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SLCC 2011 - Destination Guide and Beyond New SL Promotional Channels Today - by Brett Atwood - SL Brett Linden

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Siterma The World In 4D
Siterma The World In 4D

You've got an amazing SL venue or event -- but how can you let more people know about it? Linden Lab's Managing Editor Brett Atwood (SL: Brett Linden), who oversees editorial for the Destination Guide, discusses new and future changes to the Second Life Viewer and Secondlife.com that can help any venue expand its audience.

EducationTechnologyTravel
1 of 51
Destination Guide & Beyond: New SL Promotional Channels Brett Atwood, Managing Editor
2 Editorial and Linden Lab ,[object Object]
Destination Guide
Secondlife.com
Promo Videos
Second Life Blogs
Social Network OutreachWho we are? “Brett Linden” “Gabrielle Linden” “Torley Linden” ,[object Object]
editor@lindenlab.com,[object Object]
4 Destination Guide: Origins as “Showcase”
5 Destination Guide: Origins as “Showcase”
6 Insider Tip: Destination Guide & Search You can still access the “old” Showcase (as seen in Viewer 1 and Phoenix): http://secondlife.com/app/showcase/ Web link for “new” Viewer Search: Search.secondlife.com
7 Evolution into Current “Destination Guide”
8 Syndicating Destination Guide One Destination Guide master directory feed. Multiple “channels” of delivery.
9 Channels of the Destination Guide Secondlife.com Inside the Second Life Viewer Advanced & Basic modes Inside third-party Viewers Maps.Secondlife.com Links Widgets & RSS Feeds Login Page
10 “Destination Guide” on Secondlife.com
11 “Destination Guide” – Maturity Ratings
12 “Destination Guide” & Social Network Sharing
13 “Destination Guide” & Social Media Sharing
14 Social Networks: It’s NOT all about Facebook
15 Social Network for SL: Profiles on my.secondlife.com
16 “Destination Guide” – Recommendations
17 “Destination Guide” In the Viewer – Advanced Mode
18 “Destination Guide” In the Viewer – Advanced Mode
19 “Destination Guide” In the Viewer – “Hot” Icons
20 “Destination Guide” – Maturity Ratings
21 “Destination Guide” In the Viewer – Basic Mode
22 “Destination Guide” In the Viewer – Newcomer Friendly
23 “Destination Guide” Feeds - Also on SL Maps links
24 “Destination Guide” – Dynamic, Time-Sensitive Channels
25 “Destination Guide” – Dynamic, Time-Sensitive Channels
26 “Destination Guide” Widgets
27 “Destination Guide” Widgets
28 “Destination Guide” Widgets
29 NEW! “Destination Guide” on Login Page of SL Viewer
30 Destination Guide So how do I get into the Destination Guide?
31 Destination Guide – How Do We Curate? We monitor: Resident Suggestions Destination Guide form http://secondlife.com/my/forms/destinations.php editor@lindenlab.com Blog Activity Social Networks Twitter Facebook Plurk YouTube Profiles on my.secondlife.com Other Social Networks
32 Submissions to “Destination Guide”
33 Submissions to “Destination Guide”: Our CMS Tool
34 Destination Guide Editorial Guidelines - Pros High-quality implementations of the Second Life experience Appeals broadly to the Second Life community, including new Residents Exceptional or unique ,[object Object]
Compelling and visually interesting screenshot
Text accurately describes the location,[object Object]
The submitted description text includes lists of keywords and/or incoherent or inaccurate text.,[object Object]
7. Role-Playing Games
8. Games
9. Romance
10. Real Life,[object Object]
7. Popular Places
8. Music
9. Featured Events
10. Role-Playing Games,[object Object]
39 What About Classifieds? Destination Guide is NON-PAID, editorially-moderated. Classifieds are PAID.

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