Case study of the 24 Hour Museum and its journey from portal to publisher. Presented to the Culturemondo Roundtable by Jane Finnis on Thursday 11th December 2008.

1. Case Study 1: From portal to publisher Jane Finnis, Culture24 11 th December 2008

2. 1999

3. … try and build something people like to read

5. 24HM

6. … tried out lots different stuff

7. Content production:

8. students - journalists - students - volunteers

9. DDE - network of 2000+ venues

10. Funders: - Department Culture - Department Education - Tourism - MLA - Arts Council - Charitable Trusts

11. Targeting audiences within specific sites:

12. Show me 24hm

13. Show me 2

14. CHG

15. Data sharing:

16. Visit Britain Bridge with tourism industry

17. Art Fund Art Fund (XML data dump)

18. 2012 Cultural Olympiad & LOCOG

19. RSS on other sites RSS content on other sites

20. RSS growth Start RSS

21. Reusing Infrastructure:

22. CHG & Untold London

23. MGM & Abolition

24. Map of in & out Database Manual and automatic editing and manipulation Information goes in Channelled and published

25. Evaluate:

26. GA

27. Stumble upon

28. hijacking

29. User Profiling

30. User Profiling

31. Awards

32. Editorial Strategy:

33. Exhibition needs a …

34. … curator

35. Living in search engines

36. Last five years in UK 5 years

37. Lots funding funding Culture Online Heritage Lottery Hubs MLA English Heritage Arts Council Invest to Save NOF Cultural Consortiums JISC DCSF Regional Agencies Europe Big Lottery DCMS RDAs Creative Partnerships

38. Lots architectures architecture PNDS Cornucopia MICHAEL Gifts Institution Server ALMA Ask a Librarian Creative Partnerships Regional Broadband Consortiums European Digital Library National Education Network NMLOP Enrich UK

39. Lots databases databases 1,000s Museums 1,000s Libraries 1,000s Archives Regional Agencies MLA Culture24 Visit Britain Collections Trust UKOLN DCMS DCSF BERR Hubs National Museums Tourist Agencies Schools

40. Lots URLS URLs www.ilikemuseums.com www.lovelibraries.co.uk www.curriculumonline.gov.uk www.sopse.org.uk www.mylearning.org www.digyorkshire.org www.cecilia-uk.org www.discs-uk.info www.peoplesnetwork.gov.uk www.theirpast-yourfuture.org.uk

41. duplication duplication databases architecture URLs funding

42. Not a lot of user focus user focus (not a lot of )

43. Unhappy people http://www.flickr.com/photos/artzyviv/2845966193/

44. partnership partnership

45. … right ones? rship partne

46. Leadership ? leadership ?

47. sustainability sustainability

48. Lots websites not updated http://www.flickr.com/photos/selva/23816545/sizes/l/

49. mess evidence impact measurement mess

50. Which way? http://www.flickr.com/photos/wamk626/1226022107 /

51. Not all bad news … http://www.flickr.com/photos/16484008@N07/2845813825/

52. Things staring to get better things are starting to get better …

53. Rebuild picture

54. Outdated Search based on keywords Unclear what site is No subject classification Content outgrown navigation No subject navigation Narrow page width No links to related content

55. Target audiences – C24 / Show Me Audiences Public (Loyalists, Lurkers & Tourists) Teachers Professionals www.culture24.org.uk Audience Kids (8-13 years) www.show.me.uk

57. New Navigation Headings

58. Database of Stuff Subjects

59. Database of Stuff Cities & Regions Subjects

60. Database of Stuff Subjects Cities & Regions Audiences

61. Database of Stuff Subjects Cities & Regions Audiences Curriculum Time

62. Sort, filter, tag Audiences Cities & Regions Subjects Time Curriculum A piece of content X X X X X Sort, filter and tag

63. = different sections / funders Audiences Cities & Regions Subjects Time Curriculum A piece of content X X X X X Sort, filter and tag Different Sections Different Funders =

64. Vanilla interface landing page: Art

65. New site - Level 1 1

66. Level 2 2

67. 3

68. Second level Navigation

69. Nations Regions Popular Areas Cities Second level Navigation

70. Second level Navigation

71. Third level Navigation

72. Third level Navigation

73. Third level Navigation

75. Venue page Landing page for each organisation

76. Tabbed navigation Tabbed Navigation

77. events Details of Events

78. resources Details of Resources

79. map Google Maps Map Here x

80. search william morris Faceted Search “William Morris”

81. open facet – art /craft Open Facets - Art / Craft / Collection Focus

82. (…. enough enough)

83. portal portal … ? www.flickr.com/photos/specialagent/3071019942/ www.flickr.com/photos/phill_dvsn/538678485/ www.flickr.com/photos/chrysti/1056809414/

84. publisher publisher … ?

85. Web portal, a site that functions as a point of access to information on the Internet

86. Publishing includes: the stages of the development , acquisition , copyediting, graphic design, production, marketing and distribution

87. doors http://www.flickr.com/photos/heatherb/64790955/

88. architecture http://www.flickr.com/photos/inbangkok/2099620742 /

89. Framework for development

90. Starting questions What is it? Do people need it? How people find it?

91. Content / search /evaluation What is it? Do people need it? How people find it? CONTENT SEARCH EVALUATION

92. 1 What is it? Do people need it? CONTENT - collections - events - editorial - resources … How people find it? Different issues for: SEARCH EVALUATION

93. 2 What is it? Do people need it? CONTENT - collections - events - editorial - resources … - systems How people find it? Different issues for: SEARCH EVALUATION

94. 3 What is it? Do people need it? CONTENT SEARCH - collections - events - editorial - resources … - specialist - child - tourist - teacher … - systems How people find it? Different issues for: SEARCH EVALUATION

101. Framework filled in What is it? How people find it? Do people need it? Basics CONTENT SEARCH EVALUATION Development Experimentation

102. Framework filled in What is it? How people find it? Do people need it? Basics Sources? Image? Voice? Churn Longtail A good read CONTENT SEARCH EVALUATION Development Experimentation

103. Framework filled in What is it? How people find it? Do people need it? Basics Sources? Image? Voice? Churn Longtail A good read CONTENT SEARCH EVALUATION Development Experimentation Data sharing (in & out) Multilingual Opinion UGC Interactivity

104. Framework filled in What is it? How people find it? Do people need it? Basics Sources? Image? Voice? Churn Longtail A good read CONTENT SEARCH EVALUATION Development Experimentation Data sharing (in & out) Multilingual Opinion UGC Interactivity Mobile Risk copyright 3D Avatars Geo specific

105. Framework filled in What is it? How people find it? Do people need it? Basics Sources? Image? Voice? Churn Longtail A good read SE Optimisation SE Marketing (free) Image hijacking Social networks Link culture CONTENT SEARCH EVALUATION Development Experimentation Data sharing (in & out) Multilingual Opinion UGC Interactivity Mobile Risk copyright 3D Avatars Geo specific

106. Framework filled in What is it? How people find it? Do people need it? Basics Sources? Image? Voice? Churn Longtail A good read SE Optimisation SE Marketing (free) Image hijacking Social networks Link culture CONTENT SEARCH EVALUATION Development Experimentation Data sharing (in & out) Multilingual Opinion UGC Interactivity SE Marketing (£) User interface design Architecture Classification bridges Mobile Risk copyright 3D Avatars Geo specific

107. Framework filled in What is it? How people find it? Do people need it? Basics Sources? Image? Voice? Churn Longtail A good read SE Optimisation SE Marketing (free) Image hijacking Social networks Link culture CONTENT SEARCH EVALUATION Development Experimentation Data sharing (in & out) Multilingual Opinion UGC Interactivity SE Marketing (£) User interface design Architecture Classification bridges Location awareness Mobile Risk copyright 3D Avatars Geo specific

108. Framework filled in What is it? How people find it? Do people need it? Basics Sources? Image? Voice? Churn Longtail A good read SE Optimisation SE Marketing (free) Image hijacking Social networks Link culture CONTENT SEARCH EVALUATION Business model Objectives Sustainability Metrics / surveys Targets User engagement Development Experimentation Data sharing (in & out) Multilingual Opinion UGC Interactivity SE Marketing (£) User interface design Architecture Classification bridges Location awareness Mobile Risk copyright 3D Avatars Geo specific

109. Framework filled in What is it? How people find it? Do people need it? Basics Sources? Image? Voice? Churn Longtail A good read SE Optimisation SE Marketing (free) Image hijacking Social networks Link culture CONTENT SEARCH EVALUATION Business model Objectives Sustainability Metrics / surveys Targets User engagement Development Experimentation Data sharing (in & out) Multilingual Opinion UGC Interactivity SE Marketing (£) User interface design Architecture Classification bridges Location awareness Mobile Risk copyright 3D Avatars Geo specific Advertising Brokering data Identifying trends User profiling Social networks

110. Framework filled in What is it? How people find it? Do people need it? Basics Sources? Image? Voice? Churn Longtail A good read SE Optimisation SE Marketing (free) Image hijacking Social networks Link culture CONTENT SEARCH EVALUATION Business model Objectives Sustainability Metrics / surveys Targets User engagement Development Experimentation Data sharing (in & out) Multilingual Opinion UGC Interactivity SE Marketing (£) User interface design Architecture Classification bridges Location awareness Mobile Risk copyright 3D Avatars Geo specific Iteration Value of failure Web2 metrics Planned obsolesence Advertising Brokering data Identifying trends User profiling Social networks