Centris surveyed its EOV Community to find out what types of technology are being purchased for back to school and the impact of back to school sales and special offers on purchasing.

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The data presented herein are based on responses of 1,042 EOVC members surveyed in late August 2015.
Student households are defined as households in which any member is a student or is contributing to the
financial support of any student. This data is based on 428 student households and 614 non-student
households.
Centris surveyed its EOV Community to find out what types of technology are being
purchased for back to school and the impact of back to school sales and special
offers on purchasing. The proportion of households purchasing/planning to purchase
smartphones and tablets and adding/upgrading (or planning to) their mobile voice
and data coverage during back to school season is similar across student and non-
student households.
Despite similar purchasing plans, student households are more likely than non-
student households to take advantage of (or plan to) back to school sales and special
offers across tech types measured. However, non-student households are more
likely than student households to say they would not have purchased the device or
service without the sale or special offer. This is effect is especially pronounced in the
case of smartphone purchases and additions/upgrades to voice and data plans.
51%
27%
52%
32%
21%
31%
26%
15%
21%
33%
9%
16%
Total Purchased/Plan to
Purchase
Purchased/Plan to
Purchase for a Student
Student Households Non-Student Households
Recently Purchased or Plan to Purchase Selected
Devices/Services
Purchase/Upgrade Smartphone Tablet Add Phone/Data or Upgrade Data Plan Laptop
25%
57%
27%
47%
16%
36%
18%
29%
Purchase/Upgrade
Smartphone
Tablet Add Phone/Data or
Upgrade Data Plan
Laptop
Took Advantage of/Plan to Take Advantage of Back to School
Sales or Special Offers When Making Purchase
Among Those Purchasing/Planning to Purchase Each
Device/Service
Student Households Non-Student Households
23%
36%
22%
29%
75%
44%
65%
35%
Purchase/Upgrade Smartphone
Tablet
Add Phone/Data or Upgrade Data Plan
Laptop
Would Not Have Purchased Device/Service Without Back to
School Sales or Special Offers
Among Those Purchasing/Planning to Take Advantage of
Sales/Special Offers When Purchasing Each Device/Service
Student Households Non-Student Households
“Back to School”
Spikes Sales of
Devices & Data