In an effort to continue developing its new model for video ads, Facebook introduced video autoplay last February. In light of recent news that Facebook is testing a continuous autoplay feature, Centris surveyed Facebook members in its Evolution of Video Community to find out they feel about having videos autoplay on the news feed.

1. 55+
P O W E R E D B Y CENTRIS MARKETING SCIENCE
A L L R I G H T S R E S E R V E D
Most Facebook Users Not
Happy with Video Autoplay
In an effort to continue developing its new model for video ads,
Facebook introduced video autoplay last February. In light of recent
news that Facebook is testing a continuous autoplay feature, Centris
surveyed Facebook members in its Evolution of Video Community to
find out they feel about having videos autoplay on the news feed.
Most Facebook users have noticed the autoplay feature.
18-34
The autoplay feature has not been well-received by Facebook
members. Across age groups, the majority do not like the feature and
would prefer to click on videos to play them. This is especially true
among those aged 55 or older.
61%
17%
22%
62%
11%
27%
76%
8%
16%
Do not like
autoplay, prefer to
select which videos
I watch
Prefer autoplay to
having to click to
play
No preference
between autoplay
and click to play
Preference for Autoplay
or Click to Play
Base: Facebook Members Aware of Autoplay Feature
18 to 34 35 to 54 55 or older
This data is based on a survey of 770 EOVC members who have a Facebook account.
Data were collected in May 2015. Data are weighted to reflect population proportions for
age, gender, and ethnicity.
85%
Aware of Autoplay for Videos on Facebook
Base: Facebook Members
35-54
87% 80%