devices most commonly used for selected genres and the devices used to view video at home and on the go.
http://www.nielsen.com/us/en/insights/reports/2015/screen-wars-the-battle-for-eye-space-in-a-tv-everywhere-world.html
This document discusses the history and impact of reality television. It begins with an overview of topics to be covered, including the history and demographics of reality TV viewers. It then discusses how reality TV shapes societal agendas by portraying certain images and conflicts. Networks manipulate viewers for profits and influence consumerism. Reality TV also impacts politics through the portrayal of cultural issues and economics by its low production costs and high viewership generating profits. Product placement is common. Overall reality TV has significant influence through its widespread viewership and integration into social media.
7 Lessons from Established Online Video Viewers Ogilvy
This document discusses key findings from a survey of nearly 2,400 established online video viewers about their consumption habits. Some of the main findings include:
- Most respondents expect online streaming to be their sole source of video within a few years and they see traditional TV as becoming obsolete.
- Session viewing, where viewers engage with online videos for extended periods of 30+ minutes multiple times a week, dominates online behavior rather than single video views.
- Session viewing is common across all age groups, not just young viewers. Most viewing sessions occur in the evening prime time hours that compete with television.
- Irrelevant or poorly placed advertising is a major reason viewers abandon viewing sessions, undermining the monetization abilities of
This TV Trends Report is packed full of facts and figures about the television industry. For more information, visit thinktv.com.au or follow us @Think_TV
Similar to Second Screen Superbowl Streaming: Most Coverage Streamed to Device Screen at Home (20)
A survey found that for most new fall TV shows, fewer than half of viewers who plan to watch will do so at the regularly scheduled time. The Muppets, Quantico, and Limitless were the most popular upcoming shows, each with over a third of viewers planning to watch. While the majority will view through pay-TV, the increasing popularity of time-shifted viewing means many will watch on DVR or on demand instead of live.
ESPN and Yahoo are the most popular sites for playing fantasy football, used by 49% and 34% of players respectively. Most players participate in only one league (66%) and have been playing for an average of 6 years. While 78% of players watch live TV to follow games, home computers and smartphones are the most commonly used devices to check fantasy football stats, with Sunday and Monday being the most popular days to do so.
Centris surveyed its EOV Community to find out what types of technology are being purchased for back to school and the impact of back to school sales and special offers on purchasing.
Consumers are increasingly choosing to watch new summer blockbuster movies through streaming video on demand (SVOD) services rather than pay-TV. A survey found that among consumers planning to see popular movies like Jurassic World, Avengers: Age of Ultron, and Minions, more expected to watch through an SVOD service than pay-TV. SVOD was the third most common way consumers planned to see major movies, behind theaters and DVD/Blu-ray rentals. As distribution options expand, producers must optimize the windowing strategy for releasing movies to different platforms.
25% of Netflix subscribers who had watched previous seasons of Orange is the New Black had already watched all 13 episodes of the new season. An additional 27% planned to watch Season 3. By June 17th, 44% of Netflix subscribers who had watched previous seasons had already watched all or part of Season 3. Orange is the New Black remains popular for Netflix, with 56% of all US Netflix subscribers reporting having watched it and 40% planning to continue watching it in Season 3.
Despite some negative social media reaction to a controversial scene in the season 5 finale of Game of Thrones, a survey found that most of the show's core fans have watched all five seasons and plan to watch season 6. 56% of HBO subscribers have watched Game of Thrones at some point. Of those viewers, 71% said they intend to watch the upcoming sixth season. While viewership dropped slightly after the first season and more so after the third season, the majority of Game of Thrones fans who started watching have seen every episode from all seasons released so far.
The document summarizes survey results about viewership of the 2015 FIFA Women's World Cup. It found that 40% of viewers only watched because the US women's national team was winning. Of viewers aware they could stream games online, 38% streamed at least some games, though most (89%) viewership was still via live TV as opposed to streaming (11%). The US women's victory in the World Cup final nearly doubled overall viewership of the tournament compared to the previous year.
Three out of four surveyed planned to watch or watched fireworks for the Fourth of July, with 47% attending a live display and 26% planning to watch on TV. The most popular televised fireworks display was Washington D.C.'s "A Capitol Fourth" celebration. However, 25% were not sure what they would watch and would see what was on TV, leaving opportunities for programmers. When it came to televised fireworks, 23% watched "A Capitol Fourth" while 18% watched local displays and 14% watched Macy's fireworks in New York City.
This survey of 375 members of a video community found that while 213 had purchased a DVD or Blu-ray in the past year, 53% are buying fewer movies on disc now compared to last year. DVD and Blu-ray rentals have remained steady, with 42% decreasing rentals but 47% reporting no change or increased rentals. For those purchasing or renting fewer disc movies, subscription video on demand services like Netflix have replaced them most often, followed by television viewing.
The Evolution of Video Community (EOVC) is a cross-device behavior tracking program drawn from households across the nation. The passive data collection examines how Americans use services and devices to view video; movies, short-form content and TV shows (SVOD & OTT) and interact with providers of services or advertising.
The EOVC is driven by a multi-modal, passive data collection technology supported by ABS-based surveys and social media touch-points. The survey component gives Centris insight into household demographics, service providers and ownership of devices so the EOVC is as representative as possible.
Nearly half of Hispanic households have connected a device to their television to stream online or over-the-top (OTT) content in the past month, lower than the general population's 38%. The most common devices used for streaming to their TV among Hispanic households are smartphones at 29%, streaming sticks/boxes at 28%, gaming consoles at 26%, and smart TVs at 18%.
We are pleased to share with you the latest VCOSA statistical report on the cotton and yarn industry for the month of May 2024.
Starting from January 2024, the full weekly and monthly reports will only be available for free to VCOSA members. To access the complete weekly report with figures, charts, and detailed analysis of the cotton fiber market in the past week, interested parties are kindly requested to contact VCOSA to subscribe to the newsletter.
Did you know that drowning is a leading cause of unintentional death among young children? According to recent data, children aged 1-4 years are at the highest risk. Let's raise awareness and take steps to prevent these tragic incidents. Supervision, barriers around pools, and learning CPR can make a difference. Stay safe this summer!
Second Screen Superbowl Streaming: Most Coverage Streamed to Device Screen at Home
1. Streamed
to Device
Screen
Only
68%
Streamed to TV &
Device Screen
Streamed to TV
Screen Only
24%
P O W E R E D B Y CENTRIS MAR KETI NG S CI ENCE
A L L R I G H T S R E S E R V E D
This data is based on a survey of 709 EOVC members who watched any Super Bowl 2015 coverage.
Interviewing was conducted between February 2 and February 11, 2015. Data is weighted to reflect population
proportions for age, gender, and ethnicity.
Most traditional pay-TV providers and broadcast networks recognize online access to
programming as a vital component for any player competing for viewer eyeballs
among over-the-top (OTT) entertainment options.
NBC Universal took advantage of the widespread appeal of the Super Bowl to offer
non-authenticated access to its TV Everywhere (TVE) event, SuperStream Sunday,
offering 11 hours of digital access to real-time Super Bowl coverage. Centris surveyed
its Evolution of Video Community (EVOC) to find out if and how viewers took
advantage of this promotion.
Viewers who streamed any Super Bowl 2015 coverage reported 38% of total viewing
time spent watching coverage online. Coverage was most often streamed to a
device screen and viewed at home.
72%
17% 16% 10%
At Home Away from Home
(Not in Transit /
Working)
While in
Transit
At Work
Location of Streaming
Among Those Streaming Any Super Bowl Coverage
30%
57%
49%
18%
Pregame Show
The Game
Halftime Show
Postgame Show
Coverage Streamed
Among Those Streaming Any Super Bowl Coverage
Viewers most often streamed the game itself and the halftime show.
Device Screen Used for Streaming Super Bowl Coverage
Among Those Streaming Any Super Bowl Coverage
SECOND SCREEN
SUPERBOWL STREAMING:
M O S T C O V E R A G E S T R E A M E D T O
D E V I C E S C R E E N A T H O M E
8%
45% of Super Bowl viewers were aware that coverage could be streamed online and
of those aware, 20% streamed at least some Super Bowl coverage. Of those
streaming coverage, 52% said it was their first time using any type of TVE access.