SlideShare a Scribd company logo
Streamed
to Device
Screen
Only
68%
Streamed to TV &
Device Screen
Streamed to TV
Screen Only
24%
P O W E R E D B Y CENTRIS MAR KETI NG S CI ENCE
A L L R I G H T S R E S E R V E D
This data is based on a survey of 709 EOVC members who watched any Super Bowl 2015 coverage.
Interviewing was conducted between February 2 and February 11, 2015. Data is weighted to reflect population
proportions for age, gender, and ethnicity.
Most traditional pay-TV providers and broadcast networks recognize online access to
programming as a vital component for any player competing for viewer eyeballs
among over-the-top (OTT) entertainment options.
NBC Universal took advantage of the widespread appeal of the Super Bowl to offer
non-authenticated access to its TV Everywhere (TVE) event, SuperStream Sunday,
offering 11 hours of digital access to real-time Super Bowl coverage. Centris surveyed
its Evolution of Video Community (EVOC) to find out if and how viewers took
advantage of this promotion.
Viewers who streamed any Super Bowl 2015 coverage reported 38% of total viewing
time spent watching coverage online. Coverage was most often streamed to a
device screen and viewed at home.
72%
17% 16% 10%
At Home Away from Home
(Not in Transit /
Working)
While in
Transit
At Work
Location of Streaming
Among Those Streaming Any Super Bowl Coverage
30%
57%
49%
18%
Pregame Show
The Game
Halftime Show
Postgame Show
Coverage Streamed
Among Those Streaming Any Super Bowl Coverage
Viewers most often streamed the game itself and the halftime show.
Device Screen Used for Streaming Super Bowl Coverage
Among Those Streaming Any Super Bowl Coverage
SECOND SCREEN
SUPERBOWL STREAMING:
M O S T C O V E R A G E S T R E A M E D T O
D E V I C E S C R E E N A T H O M E
8%
45% of Super Bowl viewers were aware that coverage could be streamed online and
of those aware, 20% streamed at least some Super Bowl coverage. Of those
streaming coverage, 52% said it was their first time using any type of TVE access.

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Second Screen Superbowl Streaming: Most Coverage Streamed to Device Screen at Home

  • 1. Streamed to Device Screen Only 68% Streamed to TV & Device Screen Streamed to TV Screen Only 24% P O W E R E D B Y CENTRIS MAR KETI NG S CI ENCE A L L R I G H T S R E S E R V E D This data is based on a survey of 709 EOVC members who watched any Super Bowl 2015 coverage. Interviewing was conducted between February 2 and February 11, 2015. Data is weighted to reflect population proportions for age, gender, and ethnicity. Most traditional pay-TV providers and broadcast networks recognize online access to programming as a vital component for any player competing for viewer eyeballs among over-the-top (OTT) entertainment options. NBC Universal took advantage of the widespread appeal of the Super Bowl to offer non-authenticated access to its TV Everywhere (TVE) event, SuperStream Sunday, offering 11 hours of digital access to real-time Super Bowl coverage. Centris surveyed its Evolution of Video Community (EVOC) to find out if and how viewers took advantage of this promotion. Viewers who streamed any Super Bowl 2015 coverage reported 38% of total viewing time spent watching coverage online. Coverage was most often streamed to a device screen and viewed at home. 72% 17% 16% 10% At Home Away from Home (Not in Transit / Working) While in Transit At Work Location of Streaming Among Those Streaming Any Super Bowl Coverage 30% 57% 49% 18% Pregame Show The Game Halftime Show Postgame Show Coverage Streamed Among Those Streaming Any Super Bowl Coverage Viewers most often streamed the game itself and the halftime show. Device Screen Used for Streaming Super Bowl Coverage Among Those Streaming Any Super Bowl Coverage SECOND SCREEN SUPERBOWL STREAMING: M O S T C O V E R A G E S T R E A M E D T O D E V I C E S C R E E N A T H O M E 8% 45% of Super Bowl viewers were aware that coverage could be streamed online and of those aware, 20% streamed at least some Super Bowl coverage. Of those streaming coverage, 52% said it was their first time using any type of TVE access.