An Introductory Guide to Social Media Marketing
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Every opportunity you get to say what you must say is valuable. Increasing your visibility is the first step towards capturing that oh-so-important attention of your target market. And your social media networks are just new channels for your brand’s voice and content. It simultaneously makes yourself more accessible to the new customers, and makes you more familiar and recognizable for existing customers. Social media is not the “next big thing” you have been hearing from marketers. Not anymore. It is THE BIG THING. So, we at SlideBee are giving you an opportunity to take a ride alongside us and experience what social media marketing is all about!
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An Introductory Guide to Social Media Marketing
- 2. Social media includes things like video, audio or text that are published and shared in a social environment. Like a video hosting side, podcasting site or a blog.
- 3. Social networking refers to the connection between people or a group of people to network and communicate More personal networking More professional networking
- 4. Social media marketing is a type of online marketing which supports marketing goals through the creation of social media and participation in various social media networks.
- 5. Facebook, Linkedin, Twitter SOCIAL NETWORKS Blogger, Weebly, Wordpress BLOGS Youtube, Vimeo, Dailymotion VIDEO SHARING Yelp, Groupon, Pinterest SOCIAL SHOPS Digg, Propeller, Reddit, Newsvine SOCIAL NEWS Foursquare, Meetup, Eventbrite SOCIAL EVENTS
- 6. WHY S CIAL MEDIA MARKETING?
- 13. 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 55+ 45-54 35-44 25-34 18-24 13-17
- 14. Many of the social media marketing tools are free or only require minimal investment Available to people and organizations of all experiences, budgets, sizes and industries
- 15. Social networking works wonders for main reasons: Easy communication vehicle Fast, easy and global Entertaining
- 19. Social media is a way to connect, collaborate and converse with other people with common interests Think community!
- 20. Make it an enjoyable experience for you Interact with your target audience Listen Understand Monitor feedback Participate in what you have set up Actively manage your plan Be a part of it
- 21. Social media marketing is not so much about the tools It is about strategically to support the marketing goals.
- 22. Why are you in business? What do you want to achieve?
- 23. Next, look at your BRAND Who are you? Whom do you serve? What kind of positioning power do you want to have? What do you do?
- 25. You want to be able to: Measure how much traffic you generate from social media Analyze the various options out there in social media Get an idea of what works for you and what does not Make sure you have a measurement plan in place!
- 26. You may want people in your organization to say or not say certain things on behalf of your organization Think about the policies that work for you, document them and weave that into your plan
- 27. By documenting your game plan, it helps you prioritize what steps you are going to take, and in a logical order
- 28. The brand, the people, metrics, the policies, the strategies, all come through in the content that you publish