Destination Guide & Beyond: New SL Promotional Channels<br />Brett Atwood, Managing Editor<br />
2<br />Editorial and Linden Lab<br /><ul><li>What we do?
Destination Guide
Secondlife.com
Promo Videos
Second Life Blogs
Social Network Outreach</li></ul>Who we are?<br />“Brett Linden”<br />“Gabrielle Linden”<br />“Torley Linden”<br /><ul><li...
editor@lindenlab.com</li></li></ul><li>3<br />Some Promo Opportunities<br />Destination Guide<br />Classifieds<br />Events...
4<br />Destination Guide: Origins as “Showcase”<br />
5<br />Destination Guide: Origins as “Showcase”<br />
6<br />Insider Tip: Destination Guide & Search<br />You can still access the “old” Showcase (as seen in Viewer 1 and Phoen...
7<br />Evolution into Current “Destination Guide”<br />
8<br />Syndicating Destination Guide<br />One Destination Guide master directory feed. <br />Multiple “channels” of delive...
9<br />Channels of the Destination Guide<br />Secondlife.com<br />Inside the Second Life Viewer<br />Advanced & Basic mode...
10<br />“Destination Guide” on Secondlife.com<br />
11<br />“Destination Guide” – Maturity Ratings<br />
12<br />“Destination Guide” & Social Network Sharing<br />
13<br />“Destination Guide” & Social Media Sharing<br />
14<br />Social Networks: It’s NOT all about Facebook<br />
15<br />Social Network for SL: Profiles on my.secondlife.com<br />
16<br />“Destination Guide” – Recommendations<br />
17<br />“Destination Guide” In the Viewer – Advanced Mode<br />
18<br />“Destination Guide” In the Viewer – Advanced Mode<br />
19<br />“Destination Guide” In the Viewer – “Hot” Icons<br />
20<br />“Destination Guide” – Maturity Ratings<br />
21<br />“Destination Guide” In the Viewer – Basic Mode<br />
22<br />“Destination Guide” In the Viewer – Newcomer Friendly<br />
23<br />“Destination Guide” Feeds - Also on SL Maps links<br />
24<br />“Destination Guide” – Dynamic, Time-Sensitive Channels<br />
25<br />“Destination Guide” – Dynamic, Time-Sensitive Channels<br />
26<br />“Destination Guide” Widgets<br />
27<br />“Destination Guide” Widgets<br />
28<br />“Destination Guide” Widgets<br />
29<br />NEW! “Destination Guide” on Login Page of SL Viewer<br />
30<br />Destination Guide<br />So how do I get into the Destination Guide?<br />
31<br />Destination Guide – How Do We Curate?<br />We monitor:<br />Resident Suggestions<br />Destination Guide form<br />...
32<br />Submissions to “Destination Guide”<br />
33<br />Submissions to “Destination Guide”: Our CMS Tool<br />
34<br />Destination Guide Editorial Guidelines - Pros<br />High-quality implementations of the Second Life experience<br /...
Compelling and visually interesting screenshot
Text accurately describes the location</li></li></ul><li>35<br />Destination Guide Editorial Guidelines - Problems<br />Du...
The submitted description text includes lists of keywords and/or incoherent or inaccurate text.</li></li></ul><li>36<br />...
7. Role-Playing Games
8. Games
9. Romance
10. Real Life</li></li></ul><li>37<br />Destination Guide Top 10 Categories – Inside the Viewer<br />1.  Beaches<br />2.  ...
7.  Popular Places
8.  Music
9.  Featured Events
10.  Role-Playing Games</li></li></ul><li>38<br />Promo Opportunities Beyond Destination Guide<br />Classifieds<br />Event...
39<br />What About Classifieds?<br />Destination Guide is NON-PAID, editorially-moderated.<br />Classifieds are PAID. <br />
Upcoming SlideShare
Loading in …5
×

SLCC 2011 - Destination Guide and Beyond New SL Promotional Channels Today - by Brett Atwood - SL Brett Linden

2,370 views

Published on

You've got an amazing SL venue or event -- but how can you let more people know about it? Linden Lab's Managing Editor Brett Atwood (SL: Brett Linden), who oversees editorial for the Destination Guide, discusses new and future changes to the Second Life Viewer and Secondlife.com that can help any venue expand its audience.

Published in: Education, Technology, Travel
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,370
On SlideShare
0
From Embeds
0
Number of Embeds
589
Actions
Shares
0
Downloads
4
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

SLCC 2011 - Destination Guide and Beyond New SL Promotional Channels Today - by Brett Atwood - SL Brett Linden

  1. 1. Destination Guide & Beyond: New SL Promotional Channels<br />Brett Atwood, Managing Editor<br />
  2. 2. 2<br />Editorial and Linden Lab<br /><ul><li>What we do?
  3. 3. Destination Guide
  4. 4. Secondlife.com
  5. 5. Promo Videos
  6. 6. Second Life Blogs
  7. 7. Social Network Outreach</li></ul>Who we are?<br />“Brett Linden”<br />“Gabrielle Linden”<br />“Torley Linden”<br /><ul><li>How do you contact us?
  8. 8. editor@lindenlab.com</li></li></ul><li>3<br />Some Promo Opportunities<br />Destination Guide<br />Classifieds<br />Events Calendar<br />Second Life Groups<br />Profiles on my.secondlife.com<br />Machinima/YouTube<br />Blogs<br />Forums<br />Social Networks<br />
  9. 9. 4<br />Destination Guide: Origins as “Showcase”<br />
  10. 10. 5<br />Destination Guide: Origins as “Showcase”<br />
  11. 11. 6<br />Insider Tip: Destination Guide & Search<br />You can still access the “old” Showcase (as seen in Viewer 1 and Phoenix):<br />http://secondlife.com/app/showcase/<br />Web link for “new” Viewer Search:<br />Search.secondlife.com<br />
  12. 12. 7<br />Evolution into Current “Destination Guide”<br />
  13. 13. 8<br />Syndicating Destination Guide<br />One Destination Guide master directory feed. <br />Multiple “channels” of delivery.<br />
  14. 14. 9<br />Channels of the Destination Guide<br />Secondlife.com<br />Inside the Second Life Viewer<br />Advanced & Basic modes<br />Inside third-party Viewers<br />Maps.Secondlife.com Links<br />Widgets & RSS Feeds<br />Login Page<br />
  15. 15. 10<br />“Destination Guide” on Secondlife.com<br />
  16. 16. 11<br />“Destination Guide” – Maturity Ratings<br />
  17. 17. 12<br />“Destination Guide” & Social Network Sharing<br />
  18. 18. 13<br />“Destination Guide” & Social Media Sharing<br />
  19. 19. 14<br />Social Networks: It’s NOT all about Facebook<br />
  20. 20. 15<br />Social Network for SL: Profiles on my.secondlife.com<br />
  21. 21. 16<br />“Destination Guide” – Recommendations<br />
  22. 22. 17<br />“Destination Guide” In the Viewer – Advanced Mode<br />
  23. 23. 18<br />“Destination Guide” In the Viewer – Advanced Mode<br />
  24. 24. 19<br />“Destination Guide” In the Viewer – “Hot” Icons<br />
  25. 25. 20<br />“Destination Guide” – Maturity Ratings<br />
  26. 26. 21<br />“Destination Guide” In the Viewer – Basic Mode<br />
  27. 27. 22<br />“Destination Guide” In the Viewer – Newcomer Friendly<br />
  28. 28. 23<br />“Destination Guide” Feeds - Also on SL Maps links<br />
  29. 29. 24<br />“Destination Guide” – Dynamic, Time-Sensitive Channels<br />
  30. 30. 25<br />“Destination Guide” – Dynamic, Time-Sensitive Channels<br />
  31. 31. 26<br />“Destination Guide” Widgets<br />
  32. 32. 27<br />“Destination Guide” Widgets<br />
  33. 33. 28<br />“Destination Guide” Widgets<br />
  34. 34. 29<br />NEW! “Destination Guide” on Login Page of SL Viewer<br />
  35. 35. 30<br />Destination Guide<br />So how do I get into the Destination Guide?<br />
  36. 36. 31<br />Destination Guide – How Do We Curate?<br />We monitor:<br />Resident Suggestions<br />Destination Guide form<br />http://secondlife.com/my/forms/destinations.php<br />editor@lindenlab.com<br />Blog Activity<br />Social Networks<br />Twitter<br />Facebook<br />Plurk<br />YouTube<br />Profiles on my.secondlife.com<br />Other Social Networks<br />
  37. 37. 32<br />Submissions to “Destination Guide”<br />
  38. 38. 33<br />Submissions to “Destination Guide”: Our CMS Tool<br />
  39. 39. 34<br />Destination Guide Editorial Guidelines - Pros<br />High-quality implementations of the Second Life experience<br />Appeals broadly to the Second Life community, including new Residents<br />Exceptional or unique<br /><ul><li>Real and active communities
  40. 40. Compelling and visually interesting screenshot
  41. 41. Text accurately describes the location</li></li></ul><li>35<br />Destination Guide Editorial Guidelines - Problems<br />Duplicates - Location or attraction should be unique<br />The venue has been warned for failure to comply with some aspect of the Terms of Service.<br />The venue is currently violating the Terms of Service through use of bots, campers, illegal gambling, or mainland Adult content.<br /><ul><li>The submitted screenshot contains promotion text over the main image.
  42. 42. The submitted description text includes lists of keywords and/or incoherent or inaccurate text.</li></li></ul><li>36<br />Destination Guide Top 10 Categories – Secondlife.com<br />1. Editors’ Picks<br />2. Chat Hot Spots<br />3. Newcomer Friendly<br />4. Adventure & Fantasy<br />5. Virtual Pets<br /><ul><li>6. Featured Events
  43. 43. 7. Role-Playing Games
  44. 44. 8. Games
  45. 45. 9. Romance
  46. 46. 10. Real Life</li></li></ul><li>37<br />Destination Guide Top 10 Categories – Inside the Viewer<br />1. Beaches<br />2. Romance<br />3. Adventure & Fantasy<br />4. Bars & Pubs<br />5. Editor’s Picks<br /><ul><li>6. Chat Hot Spots
  47. 47. 7. Popular Places
  48. 48. 8. Music
  49. 49. 9. Featured Events
  50. 50. 10. Role-Playing Games</li></li></ul><li>38<br />Promo Opportunities Beyond Destination Guide<br />Classifieds<br />Events Calendar<br />Second Life Groups<br />Profiles on my.secondlife.com<br />Machinima/YouTube<br />Blogs<br />Forums<br />Social Networks<br />
  51. 51. 39<br />What About Classifieds?<br />Destination Guide is NON-PAID, editorially-moderated.<br />Classifieds are PAID. <br />
  52. 52. 40<br />Classifieds on the Web<br />
  53. 53. 41<br />Classifieds in the Viewer<br />
  54. 54. 42<br />Events Calendar - Updates<br />
  55. 55. 43<br />Events Calendar - Updates<br />
  56. 56. 44<br />Social Network for SL: Profiles on my.secondlife.com<br />
  57. 57. 45<br />Machinima & Secondlife.com<br />
  58. 58. 46<br />Machinima & Second Life’s YouTube Channel<br />
  59. 59. 47<br />Machinima & Second Life’s YouTube Channel<br />
  60. 60. 48<br />Second Life Blogs<br />
  61. 61. 49<br />Second Life Forums<br />
  62. 62. 50<br />Questions?<br />
  63. 63. 51<br />

×