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Effective Visual Communication
- 1. Effective Visual Communication Sinoj Mullangath
- 27. God is in the details [email_address]
Editor's Notes
- Intro? Not telling CSS, JS, HTML, ASP or writing tools
- Spatial layout. Visible language elements
- Principles of …. Clear, consistent, concept
- 1. Radio buttons, check boxes 2. Text tool 3. Stop signs in real world
- Design the spread visual not the page.
- Catch attention, eye movement, learning curve
- Simple -- unless your objective is to confuse, entertain, or beautify, in which cases, overindulgence may be justified.
- Legible fonts, in readable format
- Character of type faces. Letters, words, sentence, grouped sentences, message For fixed-width fonts, justified lines of text can slow reading speed by 12 percent.
- Spacing, smoothness, contrast, height, style, thickness
- Color is one of the most complex elements in achieving successful visual communication. Used correctly, it can be a powerful tool for communication When color is used correctly, people will often learn more. Memory for color information seems to be much better than information presented in black-and-white
- idea is to use color to augment black-and-white information Attention to the most important things
- Red or green should not be used in the periphery of the visual field, but in the center. If used in the periphery, you need a way to capture the attention of the viewer, size change or blinking for example. Blue, black, white, and yellow should be used near the periphery of the visual field, where the retina remains sensitive to these colors. Mail box in US = blue, UK = red, greece = yellow
- Book vs Dictionary on LOVE
- Questions… discussions