Company Presentation

1. Tinder
Romeo Acevedo

2. Problem
It is challenging to meet new
people and to find romantic
interests

3. Product
Tinder App Tinder Web

4. Product (2)

5. Product (3)

6. Product (4)

7. Business Model
• Freemium Model
• Sponsored profiles

8. Freemium Model
Tinder Plus Tinder Gold

9. Freemium Model (1)
Super Like Boost

10. Sponsored Profile

11. History: 2012
• Tinder was created by:

12. History: 2012

13. First Version

14. Tinder Parties

15. History: 2013

16. History: 2014
Tinder became
“the swipe app”

17. History: 2016
First Silicon
Valley Office

18. History: 2017
Tinder Online

19. Financial

20. Financial (1)

21. Financial (2)

22. Secret Sauce
• Double-opt-in system
• Gamification of online dating

23. Double-Opt-In

24. Gamification of online dating

25. IAC

26. Competitors
Company
Popularity 50 million users 40 million users 2 million users 30 million users
Premium Price $9.99 $24.99 $34.99 $12.49
Multiplatform
Simplicity of Use

27. Prediction: Success?
Maybe yes or maybe
not

28. Questions?

29. References
• https://www.youtube.com/watch?v=vsD6EAsvI0s
• https://www.youtube.com/watch?v=C0_tb0LSvUk
• https://thenextweb.com/apps/2017/04/18/facebook-downloaded-app-netflix/
• https://www.feedough.com/tinder-make-money-business-model/
• https://techcrunch.com/2018/08/21/tinders-latest-feature-tinder-u-is-only-for-
college-students/
• https://techcrunch.com/2018/06/21/happn-takes-on-tinder-places-with-an-
interactive-map-of-missed-connections/
• https://www.refinery29.com/en-us/2015/03/83165/tinder-paid-app-more-
expensive-age-28