Openet Cable Solutions Overview June 2017

1© Copyright 2017 Openet – Company Confidential
For Use Under Non-Disclosure Only
®
Openet products power critical MSO and
Wireless Operator systems around the globe
MSO Market Leader for
Audience Measurement
&
Wi-Fi Network Selection

®
Award-Winning Innovation Powerhouse for 17
Years 32 countries. 80+ customers.
Real-time monetization. High volume data preparation. Smarter
Wi-Fi.

®
History Repeating?
Big competitors are buying the content assets you use, to grow their own offering
and add to their reach.
Small competitors are peeling away segments of profitable subscribers with
attractive services and low pricing.
• Content and delivery companies are merging.
• The telecom and video industries are combining.
• The audience is more fragmented every year.
• Subscribers expect what they want, when they want it, and often outside the
home.
• Subscribers expect you to know them — what they want, when they want it.

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How to profit from this?

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How To Win In The Next Marketplace

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Openet’s Trio
• Openet’s products extend
your existing video and Wi-Fi
investments
• Get maximum value from
your existing infrastructure
• Create valuable new data
assets and features

®
Audience Measurement Solution
Capitalizing on Real-Time, Enriched Data Insights
Viewer Behavior: Guess
Sample
Know

®
How to Profit
from Fragmentation

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How it Works
• Collects and correlates second-by-second click stream, linear and non-linear TV viewing, as well as interactive TV events, for
example through EBIF.
• Enriches usage data with 3rd party marketing & subscriber information, and sends it to the data warehouse for output into real-
time viewing metrics and analytics.
• Generates subscriber profile and segmentation knowledge with unprecedented depth and accuracy.
Audience Measurement Overview
Across Platforms and Providers.
Real-Time.
To all your systems and partners.

®
• Second-by-second measurement across all services, all screens:
• Television — Linear, time-shifted, VOD, click stream data.
• Multi-play provider? Add your:
• Broadband + Wi-Fi — Surfing, email, multimedia usage.
• Wireless — Voice, SMS, MMS, Internet, downloads, games.
• Enrich with multiple data sources
• Anonymize to protect privacy
• Serve to online and offline applications. In real time.
Start With Comprehensive Visibility
Enrich
Each event is enriched with data
from other sources (e.g.
subscriber, demographic and
product service data)
Anonymize
After enrichment and correlation,
data is anonymized to protect
subscriber privacy when
resold/repurposed
Correlate
Enriched data is correlated with
related viewing, tuning and ad
events into a contextualized big
picture

®
Then, use your new capabilities
• Help ensure ads are seen. Know the delivery frequency of every ad.
Sell low-desirability inventory by offering the same audience.
• Create target audiences from subscriber behaviour and customer
needs.
• Measure campaign performance and engagement across sub-groups,
locations, and demographic variations.
• Feed recommendation engines.
• Drive negotiations with content providers.
• Support advanced network planning, ensure optimal resource
allocation.
• Sell advanced advertising capabilities. Deliver customized ad
campaigns to specific audience segments.
Reach the
Right Audience
Drive Negotiations
with Content
Providers
Measure
Campaign
Performance
Selling
Underutilized
Advertising
Inventory
Enable
Advanced
Advertising

®
Turn Your Viewing Data Into A Profit Center
Advertising
Insights
Programming
Insights
Partnering
Opportunities
Selling Underutilized
Advertising Inventory
Are viewers tuning away
during the show? Know,
and inform.
Offer advertisers the
same viewers, in the
same numbers on less-
desirable networks.
Are viewers watching
the ads, or tuning away?
Sell ad performance
information.
Sell viewing behavior
data to partners.

®
• A single, cross-platform solution
• Accurately measure fragmented viewership — linear TV, Mobile,
OTT
• Plus, measure at the content level as niche content is becoming more
widespread
• Verify ad delivery and see the details of ad campaign fulfilment
• Become the key factor in 1-to-1 advertising models, by knowing
(and selling) 2nd screen data
• Rely on Openet’s flexibility, scalability, performance and reliability.
• And avoid lock-in. Works with all your current and future
vendors/systems.
Openet: Proven

®
• Proven Audience Measurement solution supports operators’ business
requirements for accurate tracking of content viewership and ad impressions
• Flexible business rule configuration
• Timely data delivery
• Aligns with Big Data processing technologies
• Based on industry best practices, including initiatives at CableLabs
• Robust data delivery to downstream systems
• (So robust, it’s fully auditable)
Why Openet?

®
1. Data Ingestion – Events (STB, Ads); subscriber (account, demographic);
reference (program guide)
2. Event Processing
 STB (Viewing) Impressions — Channel tunes, heartbeat and services
 Ad Impressions — What advertisements were watched and by whom
 VoD Impressions — Generated from VoD stream and billing files
 DVR Viewership
 Business processing logic built into collector logical unit
 Completes events/sessions before delivery to downstream consumers
 Produces completed viewing impressions in near-real-time (i.e. in seconds, not hours)
 Survive backlogs at any point in the data processing flow
 Enables reprocessing of events which failed initially (e.g. due to failed enrichments)
3. Data Distribution
• Internal Systems/Consumers
• Partners
• Operations Reports
Audience Measurement Step-By-Step
Data Ingestion
Event
Processing
Data
Distribution

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How Program Viewing & Ad Viewing Impressions are Constructed

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Network Selection Intelligence
Wi-Fi as a competitive advantage.
At the lowest possible cost.

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The best possible Wi-Fi experience.
For you, and your subscribers.

®
Reduced MNO data costs
Smooth user experiences
Powerful configuration tools
NSI-managed Wi-Fi.
Powerfully better.

®

®
ARPU and customer
loyalty.
Costs and churn

®
Keep going:
• Upsells
• Passes
• Roaming
• Loyalty programs
• Sponsored Data
• Family Plans

®
Leverage Wi-Fi for Traffic at Every Opportunity
• Capitalize on your Wi-Fi network infrastructure to monetize and
support the maximum amount of data traffic.
• Get timely and efficient offloading between prioritized Wi-Fi access
points, in real-time.
• Connect devices only to hotspots that have capacity and are ready to
support a quality connection.
• Generate additional revenue through your MNO partnership,
where device connectivity is directed to a defined partner network.
• Manage seamless transitions between your fixed line and Wi-Fi
networks. Guarantee connection consistency and agile, real-time
congestion management.

®
Reduce
Interconnect
Costs
Customer Visibility
& Analytics
Co-Ordinated
Policy Controls
& QoE
Significantly
Reduce
Churn
Lower your TCO.
Improve end user
experience and service
consistency.
Lower MNO airtime
costs 10-15% by
onloading data traffic
to defined Wi-Fi
networks.
Get rich information about
user behaviour and data
usage. Apps used, uplink
and downlink
data consumption across
all access networks,
Wi-Fi network
selection, offload,
and more.
Coordinate policy
controls, pro-
actively segment
and
control network
traffic. Manage
quality and
consistency
of the user
experience.
Improve brand loyalty.
Ensure the user is
always connected to
the most appropriate
network. Configure by
device type,
location, subscription
type and much more.
Why Implement Network Selection Intelligence for Cable?

®
• Cable operators are increasingly implementing split SSIDs, where two SSIDs are broadcast –
One public SSID for all customers to avail of, as well as a private SSID for a customer’s home
Wi-Fi access (e.g. UPC).
• Openet’s solution provides a reconnection timer, which enables two key value adds:
1. It automatically prioritises the private Wi-Fi network, which is preferable to the subscriber when
available.
2. Once a customer has ‘deleted’ their access to the public Wi-Fi network in order to avail of their
private Wi-Fi, Openet enable the device to reconnect to the public network after a defined
period of time (i.e. 10 minutes/1 hour).
• Openet also provides private access point prioritisation, which automatically prioritises the
private Wi-Fi networks manually provisioned by the customer (i.e. work and home) above the
public Wi-Fi network.
Openet Solution Key Value Adds

®
How it Works
• Openet’s Network Selection Intelligence for Cable solution is based on client interaction with a fully standards
compliant Access Network and Discovery Function (ANDSF) server contained within Openet’s Interaction Gateway.
• Openet can provide its own client for download by end users or be integrated into 3rd party clients.
• The Interaction Gateway for Cable provides integration with back end operator policy and charging control systems.
Cable Solution Architecture

®
Why Choose Openet?
Pedigree Flexibility Integration QoE Metrics
Openet solutions are
deployed at scale in
many of the world’s
leading Tier 1
operators and
Openet’s ANDSF
solution was the
world’s first
production
deployment.
Our solution is built
on the Openet
framework which
enables flexible and
rapid deployment of
new business logic -
A key feature of
our offering.
Openet’s ANDSF server is
built on our Interaction
Gateway platform. This
provides the ability to
offer significant additional
functionality by
connecting to back end
Operator policy and
charging control systems.
Openet can provide
customer offload
behaviour
monitoring and
QoE metrics about
each hotspot
offering significant
value to operators.

®
AdOptimizer
Make Dynamic Linear Ads Your Reality

®
• AdOptimizer :
• Fits into your current switched digital video infrastructure
• Uses tuning events from your SVMs to update and inform the Ad Decision Server of viewer counts
by:
• Channel
• Profile
• ad zone
• demographics
• Uses Placement Notifications from your ad server to measure ad plays
• Confirm placements
• Update campaign progress
• Provide weighted play counts to T&B across channel variants
Turn legacy TV into the future of TV

®
• With sub-second response times,
AdOptimizer analyzes tuning
events and correlates it with
subscriber and channel data
• Besides the ADS, feed your
• Real-time dashboards
• Audience Measurement system
• Analytics platform
• Programmatic Ad Buying portal
• Data partners
• In-house Sales Support solution
Turn legacy TV into the future of TV

®
®
Thank You
www.openet.com

Openet Cable Solutions Overview June 2017

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